Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.


Metal Gear Survive, Age of Empires: Definitive Edition, Shadow of the Colossus, and Other Games Releasing This February

Metal Gear Survive, Age of Empires: Definitive Edition, Shadow of the Colossus, and Other Games Releasing This February


  • Shadow of the Colossus for the PS4 is a remaster of the PS2 classic
  • Metal Gear Survive is the first entry in the series minus its creator
  • Bayonetta 1 and 2 will come to the Nintendo Switch

Now that the 2017 hangover is done with, we’re now stepping into February where an exciting lineup of games wait us. We have some great remasters like Secret of Mana and Shadow of the Colossus, along with some ports of some of the hottest action games that we didn’t get to play the first time around. Don’t worry, we have some great originals releases out in February too. Here’s our un-cluttered list of the games that are a must-play this month, starting with a spin-off on the biggest stealth game franchise ever.


Metal Gear Survive
The Metal Gear Solid franchise has a long, convoluted history behind it that was masterfully pieced together by the legendary game developer Hideo Kojima. He may be out working on his own new IP, but Konami has found a way that may just make the franchise more interesting – by adding zombies.

It sounds like an easy cash grab, but Metal Gear survive does have a lot of new concepts at work that help it transition well from a stealth action game to a survival horror one. Besides the hide and attack bits, you can now craft a myriad of items and traps on the fly to better prepare for the zombie apocalypse. Or at least give you some very entertaining ways for dealing with them.


  • Metal Gear Survive release date: February 22
  • Metal Gear Survive platforms: PC, PS4, Xbox One
  • Metal Gear Survive price: Rs. 2,790 on PC & Xbox One, Rs. 2,750 on PS4 ($39.99 in the US)

Age of Empires: Definitive Edition
It’s time for old-school strategy game fans to relive their glory days. Age of Empires returns with much better visuals, improved gameplay, and basically all the pampering you’ve come to expect from modern gaming, while retaining the original feel. It’s not just a cheap remaster either. Age of Empires has been rebuilt from the ground-up with 4K visuals, redone narration and pacing, as well what’s touted to be a much better 8-player online multiplayer gaming experience. Will it touch the right nostalgic chords? We’ll know soon enough.


  • Age of Empires: DE release date: February 20
  • Age of Empires: DE platforms: PC
  • Age of Empires: DE price: Rs. 574 ($19.99 in the US)

Bayonetta 1+2 Collection
Missed Bayonetta 2? Can’t blame you considering it was originally released only on the Nintendo Wii U. But now with the immensely more popular Nintendo Switch, the game will finally have the reach that it deserves. To make sure you’re completely up to speed for the upcoming Bayonetta 3, you also get the original Bayonetta as well, which simply sweetens the deal.


  • Bayonetta 1+2 Collection release date: February 16
  • Bayonetta 1+2 Collection platforms: Switch
  • Bayonetta 1+2 Collection price: $59.99 USD (roughly Rs.3,830)

Kingdom Come: Deliverance
It’s not Skyrim, but it is a story-driven open-world RPG that will just scratch that itch. Kingdom Come: Deliverance offers a highly detailed and period accurate set pieces including real-world locations and castles, and spins a story that’s ripe with the right amount of facts and fiction. Even the combat style and soundtrack used in the game are real representations of the 15th century European setting that the game is based in. If you like attention to minute details, then this game is exactly what you need.


  • Kingdom Come: Deliverance release date: February 13
  • Kingdom Come: Deliverance platforms: PC, PS4, Xbox One
  • Kingdom Come: Deliverance price: Rs. 1,179 on PC, Rs. 3,999 on consoles ($59.99 in the US)

Shadow of the Colossus
Yes we know it’s been remastered before on the PS3 and originally on the PS2 before that, but the PS4 version of Shadow of the Colossus is a whole new beast. The visuals are brand new in this version instead of just a texture upgrade that we saw in the PS3 re-release, so the game looks a lot better than it ever did. Moreover the most frustrating part of the original game has been redone as well. Yes, we’re talking about the controls. If you haven’t played this game on any of the previous generation of consoles, you should give this one a try only for the most epic boss battles in the history of PlayStation.


  • Shadow of the Colossus release date: February 7
  • Shadow of the Colossus platforms: PS4
  • Shadow of the Colossus price: Rs. 2,750 ($39.99 in the US)

This isn’t all either, if you’re using Xbox Live Gold, here’s what you can play this month.

