The best Apple MacBook laptops for every budget

It’s pretty easy to buy an Apple laptop: You pick one on the Apple website or store that fits your budget, and you buy it.

But if you dig a little deeper into a laptop’s product page, you can find customizable options for certain specs, like the processor, storage space, and RAM. It’s perfect for tweaking a laptop’s specs to better fit your needs and budget.

Apple macbook pro 6Apple

For example, you can tweak the cheapest MacBook Pro with extra performance specs that propose great value against more expensive models. Going into those tweaking details isn’t for everyone, so I’ve done it for you!This guide should help you find which Apple laptop fits within your budget according to what kind of user you are, whether you use lightweight apps, have several open browser tabs and apps, or you’re a power user who needs the top performance. I also propose budget options, as well as “full-fat” models that make less of a compromise on performance and features.

You can even buy certain models from Apple’s Refurbished Mac Store if you want to save some money. Don’t balk at the word “refurbished.” My experience with refurbished Macs from Apple has been fantastic. I saved a bunch of money on my refurbished MacBook Pro , and it came in pristine aesthetic and working condition.

$3,000 – $4,200: For uncompromising performance and little regard to budgeting.

$3,000 - $4,200: For uncompromising performance and little regard to budgeting.

You can max out the processor of the most powerful $2,800 15-inch MacBook Pro with an even more powerful 7th-gen 3.1GHz Core i7 processor for $3,000.

The top, most specced-out MacBook Pro with the aforementioned processor and two terabytes of storage will set you back a whopping $4,200.

$2,300 – $2,800: For power users who don’t mind spending extra for more power.

$2,300 - $2,800: For power users who don't mind spending extra for more power.

Powers users who don’t mind spending to get great performance can opt for:

– 13-inch MacBook Pro (with Touch Bar) with 256GB of storage, 7th-gen 3.5GHz Core i7, and 16GB RAM upgrades: $2,300

– 15-inch MacBook Pro (with Touch Bar) as standard (256GB of storage, 7th-gen 2.8GHz Core i7, 16GB RAM, dedicated graphics card): $2,400

– 15-inch MacBook Pro (with Touch Bar) as standard (512GB of storage, 7th-gen 2.9GHz Core i7, 16GB RAM, dedicated graphics card): $2,800

The 15-inch machines will also suit video editors and Mac gamers, as they come with dedicated graphics cards.

$1,800 – $2,000: For busy users willing to spend a little extra for performance, or power users on a budget.

$1,800 - $2,000: For busy users willing to spend a little extra for performance, or power users on a budget.

For busy users who want a better performance guarantee, or budget power users who use more advanced apps, your best options are:

– 15-inch MacBook Pro (no Touch Bar) as standard (256GB storage, 4th-gen 2.2GHz Core i7, and 16GB RAM): $2,000

– 13-inch MacBook Pro (no Touch Bar) with 128GB to 256GB storage, 7th-gen 2.5GHz Core i7, and 16GB RAM upgrades: $1,800 – $2,000

– 13-inch MacBook (with Touchbar) with 256GB storage, 7th-gen 3.1GHz Core i5 as standard, and 16GB RAM upgrade: $2,000

For more 15-inch models in this budget range, you’d do well to check out Apple’s Refurbished Mac Store for the 2016 15-inch models with 6th-gen 2.6GHz Core i7 processors and Touch Bar, which start at $1,850. The refurbished 2016 models are a better deal considering their newer specs and better pricing than the aforementioned 15-inch MacBook Pro with a 4th-gen processor.

$1,500 – $1,700: The value sweet spot for busy users with lots of open web browser tabs and/or multiple basic apps running at the same time.

$1,500 - $1,700: The value sweet spot for busy users with lots of open web browser tabs and/or multiple basic apps running at the same time.

The base 13-inch MacBook Pro without a Touch Bar comes standard with 8GB of RAM, but you can give it a meaningful performance boost by opting for the 16GB RAM option. You can pick that option on the product pages for 128GB and 256GB storage models. It’ll cost you an extra $200 on top of the laptop’s $1,300 – $1,500 price tag, but it will make a huge difference.

