When the Economy Forces You to Shift Gears
Hard economic times force even the savviest business owner to reconsider whether he or she is in the right field. When unemployment reaches record levels, people aren’t buying luxury items.…
Be Sure to Scan Landing Pages Before Spending Money on Digital Advertising
One of the sure fire ways to boost one’s online store sales is to advertise online. In fact, according to research by the search giant, Google, almost 88 percent of consumers search…
Franchises For Preppers
Until now, I’ve never written an article for Small Business Trends while sitting in my basement. Usually, my words come alive in my well-equipped office. But, I couldn’t write about…
Use The Growth Gears to Focus on the Present, Prepare for the Future
As pointed out in several books (including “The Three-Box Solution” and “The 7 Irrefutable Rules of Small Business Growth“), managing a business and growing a business require two different mindsets.…