Research Industry Leaders Eileen Campbell, Andrew Reid and Jennifer Reid Launch Reid Campbell Group and Announce First Two Holdings — Rival Technologies and Reach3 Insights

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CHICAGO, June 19, 2018 (GLOBE NEWSWIRE) — Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder of Vision Critical) have partnered to create Reid Campbell Group, a new holding company that serves as a launch pad for innovation in consumer insights. The newly formed group also announces the launch of their first two companies; insight technology innovator, Rival Technologies and full-service research agency, Reach3 Insights. Reid Campbell Group, Rival Technologies and Reach3 Insights are poised to lead the next wave of market research innovation for the world’s top brands.

Using conversational, mobile-first techniques that consumers use in their everyday lives, Reid Campbell Group companies are particularly focused on integrating the opinions of young and multicultural consumers whose voices often go unheard in traditional market research.

“Research and insights are so fundamental to business success, yet the function is often saddled with a stodgy reputation because we’ve been a bit slow to evolve,” states Founding Partner & Executive Chair of Reid Campbell Group Eileen Campbell. “We need to reflect the rapidly changing communication methods consumers use today to deliver meaningful business results. We are determined to do just that.”

Reid Campbell Group’s first two companies set the tone for the changes to come. Rival Technologies, led by the Founder of Vision Critical and VC Labs, Andrew Reid, is North America’s first company to use conversational chat to gather valuable insights from our ‘Mobile First’ generation. Over time, this technology offers a more personal and consistent way to connect with customers than traditional “ask and answer” questionnaires.

“The more we can mirror human conversations in our contact with customers, the more likely it is that they will provide deep and honest insights,” comments Founding Partner of Reid Campbell Group & CEO of Rival Technologies Andrew Reid.

Reach3 Insights is led by one of North America’s top consumer market researchers, former Ipsos and Vision Critical executive Matt Kleinschmit. Kleinschmit is known for designing and implementing strategic insight platforms for some of the world’s most formidable brands. Accelerated by Rival’s modern technology, Reach3 works on behalf of brands to capture ongoing insights using conversational and other immersive experiences, intelligent analytics and game-changing, storytelling deliverables.

“At the dawn of the millennium, marketing research moved online. In the 2000’s it evolved into online communities & interactive tools. We believe that we are now entering the 3rd wave of modern marketing research, characterized by agile, organic and immersive conversational insights captured at scale through the mediums used by the digital generation,” explains Reach3 Insights Founder & CEO Matt Kleinschmit.

Both Rival Technologies and Reach3 Insights launch with an impressive list of early adopter customers, including Warner Brothers and the NFL. Rival Technologies will continue to enhance their technology and platform to meet expanding client needs, with a full slate of additional enhancements in development. Reach3 Insights will continue to scale to meet the needs of global clients who are seeking more immersive and engaging insights solutions to drive business success.

About Reid Campbell Group
A unique holding company driven to reinvent the staid consumer insights industry, Reid Campbell Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of Reid Campbell Group are two companies; Rival Technologies and Reach3 Insights.

Andrew Reid serves as the CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the ‘Mobile First’ generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit: www.reidcampbellgroup.com, www.rivaltech.com or www.reach3insights.com

[“Source-globenewswire”]

Continuous Testing Insights from 2018 DevTest Research

Continuous Testing Insights

The year is far from over, but there already several interesting DevTest surveys worth your attention. These studies don’t just quantify the obvious; they actually report some unexpected findings regarding how far and how fast we’re advancing, and offer some very specific advice on what’s needed to improve.

We strongly recommend that you spend some time reading all three of these surveys in their entirety. However, in case you’re short on time (or impatient … or both), we wanted to highlight the findings that are most pertinent for readers practicing or researching Continuous Testing.

 

Sauce Labs – Testing Trends for 2018: A Survey of Development and Testing Professionals

 

[Read the complete report]

 

2018 marks the fourth annual “Testing Trends” report, which is based on a global survey of more than 1,000 technology professionals responsible for developing and testing web and mobile applications.

 

Key findings in terms of testing include:

 

  • 87 percent report that management supports test automation initiatives.
  • 45 percent expect to increase spending on test automation in 2018 (55 percent at large companies).
  • The number of respondents with high levels of test automation dropped to 28 percent in 2018 from 32 percent in 2017 .
  • The release cadence is actually slowing, with hourly deployments dropping to 5 percent from 14 percent and daily deployments dropping to 27 percent from 34 percent.

 

In other words, everyone recognizes the value of test automation and most companies are willing to invest in it. However, test automation rates are actually decreasing, while Agile and DevOps adoption are steadily increasing. In the 2017 report, test automation rates increased slightly, and delivery speed also increased slightly. The 2018 reported a similar correlation: Test automation rates decreased, and the release cadence slowed down.