RAM is where your computer stores your open apps and browser tabs so you can quickly switch between them. The more RAM you have, the more apps and browser tabs you can run without your computer slowing down. For busy users who usually have lots of open web browser tabs and apps, I’d generally recommend you consider more RAM before processing power, at least when it comes to basic apps and tasks.

The processor that comes standard with the laptop will handle basic apps just fine, and will even do you proud for lightweight photo editing.

$1,500: For the lightweight user who wants a premium design and the ultimate in portability with little concern about budgeting.

$1,500: For the lightweight user who wants a premium design and the ultimate in portability with little concern about budgeting.

The $1,500 MacBook with a 7th-gen Core i5 comes with more storage as standard than the aforementioned MacBook Air and MacBook Pro. With that said, it offers comparable performance to the MacBook Air for $600 more, at least according to benchmark tests. What you’re paying for here is the MacBook’s extreme portability.

You can find a refurbished model from Apple’s Refurbished Mac Store for a small discount at $1,360.

$1,300 – $1,500: For the lightweight user who wants something more premium.

$1,300 - $1,500: For the lightweight user who wants something more premium.

The base 13-inch MacBook Pro with 128GB of storage ($1,300) or 256GB of storage ($1,500) is for the same kind of person who would buy the MacBook Air but wants a premium design, better features, and more “comfortable” performance for basic and advanced apps.

Spending an extra $300 over the base MacBook Air model will get you a significantly better screen and speakers, as well as better overall performance with the 13-inch MacBook Pro’s 7th-gen 2.3GHz Core i5. You’ll also get a giant trackpad, which makes navigating around macOS and apps easier. It’s also not that much bigger or heavier than the MacBook Air.

It also has better future-proofing potential – where it could last longer before you need to upgrade – than the MacBook Air.

Be aware that the MacBook Pros only come with USB-C ports. That means you’ll need to buy adapters, docks, or docking stations to plug in any legacy peripherals, like standard USB mice and keyboards, or non-USB-C monitors that use HDMI or DVI.

As with the MacBook Air, you can get the 13-inch MacBook Pro for less on Apple’s Refurbished Mac Store.

$1,000: The cheapest option for the lightweight user on a budget.

$1,000: The cheapest option for the lightweight user on a budget.

If you must have an Apple laptop but you don’t need much power and you don’t care so much about fancy displays and features like Apple’s Touch Bar, the base $1,000 13-inch 128GB MacBook Air with a 5th-gen 1.8Ghz Core i5 processor is your best bet – and the cheapest Apple laptop you can buy.

You can also get the model with 256GB of storage for an extra $200.

It’s a remarkably portable laptop that can fit anywhere, whether it be the kitchen counter, your lap on the couch, the home office, or while traveling. It’ll service basic apps and tasks – think lightweight apps like web browsers, note apps, tax apps, messaging apps – admirably. It’ll also run more advanced apps for things like photo editing, but don’t expect lightning quick performance.

Something to note: Apple’s MacBook Airs don’t come with USB-C. Instead, they come with a range of standard ports, including two USB ports, a Thunderbolt 2 port (for hooking up a monitor), and an SD card port (to transfer photos from a camera). There’s no need for adapters here. Those who need a simple, capable laptop for basic tasks aren’t necessarily chasing the latest and greatest technology and standards, like USB-C, and these standard ports are compatible with the majority of accessories, which is a good thing.

You can get this laptop for less if you buy refurbished models from Apple’s Refurbished Mac Store. At the time of writing, there’s a listing for a refurbished 1.8Ghz MacBook Air for $850 – $50 cheaper than brand-new. And if you need more than the included 128GB of storage in the base model, you can get a refurbished model with 256GB for $1,020 – just $20 more than the price of a brand-new base model.

[“Source-businessinsider”]

Why every big car launch has a woman next to the vehicle

Why every big car launch has a woman next to the vehicle

The power and drive of owning an A class car can only be more gratifying than the power and drive of possessing an A-class woman. At least that’s what modern day advertising would lead us to believe – the launch of every second vehicle is accompanied by sexily dressed women seated on the bonnets with their toned pins on display.

Last week Malaika Arora was one of the ladies behind the launch of a major car brand, where she was certainly the object of much attention.

