Tomorrow Creative Lab Wins Creative Duties Of Ashiana Housing Ltd.

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”


Housing Co-Founder Advitiya Sharma Quits: Report

Housing Co-Founder Advitiya Sharma Quits: Report

Advitiya Sharma, co-founder and former board member at property listings platform, has quit the company to start a new venture. The development was reported on Wednesday, as an internal email marked to CEO Jason Kothari and employees.

“It is with great attachment that I choose to detach, and walk a different path,” writes Sharma in the letter that was circulated online.

In the mail he expresses his regrets on the layoffs in November 2015, calling the experience excruciating. “We had to shut down few departments, and rethink our vision. It meant letting go of many people we had worked with, been friends with. People who believed in our vision as much as we did. […]They will always have the life-long gratitude of a grateful entrepreneur,” he said.

Sharma’s departure comes eight months after the controversial exit of another of’s co-founders, Rahul Yadav, who has gone on to found Intelligent Interfaces – an e-governance startup. had last secured an additional Rs. 100 crores in funding from its lead investor, Japan’s SoftBank Corp in January 2016. Prior to that, had raised $90 million (roughly Rs. 604 crores) in November 2014, when SoftBank had acquired a 30 percent stake in the company.

“It feels like we reached the semi-finals and lost this time,” Sharma is quoted as saying. Another news report states that Sharma will take a vow of silence and practice vipassana for ten days.

“Advitiya has played an invaluable role in the birth of Housing. It’s always hard to say bye to a friend and colleague, but we’re excited about what he will create next. The Company is successfully executing its plan to become the most trusted, transparent and efficient place for buying and selling homes in the country, and Advitiya can be rest assured that Housing is in good hands,” said Jason Kothari, CEO, in an emailed statement. Six other co-founders now remain with the company.

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Tags: Advitiya Sharma, Apps,, India, Internet, Real Estate, SoftBank, Startups

India Funding Roundup: Silvan, SnapBizz, ShabdaNagari, LocalCircles, Little, Housing, Fisdom, Just Buy Live, Easypolicy

India Funding Roundup: Silvan, SnapBizz, ShabdaNagari, LocalCircles, Little, Housing, Fisdom, Just Buy Live, Easypolicy

The week following the Startup India event has seen the largest investments going to startups specialised in online insurance, B2B distribution, and e-commerce enablement solutions.

Silvan Innovation Labs, a Bengaluru-based company providing home security and automation products, has reportedly raised Rs 3.5 crores from Chennai Angels. The company will focus on offering its services directly to home owners.

Bengaluru-based e-commerce marketing enabler SnapBizz has reportedly bagged around Rs. 48 crores in a fresh round of funding led by Jungle Ventures, Taurus Value Creation, Konly Venture and Blume Ventures. Founded in 2013 by Prem Kumar and Yashwanth Prakash, the startup provides hardware and software solutions for retail stores to set up a Web store, manage stock, and engage customers.

Kanpur-based ShabdaNagari, a Hindi social networking platform has reportedly raised Rs. 1.2 crores in an angel funding round from Kanpur Angels and others. Founded in late 2015 by Amitesh Mishra and Nikhil Tiwari, the startup plans to expand the genres covered on the site and upgrade the user experience.

Citizen engagement platform LocalCircles announced that it has raised an undisclosed sum of funding from Dalmia Group Managing Director Puneet Dalmia, who has become an investor in the company. The funds will be used to enable communities for many more causes and making the existing existing communities available to many more citizens, the company said in an emailed statement.

App-based deals marketplace Little has reportedly raised an undisclosed amount of funding from Singapore-based sovereign wealth fund GIC. Little had raised $50 million in July 2015 from Paytm, SAIF Partners, and Tiger Global, and acquired curated deals portal Trideal in October 2015.
Realty portal has raised an additional Rs. 100 crores in funding from Japan-based SoftBank. said that it it has 1.7 million verified listings to date received 85 million visits in 2015.

Personal finance app Fisdom has reportedly raised Rs 3.4 crores from a group of angel investors including Taxiforsure co-founders Raghunandan G and Aprameya Radhakrishna, and Commonfloor founder Sumit Jain. The startup will use the funding to build new products and increase the size of its team.

Just Buy Live
Mumbai-based B2B distribution platform Just Buy Live has reportedly secured roughly Rs. 100 crores in its Series A round from Mumbai-based investment firm Alpha Capital Advisors. JustBuy offers apps for Android and iOS to businesses that have a verified and valid business proof.

Noida headquartered Easypolicy, an online platform for comparison and sales of insurance hasreportedly raised Rs. 15 crores in a fresh round of funding, led by Unilazer Ventures. The funds will reportedly be used to build its technology platform, enhance its product portfolio, and strengthen its marketing team.