iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What’s New

iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What's New

HIGHLIGHTS

  • The iOS 11.1 update has 70 new emoji characters
  • The update brings back 3D Touch App Switcher that was live until iOS 11
  • Apple has also released new watchOS and tvOS updates

Weeks after rolling out three minor updates to iOS 11, Apple has released iOS 11.1 as the first major point release of its latest platform. The new update is available for all iOS 11-compatible iPhone, iPad, and iPod touch models. The company has added a bunch of new emoji models as well as brought back the gesture-enabled 3D Touch App Switch through the newest update. Separately, it has released watchOS 4.1 and tvOS 11.1 updates.

You can download the iOS 11.1 update on iPhone 5s and above models, iPad Air and above models, iPad mini 2 and above models, or the sixth generation iPod touch. To download the update, you need to go to Settings > General > Software Update and then follow the on-screen instructions. Your device should be running on a Wi-Fi connection to download the over-the-air (OTA) update. Also, it is advisable to back up your data before beginning the update process.

The first major change that comes with the iOS 11.1 update is the range of over 70 new emoji characters that include new food types, animals, mythical creatures, clothing options, some more expressive smiley faces and gender-neutral characters. You would notice ten Unicode emoji models such as a crazy face, pie, pretzel, t-rex, vampire, exploding head and face vomiting among others. Similarly, there are improvements to existing creatures like dolphin, bee, snail, and whale to enhance your messaging experience.

In addition to the new emoji characters, the iOS 11.1 update has tons of fixes and improvements for Photos and VoiceOver. The update has also brought back support for accessing the app switcher using 3D Touch. This means you can now press the left edge of the 3D Touch-enabled display of your iPhone to access the multitasking App Switcher interface – without using the home button. The feature was well present until the release of iOS 11, but Apple disabled its existence supposedly to promote the button-less gestures of the iPhone X.

The iOS update also includes a list of security improvements. Notably, it patches the widespread vulnerability that was recently spotted in the WPA2 Wi-Fi protocol and was letting attackers use a key reinstallation attack (KRACK) to decrypt network traffic and gain access to personal data.

watchOS 4.1 and tvOS 11.1

Alongside the release of iOS 11.1, Apple has brought watchOS 4.1 and tvOS 11.1. The new watchOS version is compatible with all the Apple Watch models, including the Series 1, Series 2 and Series 3, while the new tvOS is available for the fourth- and fifth-generation Apple TV devices.

The watchOS 4.1 update brings access to iCloud Music Library within the native Music app. There is also support for streaming music from both Apple Music and Radio. You leverage the LTE support of your Apple Watch Series 3 or connect your older Watch model to an active Wi-Fi network to stream your favourite tracks. Additionally, Apple has enabled GymKit support that will let you share your workout data through advanced gym equipment.

Here’s how you update to watchOS 4.1. First, you need to have at least 50 percent charge on the Apple Watch before you start the update – it is also recommended to keep it charging while updating. Your iPhone will to be in close proximity to the Apple Watch, and will need to be on Wi-Fi. After this, users will need to launch the Watch app on their iPhone and head to the My Watch tab and then General > Software Update. Enter the Watch passcode if prompted and then follow the prompts from your iPhone. The Apple Watch should restart twice before the update is completed.

Unlike the feature-rich watchOS 4.1, the tvOS 11.1 update doesn’t include any noticeable upgrades. The new version, however, fixes the WPA2 Wi-Fi vulnerability. Apple is also set to bring more settings control to Apple TV 4K users, but through tvOS 11.2, as spotted from the first developer beta of the next update.

