Insights On Leadership And Neighborhoods From Executive Director Of Providence Revolving Fund

In its fourth decade, the Providence Revolving Fund (PRF) preserves the architectural heritage of one of the nation’s oldest cities through lending, real estate development, advocacy and technical assistance. In preservation parlance, a revolving fund is a program or, in PRF’s case, an entity which works a pool of capital in a visible way to save endangered properties and strengthen neighborhoods—with monies returning to the fund to be used for similar reinvestment. The nonprofit’s potency is substantial for Providence neighborhoods, having made 470 loans to moderate- and lower-income families; purchased and developed 63 buildings; facilitated $33 million in financing and leveraged an additional $250 million.

Restoration work in progress assisted by the Providence Revolving Fund.COURTESY OF PROVIDENCE REVOLVING FUND

Now a new era dawns for the Providence Revolving Fund, with the hiring of Carrie Zaslow as executive director. The community development professional has a wealth of experience in capital management for housing affordability and revitalization of commercial corridors. She also served as vice chair and chair of the Rhode Island Housing Resources Commission.

Restored and assisted by the Providence Revolving FundCOURTESY OF PROVIDENCE REVOLVING FUND

Tom Pfister: Some people view challenges with neighborhoods as insurmountable. Others are on the fence. What would you say to persons who are unsure about whether to volunteer for or work at organizations that focus on supporting the delicate balances of healthy, inclusive, livable neighborhoods?

Carrie Zaslow: I have a fundamental belief that everyone should be able to live in neighborhoods that are safe, that have performing schools, that have recreation and fresh food available, where residents can thrive, and that honors the history and culture of the neighborhood. With that belief, there needs to be a balance on a policy level that will prevent displacement of current residents even if the neighborhood becomes attractive to others. With that said, I would tell people that community development is hard work, often decades in the making, but it is also immensely satisfying—especially when you speak with the neighborhood residents, and you meet the family that finally has an apartment up to code, lead safe and at a rent they can afford, and they can finally take a deep breath.

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Pfister: What are the most common misconceptions about affordable housing?

Executive Director Carrie Zaslow of the Providence Revolving FundPHOTO BY IAN TRAVIS BARNARD / COURTESY OF PROVIDENCE REVOLVING FUND

Zaslow: The biggest misconceptions about affordable housing are that it’s housing for people with no jobs and no income, that it will decrease the value of homes nearby and be a burden to the community. This couldn’t be further from the truth. Over 51% of Rhode Island renters are cost-burdenedby housing costs—they are paying more than 30% of their income on housing. A teacher or emergency medical technician supporting a family can longer afford to buy a market-rate house anywhere in Rhode Island. The Providence Revolving Fund has made a priority of both creating and supporting affordable housing that protects Rhode Island’s historic housing stock, and creating affordable housing that is visually beautiful. Today’s affordable housing is well designed, energy efficient and healthy. Families living in healthy and stable conditions are able to increase their family wealth and see their children perform better in school.

Pfister: What lesson have you learned about genuine leadership that guides you?

Zaslow: It’s important to take calculated risks. To understand that true innovation means accepting the possibility of failing. That you can’t let missteps define you—you learn from them and move on. To be a great leader, you are able to extend this mindset to your entire team, so as to create an atmosphere that promotes creativity and innovation.

Pfister: When you worked in other capacities within Providence neighborhoods and organizations, what did you admire from afar, so to speak, about the Providence Revolving Fund?

Zaslow: I always saw the Providence Revolving Fund as a strong organization with a talented staff. I knew founding Executive Director Clark Schoettle and Associate Director Kim Smith, and I admired their work and commitment. The organization is unique as a Community Development Financial Institution (CDFI) that works with both homeowner-borrowers and real estate developers in the area of historic preservation, and then as a developer itself of affordable housing in historic districts. What stood out for me about PRF was its shared belief in the power of the culture of a neighborhood and the importance of preserving it.

Pfister: Here at the starting line of your tenure as executive director, what is the highest priority facing the Providence Revolving Fund?

Zaslow: Our highest priority is equipping ourselves to meet the evolving needs of Providence neighborhoods and that means growth. The Providence Revolving Fund is one of only four CDFIs working in Rhode Island, and the only one working on historic preservation. Demand for the work we do is high and we will be developing new ways to meet that need.

For more than 25 years, I’ve served as a practitioner in real estate: e.g., I’ve directed a revolving fund for historic properties; raised and underwrote capital for resident-led development in underserved neighborhoods.

