InsideTracker integrates DNA insights with GoalGetter

InsideTracker integrates DNA insights with GoalGetter

Personalized nutrition specialist InsideTracker is expanding its analytical offerings with the launch GoalGetter, a DNA-based personalized nutrition and wellness product in the store.

The InsideTracker​ testing and analytics kits service was launched by Cambridge, MA-based Segterra  in 2013. While healthcare professionals use blood tests to assess if you have normal or abnormal values, InsideTracker is interested in optimal levels. The platform’s personalized nutrition support is based on blood tests of 41 select biomarkers.

GoalGetter is InsideTracker’s first product to integrate DNA-powered insights, and is a natural continuation of the company’s science-based blood analytics platform, founder and CSO, Gil Blander, PhD, told NutraIngredients-USA.

By integrating self-reported physiological information about personal behaviors and preferences, GoalGetter is able to provide the best science-based recommendations about nutrition, supplementation and lifestyle, said Dr Blander.

“DNA is an additional input that allows us to be more granular” ​he said. “We feel there is enough evidence to begin to educate consumers on the impact their lifestyle can genuinely have on their health and that DNA data is a valuable component of that story. 

“The mission of InsideTracker is to help people live longer, healthier lives, and the combination of blood, genetic and physiological data that can drive decision making around lifestyle is the right approach. We want to identify and supply consumers with the best actionable recommendations based on the best available science.”

How it works

GoalGetter, which has been almost two years in the making, uses DNA to tell consumers which goal best fits their genes. Helix sequences DNA from a saliva sample, and then InsideTracker analyzes 261 of genetic markers and compares them to a personal Exome+  data generated in the Helix CAP and CLIA-accredited laboratory, in order to determine genetic potential for single genetic traits (like lactose intolerance) as well as broad groups of traits (like athletic power and endurance).

Similar to InsideTracker’s blood-based products, individuals have the ability to set new goals, create reminders, and download recipes and other tips.

The goals

Consumers can set goals, including weight (based on analysis of genes that influence glucose, cholesterol, response to carbohydrates, inflammation, and saturated fat metabolism); performance (based on analysis of genes that influence athletic endurance and strength, injury risk, testosterone, B12, oxygen transport, and red blood cells); sleep (based on analysis of genes that influence caffeine response, bedtime, magnesium, and glucose); and healthy aging (based on analysis of genes that influence vitamin B12, vitamin D, calcium, liver enzymes, inflammation, glucose, blood pressure, and white blood cells).

GoalGetter also provides data on an individual’s genetic potential for food sensitivities, which may influence dietary choices and the personalized recommendations. The platform analyzes caffeine, gluten, and lactose, as well as predisposition to peanut allergy.

The science

Dr Blander spent five years at MIT after 10 years at the Weizmann Institute and has done extensive research into biological markers in the blood. The company’s scientific advisory board​ reads like a who’s who of the best researchers of nutrition and aging in the US, including Prof David Sinclair from Harvard Medical School, Prof Jeff Blumberg from Tufts University, Prof Lenny Guarente from MIT, and Prof Roger Fielding from Tufts University.

Commenting on GoalGetter, Dr. Sinclair, Professor of Genetics at Harvard Medical School, said: “The time has come for DNA to improve the lives of millions of people. We are proud to be a leader in bringing to the customer next-gen advances in personalized nutrition, wellness, and performance.” 

The company stressed that while DNA can’t tell you everything about one’s past, present, and future, it can reveal the potential for certain traits and adds yet another layer of scientific insight to the overall picture of an individual’s body.


Truecaller for Android Integrates Truedialer Features in Latest Update

Truecaller for Android Integrates Truedialer Features in Latest Update

The popular caller ID and spam blocking app Truecaller has received an update to version 6.60 on Android. The latest app version brings in several Truedialer features, including ‘smart call history’, availability status, and a built-in dialler.

Truecaller v6.60’s smart call history feature replaces unknown numbers with real names and faces in the call history inside the app. It is for those phone numbers that are not saved in the device’s contact list. This would let users skip the process to save contacts on the handset’s phonebook.

The app update also includes availability status feature, first introduced to the Truedailer app in September last year. The feature shows if the user’s friends or contacts are free to talk before the caller plans to call them. The availability status is set to green if a person is free to take calls; otherwise it is switched to Red if the user in on a call at the moment.

The third inclusion on the Truecaller v6.60 is the built-in dialler. The feature would now let users make calls directly from within the Truecaller app. This would save the time taken to switch back to the handset’s stock dialler to make a call. The latest app version is available to download from Google Play.

It’s evident with the integration that the company is looking to do away with the Truedialer app, which itexplains on its blog, “In 2014, we launched Truedialer to bring similar improvements to the dialer, which had not evolved since the introduction of the smartphone. Truecaller is now bringing many of the great features from Truedialer and integrating them into Truecaller, giving you full control your entire calling experience with just one app… Existing Truedialer users will be gradually upgraded to the new Truecaller experience.”

In an emailed statement, Alan Mamedi, Truecaller Co-Founder and CEO, said, “Now, you can completely replace your existing dialer and only use Truecaller for all your calls. We are also very pleased to see our OEM partners being so supportive of our mission.”

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Tags: Android, Apps, India, Truecaller, Truecaller App, Truecaller App Update, Truecaller Update, Truedialer

Google Maps Integrates Ola and Other Ride Services

Google Maps Integrates Ola and Other Ride Services

Alphabet’s Google on Tuesday announced a Google Maps update that would let you view more cab/ ride services and compare their fares, all inside a new dedicated ride services/ ride sharing tab. While the app until date had only Uber integration for users, it will now be showing cabs from other rival companies as well. This Google Maps update will be rolling out on Android in next few days and will soon reach iOS as well, and the new tab will show when searching for directions from one point to another.

Google says that the updated Maps app would start showing users a fourth tab – ride sharing, besides the existing tabs – driving a car, taking public transportation, and walking/bicycling options when travelling from one place to another. The new ride-sharing tab would let you easily compare the fares taken by different cab services between places without having to open multiple apps.

The Google Maps app update will be showing new cab providers across five countries – 99Taxis in Brazil,Ola Cabs in India, Hailo in the UK and Spain, mytaxi in Germany and Spain, and Gett in the UK.

However, it is worth mentioning that to view the fare comparison in the dedicated ride-sharing tab in Google Maps, users would still need the app of the cab service (for instance Ola app) installed on the devices. Tapping at one of the options in the tab would directly open the app (Ola, Uber, 99Taxis, and others).

“When it makes sense, we’ll also show ride service availability when viewing the map in walking and transit directions, and multiple ride services options for each provider-where they exist,” said Holger Flier, Software Engineer, on the company blog post. This means that if you are using Uber, the dedicated tab will now show you it multiple ride service options if available – such as UberX, UberXL, and UberBLACK.

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Tags: Android, App Update, Apple, Google, Google Maps, Google Maps App, Google Maps App Update,Google Maps Update, Maps, Maps Update, Mobiles, Update