Facebook Announces Mobile App Install Ad Improvements for Developers
Social networking giant Facebook has announced its support to App Event Optimisation across Facebook, Instagram and its Audience Network from Tuesday, promising more installs of apps and actions within the…
Taking Steps to Fight Cybercrime, Says Government
The Centre on Tuesday admitted that rate of conviction of those accused of committing a cybercrime is low, but said it is taking steps to fight the threat posed by…
Apple Improves iCloud Music Library Matching
HIGHLIGHTS Apple Music identifies songs via an audio fingerprint This prevents errors caused by identifying via metadata The new feature is being rolled out globally If you have not been…
IBM Revenue Beats Estimates as Shift to Cloud Pays Off
International Business Machines Corp's quarterly revenue beat analysts' expectations as the company's shift to high-growth areas such as cloud-based services begins to yield results. IBM also stood by its full-year…