[“Source-forbes”]

Insights from Cannes Lions Health Festival 2018

Tom Richards

Cannes Lions is one of the most coveted and respected creative festivals in the world. The trophies are recognised globally as the ultimate achievement in creativity and winning at the Cannes Lions Health Festival puts us among the world’s elite. Below we hear from Tom Richards,
Chief Creative Officer of the Havas Lynx Group, the agency named as this year’s Cannes Lions Healthcare Agency of the Year.

To have seven shortlisted entries was incredible. To win two silvers and a bronze was amazing. To win Healthcare Agency of the Year is outstanding and exceeded all of our expectations. However, never ones to rest on our laurels, we came home not only armed with a new set of trophies for our cabinet, but also energised from being exposed to so much life-changing and inspirational work. In this article, I share some of the key learnings and trends with supporting case studies from the remarkable Cannes Lions Health Festival 2018.

Learning 1: Empathy

This is the new insight. It goes beyond profiles and stats. It’s about understanding your audience on a deeper level. Knowing what moves them, what drives them, what makes them feel.

Case Study: Ouchie 

Agency: Havas Lynx

Client: Chugai/Roche

Award: Silver Lion

When we think of arthritis we think of the old and frail. But Systemic Juvenile Idiopathic Arthritis (sJIA) actually affects a significant number of children. The painful flare-ups can leave them feeling extremely ill. Research showed they were too embarrassed to tell their teacher or carer that they felt unwell, describing how their condition left them feeling isolated from their classmates. The solution was simple: a patient support pack aimed specifically at children with sJIA, and a two-tone wristband to help them discreetly communicate how they’re feeling.

Learning 2: Craft

Take a great idea and make it absolutely shine. Beauty and impact in equal measure. Craft is often undervalued in the world of pharma, but when used appropriately it elevates the idea and execution to a space that cannot be ignored.

Case study: The AttackAgency: Havas Lynx

Client: AstraZeneca

Award: Silver Lion

Not your typical HCP film. Shot in 1:235 cinema formatting, with a tense and atmospheric style, it follows an elderly man who talks about an attack he had in the sea. He describes the impact – the pain, the chaos and the suffering – and we experience the attack with him through Jaws-style shots. The film ends with a big reveal: this wasn’t a shark attack, but a heart attack.

Trend 1: Problem Solving

Zone in on the core issue and find the best way to solve it. The end result should change perceptions or behaviours – or even laws. What’s great
about these ideas is that it doesn’t have to be a campaign, or even an ad, that answers the problem.

Case Study: Blink to Speak

Agency: TBWA/India

Client: Asha Ek Hope Foundation and NeuroGen

Brain & Spine Institute

Award: Grand Prix/Gold Lion/Silver Lion

Creating an affordable way to help patients speak.

The challenge for hospitals treating patients with ALS,
MNDS or spinal cord injuries is that current solutions are ultra hi-tech and extremely expensive, making them inaccessible. The solution: a new language based solely on blinking. Knowing that this is often the one movement that patients still have control over, Blink to Speak offered a

very simple way for patients to tell a doctor if they were uncomfortable, if they needed entertainment or if they needed to go home.

Trend 2: Technology

This isn’t just technology for the sake of it. It’s not about being showy or shiny – it’s about making life better. The below is a great example of tech that fits the problem at hand and integrates seamlessly into the context.


Case Study: Dot Mini

Agency: Serviceplan

Client: Becks DOT Inc

Award: Gold Lion

Because of the difficulty in translation and printing, only 3% of all text is available in braille. So they created an AI that could translate texts into braille – much faster than a human. They built it into a single device that could convert the texts into braille, using plastic ‘dots’ that move up and down with each sentence. The Dot Mini has access to hundreds of thousands of texts, and as the AI gets smarter, that number will only increase. Couple that with audio integration and you’ve got an absolute game changer.

Trend 3: Humour

I’m happy to see that pharma is finally taking steps into this territory. There’s still work to do as there’s seemingly a perception that most patients or doctors don’t have a sense of humour – but used appropriately, a bit of comedy can completely transform a healthcare campaign.

Case Study: No Needles

Agency: McCann Birmingham

Client: Dexcom

Award: Gold Lion

A radio campaign promoted a device that allows diabetes patients to monitor their blood sugar levels without needles.
And they made it funny. Very funny. The idea is that the world is already full of pricks – so, as a diabetic, the last thing you want is another one in your finger. The wryly-observed scripts give some examples of the sorts of pricks we encounter on a day-to-day basis. It’s an unexpected place to use humour – and that’s what makes it so good.

