Christmas Special: Have you Stuffed these Marketing Technologies in your ‘Stacking’ Yet?
Technology has always played a significant role in changing customer expectations about brands and has influenced the buyer behavior. Luckily, for marketers, technology is also creating new areas of opportunity…
What it takes to organise a high profile product launch
(c)iStock/Maxian Earlier this year, Imagination was tasked with coordinating the launch of the new Land Rover Discovery. We knew that with this quintessentially British product we had to pull out…
Should tech companies mimic Trump’s marketing?
Donald Trump's ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David…
Ways of turning big data into marketing gold
(c)iStock/gmutlu Wherever we turn in the 21st century, all industries are jumping on the idea of big data; and marketing is no different. Businesses from start ups to blue chips…