Recommended reading: Fixing the crisis in creative effectiveness and challenging mediocracy

Based on the premise that advertising has lost its humanity and its ability to entertain, this latest publication from the IPA chronicles the decline in creative effectiveness and seeks to

Loknath Das Loknath Das

10 Creative Birthday Surprises For Your Partner That Are Way Better Than A Dinner Reservation

It feels like there are so many expectations when it comes to celebrating your partner's birthday. The pressure to plan a nice dinner or a fun party can be super

Loknath Das Loknath Das

Creative children make carrom board on mud, play with bottle caps

A photo of five children playing carrom has impressed netizens. The "inspiring photo" was shared on Twitter by business tycoon Anand Mahindra who received it in his "WhatsApp Wonder Box".

Loknath Das Loknath Das

More tech startups plan to go public in the next two years

Bengaluru: At least half-a-dozen tech startups, including unicorns such as Freshworks, Ola and Oyo, are looking at going public in the next couple of years, according to four people aware of the development. The development

Loknath Das Loknath Das