To update to tvOS 11.1, users need to open the Settings app on their Apple TV, and then navigate to Settings > Systems > Software Update. Once this is done, the Apple TV will search for the update and you can proceed to download tvOS 11.1 following the on-screen prompts.

macOS High Sierra 10.13.1

Apple on Tuesday also released macOS High Sierra 10.13.1 update, which brings new features apart from security and stability fixes. To start with, it supports 70 new emoji, including food types, animals, mythical creatures, clothing options, more expressive smiley faces, gender-neutral characters, and more. It fixes a bug where Bluetooth appeared as unavailable during Apple Pay transactions. It also improves the reliability of Microsoft Exchange message sync in Mail. Finaly, it fixes an issue where Spotlight does not accept keyboard input.

There are several changes for the enterprise crowd, but what’s more interesting are the number of security fixes, including a fix for WPA2 Wi-Fi protocol vulnerability that exposes it to KRACK (Key Reinstallation Attacks). To install the macOS High Sierra 10.13.1 update, users need to open to the Mac App Store and navigate to the Updates tab to find the update.

[“Source-gadgets.ndtv”]

iOS 10.3.3, macOS 10.12.6, watchOS 3.2.3, and tvOS 10.2.2 Updates Released: What’s New

iOS 10.3.3, macOS 10.12.6, watchOS 3.2.3, and tvOS 10.2.2 Updates Released: What's New

HIGHLIGHTS

  • New versions are minor updates
  • Available worldwide for supported devices
  • iOS 10.3.3 brings security fixes and other improvements

Apple rolled out minor software updates for all its major platforms – iOS, macOS, watchOS, and tvOS – on Wednesday evening, most of which have to do with bug fixes, performance improvements, and security updates.

iOS 10.3.3 fixes a number of security issues that could affect core services such as Messages, Safari, WebKit, and Contacts. Meanwhile, macOS Sierra 10.12.6 is said to improve security, stability, and compatibility of your device. It also patches a few enterprise aspects, such as SMB, Xsan, and the Terminal app.

The Apple Watch update – watchOS 3.2.3 – fixes some of the same issues that plagued iPhone and iPad, aside from kernel and Wi-Fi security improvements. That leaves tvOS 10.2.2, which is only available for the most recent 4th-generation Apple TV. It too handles similar security updates.

iOS 10.3.3 can be downloaded through the Settings app under General > Software Update, while macOS Sierra 10.12.6 is available via the Mac App Store. As always, we advise you backup your iPhone or iPad before installing the update.

watchOS 3.2.3 can be found in the Apple Watch app under General > Software Update, and tvOS 10.2.2 is available under Settings > System > Software Updates.

In fall this year, Apple will release major new updates for all of its platforms in the form of iOS 11, macOS High Sierra, watchOS 4, and tvOS 11. Public beta versions are already available for some of these operating systems if you wish to test out the new features, though do understand that beta software can be buggy and can even lead to data loss.

[“Source-gadgets.ndtv”]

3 Unexpected Ways Apps Are Changing Our Lives: What’s Next?

Remember the “dark days” of 2006?

A decade ago, we were still busy scrolling through email on our Blackberry phones. It was hard to imagine using our phones to summon on-demand rides, virtually deposit checks, stream music for free, or even find instant turn-by-turn directions to our destinations. A decade later, Apple’s mantra “there’s an app for that” has become a way of life.

Whether we’re reading, playing, shopping, learning, writing, emailing, running, traveling or sleeping, apps put the world at our fingertips.

The app-driven life kicked the mobile phone revolution into high gear. Globally, we’ve adopted smartphones and tablets 10 times faster than personal computers in the 1980s and twice as fast as the Internet boom of the 1990s, according to app-tracking firm Flurry. Young adults spend an estimated one-third of their waking lives on smartphones, reports Huffington Post, with most of us checking our phones twice as often as we think we do. We’re using phones an estimated five hours a day thanks in part to habitual automatic behaviors. Waiting in the grocery line or for your morning coffee? Time to check Facebook, Instagram or Snapchat. More than half of our smartphone usage comes in short bursts of less than 30 seconds of activity, which is one reason we often underestimate our usage.

