Nokia Releases In-App Advertising Solution for Multiple Devices

The Nokia Ad Exchange (NAX) is thanks to a partnership with mobile advertising platform inneractive, which helps developers monetize their apps by allowing them to choose from more than 120 different advertising providers.

For businesses and entrepreneurs that want customers to use their apps, offering a free app can help attract consumers that might not necessarily want to purchase apps. But putting a lot of work into a project that won’t create any direct revenue can be frustrating or even unfeasible for some small businesses, and not all businesses have the resources to integrate their own advertising or monetization solutions.

So the purpose of NAX is to make monetizing apps as simple as possible. Once developers sign up for the service and choose the advertising provider that best fits with their app, all it takes is one line of code to start earning in-app advertising revenue.

The advertising solutions are compatible with most major mobile platforms, including Android and iOS. Revenue from advertising is split, with 70% going to the developer and 30% going to the ad exchange.

Nokia is not exactly at the forefront of many people’s minds when it comes to innovative features for mobile technology, but the intent behind this new ad network is to take a step in the right direction, focusing more on developers building quality mobile features.

There are other platforms available to help app developers host in-app ads, but some such as Microsoft’s in-app advertising solution for Windows phones, don’t work on a wide range of devices.

And not all apps are intended to necessarily be revenue streams. For example, many businesses that create apps just want to help create brand awareness and loyalty, or give customers easier access to products or services. In those cases, businesses might not want to clutter their apps with ads that frustrate or turn off customers.

But for those that are looking to monetize their mobile apps, NAX does offer some helpful features – not just monetization, but also analytics and discoverability tools.


ShareFile Is Big Business-Grade File Sync and Share Solution Built for Small Business

Citrix ShareFile Is Big Business-Grade File Sync and Share Solution Built or Small Business



ShareFile is an enterprise-grade file sync and share solution that is uniquely designed for specific customer workflow and collaboration environments across multiple verticals.

ShareFile, owned by Citrix Systems (NASDAQ:CTXS), is a SaaS product that allows you to choose where to securely store your files and documents, which could either be on the cloud or on the premises. ShareFile is uniquely designed for specific customer workflow and collaboration environments across multiple verticals.

Whether it’s an insurance agency with documents that need to be completed, signed and returned or an accounting firm that has large, secure email files that need to be managed, ShareFile is the all-encompassing solution for the modern workplace.

A Look at Citrix ShareFile

With ShareFile, small businesses can expect the following:

  • Security and industry-readiness: ShareFile makes it easy to share files. It is also highly secure, protecting your files and client data.
  • Industry-specific deployment and product delivery by industry experts: In order to optimize ShareFile solutions, Citrix engages with small and medium sized business teams to understand and align industry-specific workflows. ShareFile, for instance, recently integrated with Autodesk View, providing engineering end users and clients as well as architectural designers the ability to view 3D file types directly within the ShareFile web application.
  • Real-time collaboration: Using ShareFile, you can check out and check in files when finished. Your team will be able to access these files real-time. The service also integrates with tools like Fujitsu ScanSnap and Microsoft Office, making collaboration across departments and teams a breeze. The integrations also allow for seamless editing and a paperless workflow.

Getting Started

Signing up for ShareFile is pretty easy. All you need to do is to sign up with an email address and a password.

Once you are logged in, you will notice that your ShareFile has its own URL in this format:

Citrix ShareFile - URL

Creating Folders

On the top right corner of your home screen, you will find the “Create Folder” option. Select it and customize it by adding a name and a description. The description will be displayed as a note attached to your folder.

Sharing Files

To share a file, go to the top navigation bar of your account and hover over the share button. Two options will be displayed. Select Email with ShareFile and enter all recipients’ email addresses, a subject line and a message. Click send and the message will be emailed to the recipient.

Citrix ShareFile - Sharing Files

Request File from Others

ShareFile also allows you to request files from your team. To request a file, click the Request button on the top navigation bar and select “Email with ShareFile.” Enter all recipients’ email addresses, a subject line and a message. You can then choose the folder in ShareFile where you want the requested files to appear. You can also customize your security and notifications options by selecting “Edit Message Options.”

Citrix ShareFile - Request Files From Others


ShareFile offers a couple of plans, yet each is tailored for specific users.

The most appropriate plan for a business seems to be the ‘Team’ plan that goes for $60 per month or the ‘Business’ plan that costs $100 per month. Both plans, however, ask for an additional fee if you want to set up more than five employee accounts. Here’s the pricing plan:

Citrix ShareFile - Pricing


One might argue that there already are a couple of free collaboration tools (or tools with free options) in the market already. Some of these include Dropbox, Slack and Google Docs. Hence, the argument goes, there is no need to use a paid service. But before you dismiss ShareFile, you might want to look closely at what it offers.  Besides sharing and file storing, the service also provides you with remote and virtual desktop access, document signing, and other features. Most importantly, the service integrates with other platforms. It plays well with other common small business apps like Microsoft Office 365, to name just one example.

Images: Citrix


This New Routing Solution is Helping Transform Fleet Management for Small Business

Have you ever made three or four errands in a row, traveling from place-to-place, meticulously crossing the errands off your list?

If you have, chances are good you didn’t input all of your stops into a smart routing system that used advanced algorithms to determine the best order, and most efficient routes for your errands.

But if you did, just imagine how much time you could have saved, compounded over all the errands you’ve made in your lifetime.

