Category: CREATIVE

Mercedes-Benz gets creative with its upcoming C-Class machine

Mercedes-Benz gets creative with its upcoming C-Class machine

Five years after making its global debut, the W205 C-Class from Mercedes-Benz is set to undergo an overhaul. While an official date of launch hasn’t ...
‘Create with Google’ platform for creative makers launched in Jakarta

‘Create with Google’ platform for creative makers launched in Jakarta

YouTube Mockup Tool allows creative makers to view their video works as ads on YouTube across different formats and devices. (Shutterstock/Alexey Bol ...
Spark creativity: 11 tips to build a more creative business

Spark creativity: 11 tips to build a more creative business

Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, ...
Mondelez consolidates global creative into WPP and Publicis

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks to "streamline" its marketing operations with the aim of improving ...