She wore a black dress by Lebanese designer Rayane Bacha, with lace trimmings on the torso and the skirt. In the past, actresses like Priyanka Chopra, Jacqueline Fernandez and Katrina Kaif have attended car launches looking equally dolled-up for a night out while they stood near the extravagantly-priced vehicles.

Here’s a look at the reason behind to seduce potential buyers. What the connection is between a car and a hot woman is not exactly obvious, but it is evident that it appears to be a big hit. No wonder, then, that every major player from Audi to BMW, Volkswagen, Tata Motors and Nissan have turned to pretty models and actresses to get the message across.

Magda Kay at Psychologyformarketers. com explains, “Cars have been associated with sex for better sales for many years now. It is one of the products that easily link to erotic messages. Producers want their cars to be perceived as sexy, fast, daring, and so most of the advertising using sex, will work perfectly for cars.”

In case you’re wondering why it ticks, the answer lies in your brain – more specifically, in what’s known as the ‘old’ or the ‘lizard brain’.

This reptilian part of the brain developed over 100 million years ago and its chief goal is to ensure survival, and among other things, sexual behaviour. In an article called ‘Triggers of the Reptilian Brain’, Alex from Feedtherightwolf.org explains, “The reptilian brain is motivated by visual images, sounds, touch, smell, and taste… The visual stimulation is the strongest, since we process about 80 per cent of our daily informational intake through our eyes.”

What that really means is that when a product is linked with anything sexual, advertisers target the instinctive part of the mind to convey it as a desirable product. However, with the rulebook of censorship around, the game becomes to push the limit and keep it as risque without getting caught.

That is why when an attractive lady poses with a car – or a deodorant or even a glass of mango juice – the overly sexualised image with the fitted dresses, deep necks and pouty lips plays an important role in the overall message. The trick isn’t new at all, though – over a century ago, Pearl Tobacco placed the painting of a naked woman on the cover of the cigarillo boxes in 1871.

Needless to say, there has been no looking back ever since. In fact, just last month Scottish football club Ayr United decided to launch their away kit with the shoot of a model wearing the yellow and white jersey painted onto her body.

The sponsor’s founder Calvin Ayre has said, “We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. Mon Ayr! ” True, this is just the boost they would need to win. After all, who needs training, talent or even a half-thinking mind when you’ve got other assets on display?

[“Source-businesstoday”]

Top Gear America’s first trailer looks exactly like every other Top Gear

Image result for Top,Gear,America’s,first,trailer,looks,exactly,like,every,other,Top,GearThe first trailer for BBC America’s rebooted American Top Gear has finally been released. It’s short, but we do get a glimpse at the new crew driving the Acura NSX, a Lamborghini Huracán Spyder, and a few other wild rides. The series premieres on July 30th at 8PM ET.

Top Gear America’s first season will consist of eight hour-long episodes. It stars eternal “that guy” William Fichtner (The Dark Knight, Contact, Armageddon), professional drag racer Antron Brown, and British automotive journalist Tom Ford. From the trailer, it looks just like other versions of Top Gear, meaning this show’s not going to reinvent the format of “three dudes + fast cars + antics = TV show.”

That means it will probably be a decent show — if it ain’t broke, why wrench it? — but I’d be surprised if Top Gear America surprises me, because all the different permutations of Top Gear never seem to stray from that equation.

The Top Gear that most people think about — which itself is a reboot of a show from the 1970s — is still airing new episodes in the UK on BBC. It’s currently hosted by Friends star Matt LeBlanc, car enthusiast and reviewer Chris Harris, and automotive journalist Rory Reid. They took over hosting duties from the most well-known Top Gear trio of Jeremy Clarkson, Richard Hammond, and James May.

The LeBlanc-led version of the show spent one season in transition rotating hosts from a cast of about eight, but that really, truly didn’t work out. The current hosts emerged from that wreckage and have developed a pretty good chemistry, which is a minor miracle, but the show’s format is still airtight. There’s a few serious segments about specific cars, a celebrity guest, and typically one goofier segment. BBC essentially pulled the idol-for-bag-of-sand switch from Indiana Jones here — it just happened to spill a lot more sand than the fictional archeologist.

