Top 5 Reasons to Protect Your Site Against DDoS Attacks with Incapsula

Business Impact of DDoS Attacks

Online security continues to be a concern for all organizations. Not only is it top of mind for WebOps teams to keep their websites protected, but it’s important for their customers to feel safe as well.

A distributed denial of service (DDoS) attack can make websites unavailable triggering many additional issues. By flooding your online resources, a DDoS attack will cause site outage, ruin your brand reputation, disrupt your revenue intake, and compromise sensitive data. And, the mitigation process can also be costly.

Business Impact of DDoS Attacks - Number of Visitors Blocked from Your Website

Below are five reasons to protect your website from a DDoS attack.

Website / User Disruption

Creating the best user experience includes offering website availability and performance. However, with the proliferation of web threats no website can guarantee 100 percent uptime.

When cybercriminals target a website, they use botnets to unleash a flood of unwanted traffic and overload a site. By pounding the network with a sudden influx of traffic, many sites that cannot scale experience outages.

Being prepared for some type of downtime caused by a DDoS attack can go a long way in the event of an attack. WebOps teams deploy the following three security measures to keep their sites running smoothly.

  • Load balancing – avoids overloads by optimizing resources
  • Database caching – helps achieve efficient scalability and performance
  • CDN – Content delivery networks provide speed and high performance to end-users

Site Scraping / Vulnerability Scanning

Bots or software programs drive the internet. The good ones are legitimate applications that perform helpful, routine internet tasks such as search engines and site health monitoring.

Malicious bots, on the other hand, can do a lot of damage such as extracting large quantities of data from unprotected sites for competitive advantage. With site scraping not only can you lose proprietary data, but the activity slows down your website to unacceptable levels.

Similarly, vulnerability probing detects security gaps in networks. The connected devices you use at home, for example, are highly susceptible to these automated scans. Vulnerability scanning will reach out and identify unsecured personal routers, TVs, DVRs and other IoT devices to infect.

You may not be the prime target for one of these scans and subsequent botnet attacks, but once your network has been compromised, it can help launch a massive DDoS attack on a high-profile target.

Revenue Loss and Reputation Damage

Cybercriminals are constantly looking for ways to disrupt business and access customer data. They often use a DDoS attack or web application attack to start the attack. E-commerce and other organizations that rely on websites for revenue suffer when they are unavailable or hacked.

If your organization depends on PCI compliance, you’ll need to find a service that protects both the data and your site

Data Breach

Data breaches are often in the news. Users whose private and professional information are leaked are vulnerable to identity theft as it is often difficult to contain.

Data theft may begin when hackers use a structured query language (SQL) injection with malicious code to “query” and hijack databases. Once in control, a hacker has easy access to personal data never intended for public viewing. This content may include sensitive data, user lists, intellectual property and personal identifiable information (like credit reports, and social security numbers).

Distribution spam is another popular way for criminals to cast a wide net to harvest users’ personal information. These spambots collect email addresses and reach out to unsuspecting individuals hoping to receive data as a result.

Cost of Mitigation

If your website is hit with a DDoS attack, the cost of mitigation can be high. Forty-nine percent of all DDoS attacks, for example, last between 6-24 hours (many last for a week), and it costs roughly $40,000 per hour to mitigate the damage.

How to Combat DDoS Attacks

DDoS attacks have a large impact on the entire company, including IT, security and risk management and customer sales groups. There are ways to protect yourself against an attack.

Plan Ahead

We recommend building a plan to determine what to do in the event of a DDoS attack. Our “Network Ops DDoS Playbook” covers the different types of attacks and helps you plan your next steps.

Test your Network

Stress testing or checking the resilience of your network can help you assess how prepared you are prior to an attack. Use our DDoS resiliency score calculator to check the health of your security.

Choose a Security Solution

Select a security solution that can detect malicious traffic, determine mitigation options and scale in case the attack persists or grows.

Incapsula offers DDoS protection and a web application firewall to protect your assets in the cloud. To find out more, check out our plans and find out what works for your organization.


