Digitas names regional creative leaders

Matt Cullen & Gary Tranter

In case you missed it, Digitas reverted to its original name this week, keeping the unicorn but dropping the LBi after 5 years.

Kingsley Taylor, formerly MD of Organic San Francisco, also assumed the same role at the network’s Bay Area office.

Now the shop has promoted Mike Frease to EVP, ECD in Chicago, where he had been SVP, GCD. At the same time, Morgan Carroll’s role has evolved from managing director, ECD to MD and executive creative chair.

The two will lead the creative team in Chicago moving forward.

“Mike has partnered with our clients to create iconic and award-winning campaigns. The results have been extraordinary—our Gold Lions, Pencils, Effies, and Grands Prix are proof of that,” said Carroll, who got promoted in summer of 2016. “More importantly, the work has embodied our commitment to combine creativity, technology, and data in ways that no other agency can.”

Frease had formerly led the agency’s work for Whirlpool, including the Maytag, KitchenAid and Jenn-Air brands. He joined the agency in 2014 after holding top roles at other Chicago shops including Leo Burnett, JWT and FCB.

The client’s “Care Counts” campaign won 38 medals at Cannes last year, and it also scored Adweek’s top honors for creative innovation.


AkzoNobel names creative partner for professional paints business


AkzoNobel has appointed MullenLowe Group as the new creative agency partner for its paints global marketing organisation.  Effective immediately, the new partnership aims to deliver on the growth objectives and business opportunities of AkzoNobel’s professional paints activities.

It follows last year’s appointment of MullenLowe Group as the global creative partner for AkzoNobel consumer paints.

“AkzoNobel has been providing painters with the highest quality paints for more than 200 years,” said David Menko, CMO of the company’s paints business.

“We have a clear requirement for a strong creative partner in order to leverage our global presence and further build our professional brands. We feel MullenLowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people’s lives more liveable and inspiring with our products, services and tools,” Menko said.

Nuno Pena, global marketing director for AkzoNobel’s professional and pre-deco activities, added: “We are thrilled with the appointment of MullenLowe Group as our global agency partner for the paints business. The agency is a great partner for our consumer colleagues and we have already achieved some outstanding results on those brands. I am looking forward to their team bringing to bear their experience with our organisation, and their creativity to drive business success for our professional brands – such as Sikkens and Dulux Trade – and for audiences around the world.”

Jose Miguel Sokoloff, global president of the MullenLowe group creative council, said: “We are very proud of our relationship with AkzoNobel and the work that we have produced for the consumer paints organization. We’re excited to put the power of our challenger thinking and creativity to drive an unfair share of attention for the professional side of the business.”


LG names G6 display “Full Vision”

We already told you about the unusual 5.7” QHD+ display LG Display started producing for the LG G6. It has 2,880 x 1,440 resolution and 18:9 ratio, something we haven’t seen yet in a smartphone.

Now this display has an official name and it is “Full Vision”, quite good name actually for a front panel “filled” with screen.

A company teaser from earlier this year already hinted about a bigger display in the same body. In the same time renders are showing an almost bezel-less screen that will probably make LG G6’s visual experience even better.

LG Electronics is trying its best to have proper flagship since LG G5 was the reason the Mobile division of the Korean company announced poor performance in 2016.

The LG G6 will be launched in the beginning of March in South Korea and on April 6 in USA.



Local education partnership names new executive director


Pam Gould



By Amelia Harper
Staff Writer

Friday, December 30, 2016

After a year without a director, the Strategic Twin Counties Education Partnership has a new executive director.

Pam Gould recently accepted the post with the organization, commonly known as STEP.  Gould said that STEP, which began in 2012, operates as a collaboration of Twin Counties educational institutions, businesses, industries and community leaders who come together with one goal in mind: to improve the economic competitiveness of the region by increasing educational opportunities that lead to real-world jobs in the Twin Counties.

“Not everyone needs a four-year college degree,” Gould said. “There are great jobs in this area, especially in the field of advanced manufacturing. People just need to know how to prepare for them.”

Gould said she feels that this position is the perfect fit for her unique skill set. She earned a master’s degree in education from East Carolina University and has worked in the field of education for 30 years. Most of those years were spent working in Nash-Rocky Mount Public Schools, Edgecombe County Public Schools, Edgecombe Community College and Nash Community College.

“As STEP director, I am working with the business community as well as the two school superintendents and the two college presidents. All of these people are great to work with and are fully behind our goals. I feel that all of these groups have been at the same place at the same time but rarely sit at the same table to seek solutions. This is what we are trying to do.”

Gould recently retired as the director of college and career readiness at Nash Community College before assuming the position of executive director of STEP. However, she said her years serving in various positions directed at preparing students for jobs will pay dividends to the community as she steps into this new role.

“I feel that I have worked my whole life preparing for this opportunity,” Gould said.

Gould said the board of directors of STEP will be holding a retreat in January to plan for the future of the program.

“We are really trying to focus our goals and avoid duplicating the efforts of other programs that are already in place,” Gould said.

Gould sees connecting with students and their parents as a big part of her mission.

“What I see is a big disconnect. Middle school students should be choosing elective courses that connect with high school electives on a pathway that leads to great jobs,” she said. “However, a lot of times, students choose courses that seem easiest or the most fun and don’t see the end result. Parents often step back and let middle and high school students make their own decisions about courses, when this is really the time they need guidance about what pathway to choose. These are not “fluff” electives. Students can really make a wise investment in the end if they choose wisely.”

Gould said she welcomes the chance to serve the Twin Counties in her new role.

“I am honored and excited to have this opportunity with STEP,” she said. “I look forward to working collaboratively to address barriers to educational success and showcase the positives happening everyday in our schools and community.”