Aadhaar not mandatory for any national entrance exam, for now

The Supreme Court has directed the CBSE to upload the information regarding Aadhaar number on their website. Photo: HT

The Supreme Court has directed the CBSE to upload the information regarding Aadhaar number on their website. Photo: HT

New Delhi: The Supreme Court on Wednesday said unique identification number Aadhaar cannot be made mandatory for any national entrance examination for now.

The interim order was passed by a bench headed by Chief Justice Dipak Misra in a challenge to making the 12-digit number mandatory for National Eligibility cum Entrance Test (NEET) 2018 for admission to medical courses.

The court said other forms of identification such as voter ID, passport or ration card can be used to register for or appear in the coming NEET. The last date to submit applications for NEET conducted by the Central Board of Secondary Education (CBSE) is 9 March.

This means even a candidate who has Aadhaar is not required to produce it for appearing in national entrance tests like NEET.

Apart from sparing NEET candidates from mandatorily furnishing Aadhaar, the interim order also prohibits CBSE, Indian Institutes of Technology (IITs) and the University Grants Commission (UGC) from making the unique number mandatory for examinations like Joint Entrance Exam (JEE-Main) and National Eligibility Test (NET) and the Common Admission Test held by Indian Institutes of Management (IIMs).

The court also directed the centre to inform CBSE to follow the order and upload it on its website so that students are better informed. Currently, CBSE is the test delivery partner for most national entrance tests, including JEE-Main, NEET, UGC-NET and Central Teacher Eligibility Test.

Earlier this year, CBSE had issued notifications making Aadhaar must for appearing in several national entrance tests.

“The use of Aadhaar for applicants of UGC-NET(July) 2018 will result in accuracy of applicants’ details. This will also help ascertain identities of applicants at the examination centres in a convenient and hassle-free manner,” CBSE had said in one of its notifications dated 23 February, justifying the use of Aadhaar.

However, attorney general K.K. Venugopal told the court that the Unique Identification Authority of India (UIDAI) has not authorized CBSE to make Aadhaar mandatory for students to enrol for NEET.

A Constitution bench comprising Chief Justice Misra and justices D.Y. Chandrachud, A.K. Sikri, A.M. Khanwilkar and Ashok Bhushan is hearing the case against the Constitutional validity of Aadhaar.

The order was passed on an appeal by one Abidali Yusufbhai Patel, who had specifically challenged Aadhaar being made must for filling up NEET enrolment forms. The matter was mentioned in the morning and was taken up for hearing in the afternoon, along with the main challenge to Aadhaar that is being heard by the Constitution bench.

Patel had challenged a 27 February order passed by the Gujarat high court, which refused to grant interim relief to students seeking exemption from submitting Aadhaar while appearing for JEE(Main), 2018 (JEE) and NEET.

During the course of arguments, a challenge to Aadhaar being passed as a money bill was raised by lawyer and former finance minister P. Chidambaram, who carved out the distinction between a money and financial bill. Chidambaram is one of the lawyers representing the petitioners.

“A money bill cannot be introduced in Rajya Sabha. In this case, Rajya Sabha becomes only a recommending house. They have no legislative power but only recommendative power,” Chidambaram told the court.

A batch of petitions have been tagged by the Supreme Court to be heard by the Constitution bench. They challenge several aspects of Aadhaar, the 12-digit unique identity number that has become a bedrock of government welfare programmes, the tax administration network and online financial transactions, and the use/sharing of personal data collected by the UIDAI.

There are more than 1.2 billion Aadhaar holders in the country.


Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Image result for New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and Walmart.com

SAN FRANCISCOMarch 21, 2018 /PRNewswire/ — Jumpshot, the only company that unlocks walled-garden data, today announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution, called “Insights,” allows marketers to map purchasing behavior online identifying their path to buy even within walled gardens.

Some examples of how this product is applied:

  • While overall purchases for Nintendo products were down across all online retailers in February by about 20 percent year-over-year, Target.com saw an 80 percent year-over-year growth for these products.
  • Though Amazon saw a 30 percent growth in pet supply purchases year-over-year, purchases on Chewy.com more than doubled from the year prior.

“Consumers make over 50 percent of their online retail purchases on sites like Amazon and Walmart.com, and that number is continuing to grow,” said Deren Baker, CEO of Jumpshot. “Our clients have increasingly used Jumpshot to better understand their target customers’ purchasing behavior, wherever they go online, and now we’re taking that a step further – allowing brands to also get insights into how their competitor’s products are purchased.”