Make Your Site Mobile-Friendly For The New Year

With the rise of iPhone crazies, Blackberry geeks and Android fanatics, mobile search is finally beginning to experience the growth that search folks hoped it would. Services like FourSquare, Twitter geolocation and Yelp for Mobile will only intensify this growth over the coming year as they create new opportunities for search and users to go mobile. Paul Rosenfeld was absolutely right in his SmallBizTrends post yesterday, mobile marketing is something you can’t miss this year.

Though 46 percent of small business owners still don’t even have a ‘traditional’ Web site, it’s becoming more important to think about not only creating a mobile Web site, but creating an optimized one for users.

Who cares about mobile?

For one thing, your customers do.

I’ll be mentioning this a bit more in an upcoming SmallBizTrends post, but according to a recent Nielsen study, the number of people using their mobile phones to access the Web is up 34 percent from last yearm, bringing it to 56.9 million people. Now that’s enough of a reason by itself, but consider along with it that most of those searchers are people who are on the move or looking for information related to things in their neighborhood. That’s targeted traffic. And if you’re not taking the steps to make sure your Web site is mobile-accessible so that these people can find you AND access your site, you’re throwing it all away.

There was an interesting article on Read Write Web that showed just how frustrated consumers are with the state of mobile Web sites today. According to the survey quoted in the article, 58 percent of mobile users expect a site to load ‘almost/just as quickly or faster’ than the PC version. Even worse, if the site doesn’t load quickly enough, sixty-one percent said it’s unlikely that they would ever visit that site again from their mobile device. Still not bad enough? Forty percent said they would seek out a competitor’s site that provided a similar service. Ouch!

What should a mobile site contain?

It should contain only the information that would be most vital to someone looking up your site on the go.

Mobile searchers are typically people on a mission. They’re looking for an address or a phone number because they’re lost. They want a menu. They want hours or need a map to see which points of interest you’re near. Your mobile site should be set up to immediately address these questions so that you can take advantage of these targeted searchers.

There are lots of ways to create a quick mobile version of your Web site. WordPress plugins like the one from Alex King can help you create a mobile-friendly edition. You can also find paid converters like MoFuse and MOBIFY (I recommend them in that order), to help you optimize your site for a smaller browser and offer a condensed version of your site instead of the entire kitchen sink.

How do I know what my site looks like?

If you’re not sure how your site performs or renders on a mobile device, your first step is find out. Most phone and PDA brands offer emulators that SMB owners can use to test their site. The Opera Web browser will also let you test by selecting the Small Screen viewing option. Using these emulators will give you a good idea as to how your site will load and operate on different handsets. Outside of the free emulators, BrowserCam is a paid service that will help you determine how pages are loading, whether certain functionality is disabled, where it’s hanging up, etc.

We’ve reached a point where it’s not good enough for SMB owners to simply be targeting people on the PC Web. As the social media craze has taught us, we have to attract customers where they are. And more and more that means hitting them on their mobile phones. Search Engine Land recently offered up 10 reasons your Web site should go mobile that are very on point, as well.


YouTubers Are Accusing the Site of Rampant ‘Censorship’

YouTubers Are Accusing the Site of Rampant 'Censorship'

YouTubers Are Accusing the Site of Rampant ‘Censorship’
YouTubers posted videos and tweets accusing YouTube of “censoring” them
Part of YouTube’s efforts to be transparent in its dealing with creators
It demonetizes videos that concern controversial or sensitive subjects
YouTube is the third-largest website on Earth, a behemoth viewed by millions each day. It’s also “over” — or on the brink of it — according to a group of outraged creators who claim the company has begun censoring them.

The controversy springs from confusion over YouTube’s long-standing policy of disabling ads on videos that could draw advertiser complaints. Those include videos that are violent, sexually suggestive, or that contain drug use or bad language.

But whereas YouTube has historically hidden demonetization notifications in its video analytics dashboard – meaning that some creators never saw them – the company recently began sending notices by email and alerting them directly on video pages.

In the process, it has caught several YouTubers by surprise: Luke Cutforth, Melanie Murphy, Rob Dyke, MrRepzion and Philip DeFranco, among many others, have all posted videos and tweets accusing YouTube of “censoring” them and threatening their livelihoods. On Thursday, DeFranco’s video on the subject – which has thus far been viewed more than 1.7 million times – sparked the trending Twitter hashtag #YouTubeIsOverParty, a vote of protest by creators and fans alike.