 

GitLab – 2018 Global Developer Report

 

[Read the complete report]

 

This expansive survey polled 5,296 software professionals from around the world. The majority of respondents were software developers or engineers who worked for small- to medium-sized businesses (SMB) in the hardware, services and SaaS industries.

 

Testing wasn’t a common topic in this development-focused research, but it did earn a prominent spot in the report. Testing was the No. 1 response to the question, “Where in the development process do you encounter the most delays?” A dubious honor—but not a surprising one. Last year’s DevOps Review polled an entirely different audience and came up with the exact same finding.

 

VersionOne – 12th Annual State of Agile Report

 

[Read the complete report]

 

The 12th edition of the world’s longest-running Agile study found that while 97 percent of the 1,492 respondents’ organizations are practicing Agile, 84 percent report that their Agile adoption is not yet mature.

 

Respondents feel strongly that two testing-related items would help them increase process maturity across both Agile and DevOps:

 

  • 83 percent want end-to-end traceability from business initiative through development, test and deployment.
  • 82 percent want better identification and measurement of risk prior to deployment.

 

Respondents also reported a relatively high level of adoption of development testing and “shift left” testing techniques. Adoption levels were reported at:

 

  • Unit testing – 75 percent.
  • Coding standards – 64 percent.
  • Pair programming – 36 percent.
  • TDD – 35 percent.
  • BDD – 17 percent.

 

Testers might also be interested in the survey’s feedback on Agile management tools. Usage rates were reported at:

 

  • Atlassian Jira – 58 percent.
  • VersionOne – 20 percent.
  • Microsoft TFS – 21 percent.
  • HP (now Micro Focus) Quality Center / ALM – 14 percent.

 

The most highly recommended tools were VersionOne, Jira and CA Agile Central. HP Agile Manager, Hansoft and HP Quality Center /ALM were the least likely to be recommended.

[“Source-devops”]

Forbes Career Opportunity: Research Analyst, Insights

F orbes Insights is currently seeking a Senior Research Analyst to assist in interpreting data, formulating reports and other day-to-day tasks focused on executive thought leadership and research programs.

The Senior Research Analyst will have the opportunity to work across all phases of the research process, from quantitative and qualitative research design, fieldwork, and analysis and publication. This role offers a lot of opportunity for hands-on work, innovative thinking and autonomy, as well as the experience of working together on growing team.

Job responsibilities include:

  • Supporting research design efforts and survey authoring
  • Survey programming and analysis of survey data
  • Monitoring data acquisition and producing field reports
  • Preparing data reports from survey platform
  • Building presentations based on survey results
  • Fact-checking research and reports
  • Conducting additional data analyses using traditional and advanced methods

 

Requirements/Preferences:

  • Strong analytic and critical thinking skills
  • 2-3+ years relevant research experience
  • Ability to work under tight deadlines and manage multiple projects at once
  • Some survey programming experience (i.e. Qualtrics, Confirmit)
  • Data visualization experience (i.e. Tableau)
  • Expertise with Excel, PowerPoint, and Word
  • Bachelor’s degree preferred

 

To apply, click here.

To view all opportunities, click here.

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia, as well as Forbes.com. The Forbes brand today reaches more than 98 million people worldwide with its business message each month through its magazines and 38 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.

[“Source-forbes”]

Forbes Career Opportunity: Research Analyst, Insights

F orbes Insights is currently seeking a Senior Research Analyst to assist in interpreting data, formulating reports and other day-to-day tasks focused on executive thought leadership and research programs.

The Senior Research Analyst will have the opportunity to work across all phases of the research process, from quantitative and qualitative research design, fieldwork, and analysis and publication. This role offers a lot of opportunity for hands-on work, innovative thinking and autonomy, as well as the experience of working together on growing team.

Job responsibilities include:

  • Supporting research design efforts and survey authoring
  • Survey programming and analysis of survey data
  • Monitoring data acquisition and producing field reports
  • Preparing data reports from survey platform
  • Building presentations based on survey results
  • Fact-checking research and reports
  • Conducting additional data analyses using traditional and advanced methods

 

Requirements/Preferences:

  • Strong analytic and critical thinking skills
  • 2-3+ years relevant research experience
  • Ability to work under tight deadlines and manage multiple projects at once
  • Some survey programming experience (i.e. Qualtrics, Confirmit)
  • Data visualization experience (i.e. Tableau)
  • Expertise with Excel, PowerPoint, and Word
  • Bachelor’s degree preferred

To apply, click here.

To view all opportunities, click here.

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia, as well as Forbes.com. The Forbes brand today reaches more than 98 million people worldwide with its business message each month through its magazines and 38 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.

Source:-forbes