Jumpshot’s Insights solution enables marketers to:

  • Benchmark your brand against competitors. Understand how and where you’re losing out in the purchase cycle to the competition. Compare your performance to competitors — by domain, brand or category — at every step of the funnel on any site to pinpoint strengths and weaknesses. This includes referral sources, keyword search and upstream analytics.
  • Improve your brand conversion funnels everywhere. Analyze each step of the path to purchase across retail, travel, and other types of websites. From visit to conversion, see where users drop off, where they get stuck, and how long they take to convert on all leading marketplaces.
  • Understand cross-visitation behaviors. With insight into consumer purchasing behaviors throughout the entire web, marketers can understand where and why their customers are buying if not on their own site. Pulling back and looking at cross-site visitations by category can reveal an even broader picture that offers meaningful insights across an entire vertical.

About Jumpshot:
Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, global panel of 100 million devices tracks five billion actions a day to deliver insights into online behavior from every consumer action. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others. Learn more about Jumpshot at www.jumpshot.com.


Apple Now Allows Developers to Add Up to 10 Screenshots on App Store

Apple Now Allows Developers to Add Up to 10 Screenshots on App Store


  • Developers on the App Store can now add up to 10 screenshots
  • Previously, up to five screenshots per device form factor were allowed
  • The new change doesn’t affect apps listed in the Mac App Store

Apple has now allowed app developers to add as many as up to 10 screenshots per device form factor for their apps listings on the App Store. The new change has increased the maximum number of screenshots that can be added to app listings on the App Store from the previous limit of five screenshots per device. The change is applicable to the App Store for iPhone, iPad, Apple Watch, and Apple TV, and it doesn’t affect the number of screenshots displayed in search results. This means search results will still include three portrait screenshots or one horizontal screenshot.

“You can now display up to 10 screenshots on your product page on the App Store for iPhone, iPad, Apple Watch, and Apple TV, to show customers more of your app’s experience,” reads the announcement on the Apple Developer site. The latest development is mainly aimed at helping developers attract new users by showing different features of their apps.

As reported by 9to5Mac, developers can submit up to 10 screenshots for each device form factor their apps support, across all iOS devices as well as 1080p and 4K Apple TV resolutions and Apple Watch form factors. To give more visual cues about their apps in addition to static screenshots, developers have also been provided with the ability to add three video previews.

Notably, Apple hasn’t yet applied the new changes for apps available on the Mac App Store. This means that the apps listed on the Mac App Store will continue to come with up to five screenshots.


Google Flights Expands ‘Tips’ to Offer Cheaper Hotel Bookings, Google Trips Now Shows Discounts

Google Flights Expands 'Tips' to Offer Cheaper Hotel Bookings, Google Trips Now Shows Discounts


  • Tips on Google Flights will now suggest cost-effective hotel bookings
  • Google Flights was previously providing tips on flight bookings
  • Google Trips app offers access to deals through ‘Discounts’ feature

Making the experience better during this travel season, Google Flights has received a new update that expands the coverage of its Tips with enhanced machine learning efforts to make hotel bookings cost-effective. Google Trips, on the other hand, now comes with a Discounts feature.

Back in August, Google Flights was upgraded with Tips feature, which offered recommendations to save air travel costs. The feature was originally limited to flight bookings. But now, Google has used machine learning to provide you with tips even when you pick a hotel for your stay. You will receive tips above the results of your hotel bookings when room rates are higher than usual, or if the area is busier than usual due to a holiday or in case of any occupational instance such as a music concert or a business conference. All this will eventually help you avoid the busy dates and get the hotels at an affordable charge.

In addition to tips about the change in prices, you can opt for Hotel Price Tracking on your smartphone to get email price alerts about price drops on your choices of hotels. This new feature will also be available on the desktop version of Google Flights site in 2018.

Alongside the updated Google Flights, Google has brought a new version of the Google Trips app with the Discount feature. The new addition will give you instant access to deals on tickets and tours related to top attractions and activities. “Book and save on a tour of the Mayan ruins near Cancun, or get priority access to the top of the Eiffel Tower in Paris. No matter where you’re headed (and if you need ideas, read on), Trips makes it easy to browse and access fun stuff to do on your vacation without breaking the bank,” Google VP of Travel Products Richard Holden said in a blog post.

Deals through the Discount feature on Google Trips will surface for various top attractions, activities, and tours around your location in the coming days.