Games for Xbox Live Gold – February 2018

  • Shadow Warrior (Xbox One)
  • Assassin’s Creed Chronicles – India (Xbox One, Feb 16 to Mar 15)
  • Split/Second (Xbox 360, Feb 1 to 15)
  • Crazy Taxi (Xbox 360, Feb 16 to 28)

What are you planning to play this month? Let us know via the comments.




Bharat-1 First Impressions: The Jio Phone Rival India Needs?

Bharat-1 First Impressions: The Jio Phone Rival India Needs?


  • Micromax has launched Bharat-1 feature phone
  • The Bharat-1 supports 4G VoLTE, and ships with BSNL’s bundled offers
  • We spent some time with the Bharat-1, read our first impressions below

After years of manufacturers scrambling for ways to bring affordable and locally relevant smartphones into the hands of millions, it took a Jio Phone to bring feature phones back into focus. So it’s no surprise that telecom operators and phone manufacturers in India are having a deja vu moment, BSNL and Micromax being the latest with the new Bharat-1, a 4G feature phone with high-speed Internet that was unveiled in New Delhi on Tuesday.

The BSNL Micromax Bharat-1 has an unassuming design – more on this shortly – but what it offers out of the box and signifies in the grand scheme of things is perhaps more appealing. Priced at Rs. 2,200 (roughly $34) and going on sale October 20, it is positioned as a solution to the needs of over half a billion people in India.

The need for affordable connectivity

So what are these needs that the BSNL Micromax Bharat-1 phone can fulfil? Let’s see. Micromax’s Rahul Sharma thinks that people don’t want to pay for the voice calls they make and also surf countless webpages at no charge. For this, his company has partnered with state-run telecom operator BSNL. At a meagre Rs. 97 monthly tariff plan, Sharma says, customers can avail all of this with the Bharat-1.

But let’s be honest. People also want to listen to music, watch videos, and stream live TV occasionally. What about those needs? Micromax says it has partnered with a range of companies including Zenga to bundle in those entertainment offerings with the phone.

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Which brings us to the only question that matters: does the BSNL Micromax Bharat-1 handset live up to the expectations? The short answer is yes. A slightly longer answer is, mostly yes. We spent some time with the handset to figure out what the big deal was.

Does it live up to expectations?

From the looks of it, the Micromax Bharat-1 can be mistaken for a relic of the past. It features the classic numeric keypad and keys make unpleasant noise when you click on them. And you will be clicking them a lot as the tiny (2.4-inch), barely okay-ish display doesn’t support touch input. The plastic body also doesn’t feel premium, though it doesn’t feel cheap either. And that in a nutshell is what the design and other aesthetics of the BSNL Bharat-1 feel like. But everything gets interesting as you long hold and release the * key.

There are several apps that come pre-installed on the new Micromax Bharat-1 handset. For Web browsing, there is a custom build of Opera Mini mobile browser. We typed in a few webpages and they loaded just fine. There is a YouTube app as well, and the display and sound quality are good enough for what a customer would be paying for the device.

The Bharat-1 isn’t running Android, so there is no Google Play app store on the phone. This could be crucial to you if you were planning to download WhatsApp, the most popular messaging app in India, or most other popular app that you have been meaning to try on a phone. You will, however, be able to check Wikipedia, update Facebook statuses, read news articles, and do a range of other things using the Opera Mini browser.

There are two camera sensors on the phone as well. The rear camera, a 2-megapixel sensor and a VGA selfie camera on front, take perhaps the best images you can expect from them. Put mildly, you wouldn’t want to take pictures from them unless you don’t have any other phone lying around. The Jio Phone, in comparison, takes better pictures.

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There is an entertainment “Fun” app on the phone as well, which we are told offer a ton of songs, videos, and provides access to over one hundred TV channels. The catalogue felt thin to us, though we admittedly couldn’t browse through all the sections in the limited time we spent with the device. On the plus side, the videos run impressively well on the phone with enough clarity. The BSNL phone also supports Bluetooth, allowing users to quickly share files among themselves.