Find out more insights from the Cannes Lions Healthcare Agency of the Year at www.havaslynx.com

Tom Richards is Chief Creative Officer at the Havas Lynx Group

[“Source-pmlive”]

Research Industry Leaders Eileen Campbell, Andrew Reid and Jennifer Reid Launch Reid Campbell Group and Announce First Two Holdings — Rival Technologies and Reach3 Insights

Image result for Research Industry Leaders Eileen Campbell, Andrew Reid and Jennifer Reid Launch Reid Campbell Group and Announce First Two Holdings -- Rival Technologies and Reach3 Insights

CHICAGO, June 19, 2018 (GLOBE NEWSWIRE) — Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder of Vision Critical) have partnered to create Reid Campbell Group, a new holding company that serves as a launch pad for innovation in consumer insights. The newly formed group also announces the launch of their first two companies; insight technology innovator, Rival Technologies and full-service research agency, Reach3 Insights. Reid Campbell Group, Rival Technologies and Reach3 Insights are poised to lead the next wave of market research innovation for the world’s top brands.

Using conversational, mobile-first techniques that consumers use in their everyday lives, Reid Campbell Group companies are particularly focused on integrating the opinions of young and multicultural consumers whose voices often go unheard in traditional market research.

“Research and insights are so fundamental to business success, yet the function is often saddled with a stodgy reputation because we’ve been a bit slow to evolve,” states Founding Partner & Executive Chair of Reid Campbell Group Eileen Campbell. “We need to reflect the rapidly changing communication methods consumers use today to deliver meaningful business results. We are determined to do just that.”

Reid Campbell Group’s first two companies set the tone for the changes to come. Rival Technologies, led by the Founder of Vision Critical and VC Labs, Andrew Reid, is North America’s first company to use conversational chat to gather valuable insights from our ‘Mobile First’ generation. Over time, this technology offers a more personal and consistent way to connect with customers than traditional “ask and answer” questionnaires.

“The more we can mirror human conversations in our contact with customers, the more likely it is that they will provide deep and honest insights,” comments Founding Partner of Reid Campbell Group & CEO of Rival Technologies Andrew Reid.

Reach3 Insights is led by one of North America’s top consumer market researchers, former Ipsos and Vision Critical executive Matt Kleinschmit. Kleinschmit is known for designing and implementing strategic insight platforms for some of the world’s most formidable brands. Accelerated by Rival’s modern technology, Reach3 works on behalf of brands to capture ongoing insights using conversational and other immersive experiences, intelligent analytics and game-changing, storytelling deliverables.

“At the dawn of the millennium, marketing research moved online. In the 2000’s it evolved into online communities & interactive tools. We believe that we are now entering the 3rd wave of modern marketing research, characterized by agile, organic and immersive conversational insights captured at scale through the mediums used by the digital generation,” explains Reach3 Insights Founder & CEO Matt Kleinschmit.

Both Rival Technologies and Reach3 Insights launch with an impressive list of early adopter customers, including Warner Brothers and the NFL. Rival Technologies will continue to enhance their technology and platform to meet expanding client needs, with a full slate of additional enhancements in development. Reach3 Insights will continue to scale to meet the needs of global clients who are seeking more immersive and engaging insights solutions to drive business success.

About Reid Campbell Group
A unique holding company driven to reinvent the staid consumer insights industry, Reid Campbell Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of Reid Campbell Group are two companies; Rival Technologies and Reach3 Insights.

Andrew Reid serves as the CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the ‘Mobile First’ generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit: www.reidcampbellgroup.com, www.rivaltech.com or www.reach3insights.com

[“Source-globenewswire”]

Global insights consultancy Kantar locates its first advanced analytics hub in region in Singapore

EDB & Kantar - LR, Hernan Sanchez, Tim Kelsall, Kelvin Wong.png

WPP-OWNED global insights consultancy, Kantar, is partnering the Singapore Economic Development Board (EDB) to launch its first research and development hub in Asia.

The Brand Growth Lab will focus on advanced analytics and use Big Data, artificial intelligence and machine learning to help companies grow their brands. It will have a strong innovation mandate and aims to transform unstructured data into insights that drive customer-centric decision-making and sustainable growth for companies.

In addition to the lab’s innovation mandate, the three-year collaboration between Kantar and the EDB also includes the hiring of data scientists and business designers, thus developing a strong pipeline of Singapore-based talent and expertise in this area.

The creation of the lab follows the establishment of similar analytics labs in London and Frankfurt, and this year’s launch of the Professional Services Industry Transformation Map (ITM), a roadmap that seeks to to develop Singapore into a global leader in the professional services industry.

Said Hernan Sanchez, Kantar Brand Growth Lab’s managing director: “Brands no longer have to rely on hunches, but can instead substantiate their decisions based on intelligent analytics.”

Kelvin Wong, EDB’s assistant managing director, said: “We are delighted that Kantar has chosen Singapore to locate its first advanced analytics hub in Asia. Singapore’s professional services sector is growing, and Kantar’s decision is testament to this.”

[“Source-businesstimes”]