“Without us,” tweeted the beauty vlogger Samantha Ravndahl, “you would have no content to advertise over top of.”
Ironically, the change is part of YouTube’s ongoing efforts to be more transparent in its dealings with creators, and was actually designed to make it easier for YouTubers to appeal bad blacklistings. That process was previously difficult to both find and navigate; now it’s as easy as checking a box that says “Review my video again. I believe it’s advertiser-friendly.”

Still, many YouTubers have raised valid concerns about what YouTube considers “advertiser-friendly” in the first place. It’s hard to quibble with an advertiser who doesn’t want his product placed next to, say, a vaguely rape-y Sam Pepper “prank.” (This isn’t terribly different from conventional media, where companies cherry-pick the shows they advertise with very strategically, and pull those ads posthaste if the show gets mixed up in anything dicey.)

But YouTube also demonetizes videos that concern “controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown.” That could prove a major disincentive for news coverage on the platform, particularly among small creators.

Aaron Wysocki, director of content distribution for the Web news network Young Turks, tweeted Thursday morning that YouTube had disabled ads on nearly 1,000 of the network’s videos over the past three years – including recent news items about Syrian refugees, pharmaceutical research and the Colombian ceasefire.

Meanwhile, DeFranco said YouTube docked a video he posted August 30, which contained some fleeting PG-13 language but otherwise stuck to discussing news stories such as the release of Brock Turner and the Annaliese Nielsen/Lyft incident.

“How the hell am I supposed to talk about news?” he asked.

Will YouTube revise its ad policy in light of all the outrage? Only time will tell.

© 2016 The Washington Post

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Tags: YouTube, Social, Apps, Video, Home Entertainment, Google, Internet


The 7 Worst site visitors Bottlenecks in India, in line with Ola

The 7 Worst Traffic Bottlenecks in India, According to Ola

An Olympic long-distance runner achieves quicker speeds than any our cars do in an Indian metro, taxi aggregator Ola’s research data derived out of its vehicular fleet well-knownshows.

Ola has extrapolated records collected over the past six months on metropolis transportation stylesthroughout the u . s . to expose the seven worst site visitors bottlenecks inside the united states of america.

between 9am and 12 noon, whilst most of the people travel to their places of work, the common speedstays at 19kmph Ola stated. the lowest common speed stands at just 18kmph, while commuters go backhome, between 6pm and 9pm. The pleasant time to travel is between 3am and 6am, while the topaverage pace of Indian visitors is 33kmph.

throughout the seven metros, the worst visitors bottlenecks are faced in Domulur and Silk Board in Bengaluru, Park road and Shyambazaar in Kolkata, Charminar in Hyderabad, and Powai and Saki Naka in Mumbai.

The fastest average vehicular movement across the top seven metros is witnessed in Delhi and Pune, withan average velocity of 23kmph – slower than Ethiopian lengthy distance runner Kenenisa Bekele’s 5,000 metre run in 2004.

Chennai, Mumbai, and Hyderabad have common speeds of 21, 20 and 19kmph respectively, even asBengaluru and Kolkata have the slowest average speeds, at 18 and 17kmph respectively.

Ola’s vehicle fleet, gift across 100 towns, relays rich records in actual-time, supporting it demand and plan inventory higher, stated Pranay Jivrajka, COO at Ola.

Ola_trafficinsights_body.jpgOla Insights can be useful in addressing vital issues like de-congestion, citymaking plans, and visitors control, he delivered.

we’re running with the government at multiple tiers to put this rich information to use over the long time for improving the state of mobility within the towns we stay in.”

Ola had currently launched its ‘CarPool’ feature in Delhi NCR, allowing citizens to pool rides the usage oftheir non-public cars via the mobile app.

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Tags: Apps, Bengaluru, Chennai, Delhi, Hyderabad, India, net, Kolkata, Metros, Mumbai, Ola, Ola Insights, Pune, research, traffic