Bharat-1 supports Wi-Fi, and that’s how the test unit we played with was hooked to the Internet. Combing through the Settings, we also found that this phone is capable of turning into a Wi-Fi hotspot machine. Though, we couldn’t test the feature as there were no SIM cards in the test device. We also couldn’t make any voice calls.

Speaking of which, the BSNL Bharat-1 comes with two SIM card slots. A Micromax representative told Gadgets 360 that users can absolutely swap the BSNL SIM cards with those from other telecom operators. Jio Phone doesn’t let you do that, do note, and has only a single SIM card slot. Those of you who are planning to purchase the Bharat-1, you could want swap in an Airtel or Reliance Jio SIM card into the phone.

Even as Micromax is positioning the device as “India Ka 4G phone”, it’s a little ironic that the launch partner BSNL doesn’t offer 4G just yet. So for the immediate future, if you want to browse the Web at 4G speeds, you would actually need a Airtel, Vodafone, Idea, or Reliance Jio SIM card to avail the facility.

“For us, this is a future acquisition strategy and BSNL has already started 4G tests and currently has a rural network that’s unmatched with any existing operator in the country. Once a feature phone user shifts to 3G and discards his outdated phone, in next few months the migration to 4G becomes easier,” a Micromax spokesperson told Gadgets 360.

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There is a 2000mAh battery in the Jio Phone rival that is a considerably larger from what feature phones typically seem to pack in, and should last you a couple of days of moderate usage on a single charge. We didn’t notice any significant battery drain on the phone even as we hammered the keypad to scan for everything we could find on the phone.

Should you purchase a Bharat-1 phone?

Well, it really depends. If you already own a smartphone, you might not want to purchase one of these Bharat-1 handsets. You will find that it takes worse images, and its display is unlikely to please your eyes. The phone is also very tiny and the keypad might ruin your experience. But that’s alright. Micromax hasn’t necessarily built the phone for you.

The Bharat-1 handset has been designed for the 500 million people in India who cannot afford a smartphone, or the data plans that go along with them to avail much of the services. The phone has been designed for the elderly, kids, and everyone in between who hasn’t had the opportunity to use a smartphone yet. And for those people, the Bharat-1 may just be a great purchase, even on BSNL’s 3G speeds.

Stay tuned to Gadgets 360 for a detailed review of the BSNL Micromax Bharat-1.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Micromax Bharat 1

Micromax Bharat 1

  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • WhatsApp and Facebook support
  • 4G and VoLTE
  • Dual SIM
  • Wi-Fi hotspot
  • Excellent battery life
  • Bad
  • Low-quality screen
  • Below average cameras
  • Micromax Bharat 1


Education & You: On the syllabus for 2018

Buses are parked at First Student school bus transportation in Hempfield on Wednesday, Jan. 3, 2018.

Updated 13 hours ago

The new year is off to a cold start, with hundreds of school delays and closings across the region. How has this impacted your first week back to school and work after the holidays? Tell us your story or send us other tips and feedback: [email protected] or 724-850-2867.


1. School districts ave tough decision when temperatures plummet—and stay there

2. Schools in Allegheny, Westmoreland turn to digital career planning

3. New York governor calls for food pantries at public colleges


First-grade teacher Debbie Walker, of Montour Elementary School, was browsing Pinterest when she came across a low-tech activity to help her students get excited about reading: Flashlight Fridays.

Every Friday, the first-graders spend a few minutes with a good book and read by flashlight. Walker says giving students the freedom to choose a comfortable spot in the room during the activity–at their desks, under a table or snuggled in a book boat–motivates them to focus.


Here are the education stories of 2017 that stuck with TribLIVE Education Team reporters. Look for updates as we follow these stories into 2018.

Have an angle you think we should explore? Tell us: [email protected] or 724-850-2867.

1. EARLY ED: Early childhood education prep key to future success

Numerous studies have shown that preschool preparation is key to future success in a student’s academic career and beyond. While some school districts—like Derry Area in Westmoreland County—are finding ways to support their youngest learners,other parts of Allegheny and Westmoreland Counties still lack access to quality preschool.

And in the City of Pittsburgh, Mayor Bill Peduto has plans for implementing universal pre-kindergarten in city schools.

2. K-12: Western Pennsylvania school districts experiment with later start times

The Centers for Disease Control has recommended later start times for schools since 2014. In the last few months, an increasing number of schools in the Greater Pittsburgh area—including those with start times as early as 7 a.m.—have started to take another look at that research.