Today, many small businesses still rely on similar methods to deliver goods and services to their customers with a fleet of vehicles; often times grouping jobs together loosely based on location, letting drivers decide, or plotting what seems to be the most efficient route on a free online mapping service.

Unfortunately, these methods can be very time-consuming and often don’t produce the best results. The good news is that there is a new technology for small businesses that can make routing easier and more efficient.


Fleetmatics' New Route Optimization Solution is Helping Transform Fleet Management for Small Business

Today’s digital economy is dominated by a small handful of technology companies, and although each company supports small businesses in some way, their primary focus isn’t to deliver new and innovative technologies that cater primarily to small businesses.

Fleetmatics, a company co-based in Dublin, Ireland and Boston, Massachusetts, has been delivering technology solutions tailored specifically for small businesses for over a decade.

They’ve helped tens of thousands of small businesses from across the globe gain increased visibility into their fleet of vehicles, drivers and jobs.

That’s why they introduced a new product called Fleetmatics Routist, an intelligent routing optimization solution that takes routing to an entirely new level.

Fleetmatics' New Route Optimization Solution is Helping Transform Fleet Management for Small Business

According to Todd Ewing, Director of Product Marketing at Fleetmatics, “Fleetmatics Routist systematically builds cost-effective, customer-friendly routes and operates by taking locations, vehicles, time windows, technician skills, and costs and capacities into consideration, among other inputs.”

Interestingly, Fleetmatics Routist also incorporates historical traffic data into its algorithm, elevating traffic and routing optimization for drivers in metropolitan areas. It can even match drivers to jobs based on their skillset and history with customers.

Ewing added, “Small business owners and operations managers tasked with planning routes say that Fleetmatics Routist saves them a lot of time, and is simple and intuitive to use. It’s as easy as selecting your drivers, the jobs that need to be completed, and hitting the optimize button.”

Once you select optimize, Fleetmatics Routist generates a timeline view where users can see the number of jobs, distance traveled, and time expectancy for the day – giving small business owners and operations managers more time to focus on other areas of their business.


Fleetmatics' New Route Optimization Solution is Helping Transform Fleet Management for Small Business

From carpenters and coffee shops to farmers and food delivery services, small business can benefit from more efficient routing.

Take Joyride Coffee, for example, a company based in New York City that provides “the world’s best coffee, tea and cold brew on tap to America’s most innovative offices and cafes.”

Joyride is one of the early adopters of Fleetmatics Routist, and found that they have experienced significant time savings since using the tool.

“We deliver in Manhattan, which is a challenge,” said Adam Belanich, President of Joyride Coffee. “Delivering to 18 miles of coverage can take up to six hours depending on traffic. And with many one-way streets plus strict rules on right turns for commercial vehicles, we needed a system that would take everything into account and determine our routes for us.”

Take a look at this video to see how Joyride Coffee is using Fleetmatics Routist to solve its biggest fleet management and routing challenges.

According to Belanich, “We’ve also seen an increase in driver safety since installing the tracking devices on our vans. Now that our drivers know they are being monitored, their behavior has improved without any interference from our managers.”


Once your routes are live, dispatchers and managers can stay current on a driver’s progress against route stops in near real-time and make adjustments as needed.

Drivers can also receive their daily routes and notifications on mobile devices, meaning there is little to no paperwork, or a need to touch base frequently about stops throughout the day.

Finally, when the day is complete, actual versus plan analysis is available to compare stops made against work orders, so managers can provide appropriate coaching around route deviations.

For more information about Routist – which is available as an add-on module to Fleetmatics’ REVEAL solution – you can visit

Copyright ©2017 Fleetmatics Development Limited. All rights reserved. Fleetmatics and the Fleetmatics logo are registered trademarks of Fleetmatics in the U.S. and other countries.

More in: Sponsored


SimpliSafe Home Security Service May Also Provide Small Business Solution

As the name implies, it is very easy to install the SimpliSafe security system and using it for your small business will save you lots of money.

Securing the place we live and work in used to be a task best left for professional, but like almost every other industry, digital technology is also democratizing security. SimpliSafe Home Security lets you install a wireless security system with all the bells and whistles, without needing an expert and paying an arm and a leg for it.

The SimpliSafe System

As the name implies, it is very easy to install the SimpliSafe system. It comes pre-programmed to work out of the box, and you won’t need to drill any holes or use wires, which saves hundreds on installation alone.

The Packages and Custom Build

You have the option of getting different business packages or you can custom build one for the perfect system. A business 5 piece package is as little as $229.96. You can get some that have as many as 13 components and you can even add more pieces to them for a total of up to 41.

If you decide to build your own, it starts with a core unit that includes the base station, wireless keypad and master keychain. From here, you can add all of the sensors, panic button, keypad, keychains, as well as the siren the company offers. This includes entry, motion, glass break, water, and freezer sensors.

SimpliSafe Security Monitoring Plans

One of the biggest drawbacks of traditional security systems is the monthly fees of the contracts that lock you in with multi-year commitments. With SimpliSafe, you get 24/7 professional alarm monitoring for less than 50 cents per day without annual contracts, and you can cancel anytime.


Once the system is installed, you will have access to your business with your smartphone no matter where you are. The base houses a SIM card for cellular connectivity, and it has a backup battery that works in the event of a power outage.

As the name implies, it is very easy to install the SimpliSafe security system and using it for your small business will save you lots of money.


The system is easy to set up, wireless, without a long term contract allowing you to cancel anytime. It has a 100 percent guarantee with paid shipping for return after 60 days. The company says that this gives customers complete control. What do you think?

Images: SimpliSafe