Key Insights on the Online Tutoring Services Market in the US| Technavio

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LONDON–(BUSINESS WIRE)–May 25, 2018– projects the to post a CAGR of more than 9% during the forecast period. The increase in tutoring support for test preparation services is a key driver, which is expected to impact market growth through 2018-2022.

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Technavio has published a new market research report on the online tutoring services market in the US from 2018-2022. (Graphic: Business Wire)

The US education system is merit-based, wherein the student population must write at least two competitive exams during their education tenure. This increased the demand for test preparation services. There is a direct relation between the changes in exam structure and the demand for test preparation courses and materials.

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In this report, Technavio highlights the growing customization of tutoring services as one of the key emerging trends to drive the online tutoring services market in the US:

Growing customization of tutoring services

Personalized training is a significant development in the online tutoring services market in the US. Vendors are increasingly trying to tailor and align courses to the needs of the students. A variety of learning tools are available for differentiated instruction. The application of analytics is helping the online tutoring service providers to design content based on the insights gained from analytics.

According to a senior analyst at Technavio for research , “The need to keep students engaged and provide them with specialized training will lead to the growth of the market. The use of analytics will enable content designers to understand learning patterns and create content to provide effectively train and mentor students. It also helps provide real-time assessment of student performance.”

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Market segmentation and analysis through 2022

This market research report segments the by end-user (higher education institutes and K-12 schools) and product (test preparation service and subject tutoring service).

The higher education institutes segment dominated the market in 2017, accounting for close to 66% of the market in 2017. The market share of this segment is expected to decrease by close to 5% over the forecast period in favor of the K-12 schools segment.

In 2017, test preparation service accounted for more than 56% of the market. The market share of this segment is expected to increase by a further 3% by 2022. The online tutoring services market in the US is growing because of the failure of the academic system to cope with the needs of the students.

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[“Source-wlns”]

T20 Mumbai League ropes in Young Creative Services as its creative partner

(Thinkstock Images)

Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.

The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.

Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”

While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.

Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”

[“Source-brandequity”]

Uber, Yandex Ride-Sharing Services Can Merge in Russia, Regulator Rules

Uber, Yandex Ride-Sharing Services Can Merge in Russia, Regulator Rules

Uber and Yandex’s ride-sharing businesses can merge in Russia, anti-monopoly regulator FAS ruled on Friday, but stipulated that the combined company not bar drivers from working for competitors.

Uber and Yandex, often referred to as the “Google of Russia”, announced plans in July to combine operations in 127 cities in Russia, Armenia, Azerbaijan, Belarus, Georgia and Kazakhstan.

San Francisco-based Uber has agreed to invest $225 million (roughly Rs. 1,454 crores) while Yandex will contribute $100 million (roughly Rs. 647 crores) into a new joint company in which Yandex will own 59.3 percent.

The two companies must allow their partners, drivers and passengers to work for or use competitors’ services and fully inform users of the legal entity providing the service, the FAS said in a statement.

Yandex said consumers would be able to use both Yandex.Taxi and Uber apps, while their driver apps will be integrated, leading to shorter passenger wait times, increased driver utilisation rates, and higher service reliability.

The companies aim to close the deal in January 2018, after the New Year holidays in Russia, Yandex said in a statement.

Moscow-listed Yandex was up 3.47 percent as of 11:23am GMT.

It said the anti-monopoly regulator in Belarus had also approved the deal while a decision by the Kazakh regulator was pending.

[“Source-gadgets.ndtv”]

PM Modi Launches Umang App to Provide Multiple Citizen-Centric Services Under One Roof

PM Modi Launches Umang App to Provide Multiple Citizen-Centric Services Under One Roof

HIGHLIGHTS

  • Umang app is available for both Android and iOS platforms
  • The app gives access to tons of e-governance services
  • There is Aadhaar-based authentication

Prime Minister Narendra Modi on Thursday launched a unified app to serve e-governance through mobile devices. Called Umang (Unified Mobile Application for New-age Governance), the app is developed by the Ministry of Electronics and Information Technology (MeitY) and National e-Governance Division (NeGD) to offer services of the central, state, local bodies, and various government agencies right on Android and iOS based mobile devices. The new offering had emerged on the sidelines of the fifth Global Conference on Cyberspace (GCCS) in New Delhi.

“Today, we launched the Umang Mobile App, which will provide over a hundred citizen-centric services. At the back-end, these services will be catered for by many different departments of the Union and State Governments. This integrated approach will add an automatic layer of ‘peer performance pressure’, in the working of these departments,” Prime Minister Modi said while addressing the audience at GCCS.

The Umang app bundles a list of Digital India services, including Aadhaar, DigiLocker, and PayGov. Additionally, the app provides citizens with all the major government services provided through app, web, SMS, and IVR channels. In terms of e-governance, citizens can use the Umang app to access their income tax filing, LPG cylinder bookings, and Provident Fund account. Parents can also use the Umang app to access CBSE results. It has multilingual support with as many as 10 Indian languages in addition to Hindi and English and includes a payment-based transaction access.

Unlike any third-party apps to access e-governance services, the Umang app supports Aadhaar and other authentication mechanisms such as your phone number and location to give you single-point ubiquitous access to all government services.

You need to register your identity to start using the Umang app. The registration process begins with an OTP (one-time password) that will be generated to your provided mobile number. You’ll also need to choose a couple of security questions and fill in their answers that will help you recover the Umang account. Once you’ve completed the registration, the app will ask you to set an MPIN that will be used alongside your mobile number to access the app.

Also, the Umang app has social media integration that allows you to connect your Facebook, Google, and Twitter accounts and enable one-touch login process.

The interface of the Umang app appears to be convenient for novices. Similarly, the app comes with features like favourites and push notification alerts to help you leverage the benefits of e-governance in the country. There is a support option available on the app to help citizens reach experts for their doubts related to the app or its listed services. However, that option didn’t connect us with one of the agents at the time of our testing.

The Umang app is compatible with devices running Android 4.4 and above and iOS 8.0 and later. Moreover, you can give a missed call on 97183-97183 to get the app download link on your number.

[“Source-gadgets.ndtv”]