Here are three key ways apps are changing our lives — and how your small business can leverage these changes for success:

1. Digital payments. Last month, popular mobile payment app Venmo processed more than $1 billion in mobile payments. Google Wallet and Apple Pay have both launched contactless payment options, allowing users to pay simply by using a thumb to verify identity on their mobile phones. Industry analysts predict mobile payments are on the edge of going mainstream: soon, paying with our phones will seem as natural as swiping a credit card. Cash will be a thing of the past, reports Due.com. And while Bitcoin may never catch on as a new digital currency, the blockchain technology that it’s based on is taking off with unexpected applications. Innovation opportunities: The digital currency marketplace is wide open for innovation. There are a number of innovative companies experimenting with blockchain technology to make transactions cheaper, easier and safer. For example, BitWage uses blockchain technology to make international payroll cheaper, faster and more reliable. Voatz is working to eliminate voting fraud and make elections cheaper and more transparent.

2. Healthcare at our fingertips. Forget heart rate monitoring during a workout; today’s healthcare apps are truly transforming the patient-provider relationship. Last September, Apple demonstrated how the new Air Strip app can change how doctors and patients interact; doctors can monitor a patient’s heart rate and other acute health statistics via the app. This would allow doctors to better monitor patients with chronic health conditions like heart disease and diabetes without ever having to make the trip to the hospital, reports Popular Science. Innovation opportunities: A number of health care apps are hitting the app marketplace, all aimed at simplifying symptom monitoring and management. The HIPAA-compliant app CaptureProof lets patients virtually “show and tell” their symptoms; patients snap a photo of symptoms and send it to their doctor to monitor progress, reducing unnecessary follow-up appointments. For busy parents, Fever Scout provides continuous temperature monitoring during the night, gently waking parents when a child’s temperature exceeds a pre-determined level.

3. Virtual house hunting. A decade ago, searching for your dream home required a big stack of MLS listings and a lot of in-person home visits on the weekends. Now, apps like Trulia, Zillow and Redfin have made the house hunt virtual. “Apps put real estate listings directly at a house hunter’s fingertips,” says Ocala real estate agent Fred Franks. “They let house hunters hone in on a specific community or a handful of property listings, streamlining the search process. These apps are especially helpful for homeowners who are relocating from other cities or states and aren’t able to drop by every open house on the weekend since they’re not living in town yet.” Innovation opportunities: The house hunt is about more than just finding the perfect listing; would-be homeowners need great credit and mortgage pre-approval, as well as a clear understanding of the neighborhood. Zillow’s mortgage app gives users a better idea of what their homes will actually cost when they factor in property taxes, interest, home insurance and other expenses. And apps aren’t just for house hunters; Homesnap Pro is an app built specifically for agents that gives realtors access to real-time agent-only MLS data.

Bottom Line

From how we search for our dream homes to how we split the cost of brunch with friends, new apps are changing virtually every aspect of our daily lives. Understanding these patterns of usage, including evolving consumer preferences for when and how we interact with our phones, is essential for successful mobile marketing.

Mobile Apps Photo via Shutterstock

[“source-smallbiztrends”]

Coal Creative: What’s the Benefit of Marketing Online Services Locally?

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The Web, aside from its ability to shrink the world, can also transform a small business into a global entity.

This is especially true when the company offers online services. Think about it: To get your offering, your target client need only access the Internet via a desktop computer or mobile device.

Geographical proximity, or lack thereof, simply isn’t a factor.

However, while the Web certainly provides massive potential to reach a mega audience, sometimes a local approach is called for. The trick is to know when.

The solution depends largely on who your target client is and where they are located.

Gerard Durling, founder of Coal Creative, an online marketing consultancy that positions itself expressly as “Northeastern Pennsylvania’s creative marketing consultant,” is an example of a company that believes in promoting local businesses as part of its mission.

Durling, from the beginning, has worked to cultivate clients in his region of Pennsylvania, roughly a two-hour drive from Manhattan and Philadelphia.