Several districts, including Hampton and North Allegheny, are expected to move forward with reviewing policies in January.

3. K-12: Wave of threats rattle Western Pa. schools early in year

At least five districts in Westmoreland and Allegheny counties experienced or investigated rumors of violent threats targeting students or school buildings in the first seven weeks of the 2017-18 school year.

Though administrators and law enforcement do their best to keep students safe, challenges like social media can make it difficult to make a call on whether to close schools or increase security, and how to communicate concerns or threats to community members.

Meanwhile, State Sen. Don White (R-Indiana) is advocating for legislation that would allow teachers to carry concealed firearms in schools. This, he said, would give school districts more ways to keep students safe.

The bill has been sitting in the House Education Committee since June 2017.

4. K-12: Pittsburgh Public Schools to ban out-of-school suspensions before third grade

Pittsburgh Public Schools became the first school district in Pennsylvania to prohibit principals from suspending students in second grade or younger in December 2017.

Effective next September, the out-of-school suspension ban will apply only to students in preschool through second grade cited for nonviolent, “minor disciplinary infractions,” such as repeatedly showing up late, violating the school’s dress code or disrupting class.

5. K-12: The new state plan for education and changes to testing, school ratings

The Pennsylvania Department of Education released the proposed the new state plan for education in August, but it has yet to be approved by the federal Department of Education.

Long-term goals under the new plan include reducing the number of students who fail to graduate, increasing the number of students who achieve proficiency on PSSA and Keystone Exams and supporting English Language Learners in growth towards achieving English proficiency.

The state Department of Education also announced the development of the Future Ready PA Index, a new school report card that measures academic growth, school climate, graduation rates and readiness for opportunities after high school. The proposed tool would not give schools a letter grade or a numerical score.

Changes to the PSSA exam under the new plan could make the testing period shorter in 2018. While the testing overhaul received high marks from some parents and educators, others say the effect is likely to be limited.

6. HIGHER ED: Tuition-free California University program helps seniors get ahead

The 60+CAP program at California University of Pennsylvania offers free tuition to any Pennsylvania resident 60 or older, allowing some older adults to sharpen their job skills in a rapidly changing economy.

7. HIGHER ED: GI Bill a ‘cash cow’ for some Pennsylvania schools

Though the Post-9/11 GI Bill has helped some veterans at local colleges and universities continue their educations, the program has become a ‘cash cow’ for some Pennsylvania schools.

8. LOCAL: How lead in the water impacts Pittsburgh’s youngest residents

Pittsburgh’s water has a lead problem. The city’s youngest residents are especially vulnerable to the neurotoxin, which can damage the brain and lead to development, learning, hearing and speech problems.

Locating the source of the lead can be difficult. Last month, Pittsburgh Water and Sewer Authority told the Tribune-Review it will start using Allegheny County Health Department data to prioritize lead line replacements at homes with children.

But the depth of lead problems at school buildings across the Greater Pittsburgh region is still unclear.

9. LOCAL: Pittsburgh’s bid for Amazon HQ2 is submitted; now the wait

Pittsburgh is one of many cities across the countries interested in scoring the Amazon HQ2 bid, which promises to bring 50,000 jobs and $5 billion in investment to the region.

Among Pittsburgh’s biggest advantages is the city’s large number of university graduates, officials have said.

We’ll be watching to see how Pittsburgh and other cities like Detroit, which touted proximity to Carnegie Mellon University in its pitch, fare. But even if Pittsburgh doesn’t win the bid, the city’s interest in attracting tech companies is likely to have an impact in K-12 and higher education as schools strive to prepare students for jobs in STEM—science, technology, engineering and math—fields.

10. NATIONAL: Greater Pittsburgh demonstrators to lawmakers: Save DACA

Demonstrators turned out to lawmakers’ offices in Pittsburgh and D.C. following the Trump administration’s decision to end the Deferred Action for childhood Arrivals Program, known as DACA, in September.

Calls to preserve the program, which grants protection to individuals who arrived in the country as children and do not have legal status, also came from local leaders in higher education.

According to U.S. Citizen and Immigration Services, Pennsylvania is home to 5,889 DACA recipients. The program was started in 2012 under the Obama administration, but never offered participants any clear path to citizenship. Congress has yet to act on a solution.