The trio of Clarkson, Hammond, and May now have their own show on Amazon called The Grand Tour, which is headed into a second season, and follows a similar (but slightly remixed) format. They split off from the BBC show after Clarkson was fired for attacking a producer. The show leans even harder into the personalities of its hosts, which is a bold move considering Clarkson’s brutish behavior kept the hosts’ Top Gear tenure in the crosshairs for years.

Top Gear America isn’t the first attempt to bring Top Gear to the US. A&E Networks recently aired five seasons of a show called Top Gear USA on the History Channel, but that was canceled last summer. Its hosts — median Adam Ferrara, Rallycross driver Tanner Foust, and NASCAR personality Rutledge Wood — had developed a pretty good rapport by the end of the run, but it seemed to survive so long almost because of, not in spite of, its obscurity. It was as inoffensive as Top Gear gets.

The point is, we’ve seen Top Gear with all sorts of different (male) hosts, but it’s always still just Top Gear. I don’t know what Top Gear could or even should evolve into (how about more women hosting!), but it is exhausting that the BBC keeps trying to arrive at a different answer by running the same equation. Of course, looking at how well reboots and sequels do for Hollywood, the video game industry, and even modern television, I understand why the BBC keeps trying.

[“Source-theverge”]

New Promo Feature from Slidely Aims to Make Every Marketer Into a Video Creator: But Does it Succeed?

New Slidely Promo Feature from Slide.ly Aims to Make Every Marketer Into a Video Creator: But Does it Succeed?

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Functionality
Price

Summary


Promo by Slidely brings video content to any business, small, medium or large, to help them participate in the video age. With Promo it is now possible to effortlessly create instant, affordable promotional videos with access to premium footage from Getty Images – the same premium footage used by the biggest name brands.

The current surge of videos in content marketing and social media channels is almost a clear indication of the ever increasing demand for visual content. In the past year alone, Facebook averaged about 1 billion video views per day and with the realization of just how effective videos can be, many businesses are now turning to videos to promote their products and services.

Nonetheless, creation of video content, especially high-quality video content can be time consuming and expensive too, but it no longer has to be as Slidely, a social video creation platform, recently announced a partnership with Getty Images that allows marketers, businesses and agencies to create instant, stunning promotional videos for social platforms.

The new Promo by Slidely platform allows you to upload photos, video, music and create a snappy looking product in minutes. Slidely’s partnership with Getty Images means that you now also get exclusive access to a deep library of nearly two million high quality stock video clips – the same premium footage used by the biggest name brands.

“The Social Media world and marketing professionals understand that video is the future of digital advertising and that it takes more than a single video to create impact.  However, professional promos have been difficult and expensive to produce until now. Promo is an effortless way to generate super engaging promotional videos tailored to your brand in a matter of minutes. Promo is not just about engaging more eyes; it’s about bringing more hearts into your brand’s world.” the CEO and Founder of Slidely Tom More told the Small Business Trends.

A Look at Slidely Promo

Getting Started

Getting started on Promo is pretty easy. You can either log in using your Facebook account or enter your details, which includes your name email address and password.

Slidely Promo - Getting Started

Next, you will be prompted to choose your business type. Choose form the simple drop-down menu. You can as well enter your sub-category details for best results.

Slidely Promo - Choose Your Business Type

Become the Video Director

Choose your preferred footage from the over 2 million footages in the video library. You can search using specific keywords. The good thing is that they allow you to preview the videos, so you can always try out a few.

Customize your Video

This is where you perfect your marketing video with your message, logo, and music. Select licensed music from their collection and you can as well add a message using their built-in editor. You can also edit fonts, color as well as replace footage during the edit process.

Slidely Promo - Customize Your Video

Pricing

Promo provides you with a free account that you can use to learn the ropes and also experience what the platform has to offer before you register for the paid versions. Their pricing, however, might seem a bit high for startups given that you will have to part with $49, $99 for four videos per month and $199 for 10 videos per month. Nonetheless, having access to more than 2 high quality videos together with an easy to use platform somehow makes the packages worth the price. You probably won’t be able to get the same level of quality you get here at a lower price.

At the moment, Promo only has a desktop version but the company says that the Android and iOS versions will soon be available.

Image: Slide.ly

[“source-smallbiztrends”]