A key benefit he brings his clients is his ability to find inspiration in those cities. Local businesses, Durling says, generally are less savvy about the latest and greatest in online marketing efforts and cutting-edge related technology.

Coal Creative offers marketing support in various formats: traditional, online and “guerilla-style,” which Durling defines as the ability to throw local events that are slightly edgier, which helps fuel engagement with the target audience.

He will utilize all three marketing formats if necessary. He pulled this off in a widely touted promotional campaign to kick off the grand opening of a local nightclub client.

Where ZU (pronounced “zoo”) is based in Northeast Pennsylvania, nightclubs tend to focus their promotional muscle on publicizing “aggressive drink specials,” Durling said.

So for ZU’s grand opening, he took a page from the big city nightclub’s playbook.

In keeping with the ZU’s name and theme, makeup artists painted various animal patterns on women who then danced inside cages on opening night.

But to build buzz, Coal first created a time-lapse video showing a bikini-clad model being painted to resemble a leopard by two makeup artists. He posted the video on a Facebook page called ZU. The only content accompanying the video was a line that referenced “the most interactive nightlife experience in NEPA [Northeastern Pennsylvania].”

One local report wrote of the effort:

“An intriguing time-lapse video was uploaded to Facebook last night of a woman being transformed by makeup artists into a leopard, and while what exactly it’s promoting is not yet clear, a few hints have been dropped so far.”

The event was a hit, garnering lots of media attention and wide coverage on social media, including on SnapChat, Instagram and Facebook.

Discussing specifics of the company’s business model with Small Business Trends, Durling said: “We act as a marketing consultant for local companies. They might not be ready to hire somebody full time. We have people in-house to work with us and we also freelance some of the work out.”

Coal Creative also works with local schools to take in interns to educate about opportunities in locally based businesses.

Durling started the company about five years ago, when he recognized local businesses generally were a “little behind in the times in some areas.”

“My focus is on trying to get our community in tune with the times. It’s not just looking at them as clients — it’s about community growth,” Durling said.

Coal Creative is currently working on a video project to help build awareness of all the fun activities available in Northeast Pennsylvania.

“We have a lot of things around here, including a water park and a casino, yet there is a very negative mindset among some people who think there’s nothing to do.”

The company is using the support of local businesses to assist in this effort.

Also fueling his passion to work with local businesses is Durling’s great appreciation of direct communication—meaning face-to-face chats versus sending them texts or email. “Being able to work with someone and feel their enthusiasm is something relatable to people.”

As online marketing guru Ivana Taylor, who runs DIYMarketers.com, puts it: “Marketing online services locally makes a great strategy if the service can be used locally.”

Medina, Ohio-based DIYMarketers.com’s client mix is half local and half global.

As with any marketing effort — online or off, global or local — the emphasis needs to be on the client, she added. “The target customer is the focus of everything.  When you’re marketing online services, you’re truly covering a solution to a specific customers’ specific problem. The customers understand that location is an element but it’s not the central element.”

A global focus offers immense benefits. “I love the online service model precisely because it makes pricey marketing services available to a broader range of clients,” Taylor said.

In Taylor’s case, “there isn’t much difference in how my services are delivered locally or online virtually. I often have phone or Skype meetings with my clients whether they are two miles away or thousands of miles away.”

What ultimately determines whether your marketing efforts are focused locally or globally is the “customer with a specific problem” on who you focus, she added.

DIYMarketers, Taylor added, is a virtual marketing department that specifically assists business owners by executing the marketing efforts they dream up.

“We are just the hands that make it happen.”

Image: CoalCreative.com, Pictured from L to R: Interns Amanda Montigney, Luzerne County Community College; Karisa Calvitti, Lycoming College; Michelle Chavez, Cedar Crest College; Therese Roughsedge, Kings College; Josh Alberola, Graphic Designer/Marketing Consultant; and Gerard Durling, Founder

More in: Content Marketing

[“source-smallbiztrends”]