L&K Saatchi & Saatchi to handle Casio’s creative mandate

L&K Saatchi & Saatchi to handle Casio's creative mandate

Casio India has announced the appointment of L&K Saatchi & Saatchi as its creative agency for the watches portfolio. The account was won post a multi-agency pitch.
L&K Saatchi & Saatchi’s Mumbai office will handle the account.
Kulbushan Seth, vice president, Casio India, said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”
[“source=campaignindia”]

Mullen Lintas to handle Quikr’s creative duties

Mullen Lintas to handle Quikr’s creative duties

Quikr has appointed Mullen LintasBengaluru as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas has now been mandated to handle all the verticals.

This win marks as another major triumph for Mullen Lintas that has been on an upward growth swing over the past few months. Only recently, the agency had won the creative mandate for Too Yumm!, the new food brand from RP-SG group company Guiltfree Industries, plus the creative mandates for Motlial Oswal, a leading equity funds player in India and Tata Cliq, the ecommerce retail store from the Tata Group.

Commenting on the win, Ameer Jaleel, Chairman and Chief Creative Officer – Mullen Lintas, said, “What’s different about Quikr is their approach to the entire category. It’s not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations.”

Commenting on the appointment of the agency, Vineet Sehgal, CMO, Quikr, said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought.”

Adding his views, Virat Tandon, CEO, Mullen Lintas, commented, “We are very excited to welcome Quikr to Mullen Lintas. Quikr is revolutionising the online transactions space across various product categories. We were very impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”

[“Source-exchange4media”]

How to Handle Bad Online Reviews for Your Small Business

bad online review

A good reputation is vital to the success of a small business. Today, with so many customers researching businesses online before they decide where to buy, a bad online review on sites like Yelp, TripAdvisor, Foursquare, Google Places, and even your own social media pages can do some serious damage to your reputation. In some cases, these bad online reviews can end up on the first page of results when people search for your business.

How should you respond if your reputation comes under fire and you receive a bad online review?

The tips below will help you perform damage control the right way, and even turn negative experiences into a positive influence for your small business. But first, let’s take a look at what you should not do because there are steps you can take in response to a bad online review that will only make things worse.

What Not To Do When You Receive a Bad Online Review

Deny the Problem Exists

When a customer has a complaint, insisting that they’re wrong in a public forum is a big mistake. Even if you’re convinced that the problem was on their end, you should acknowledge the issue.

Argue with the Reviewer

It’s only natural to feel hurt or angry when someone posts negative criticism about your business. But responding in anger could cripple your reputation permanently because information stays on the Internet forever. In other words, never do this.

Game the System

Some business owners, faced with multiple negative reviews, have paid people to write positive reviews and counter the impact. This is not only a bad idea, but also comes with the very likely possibility that you’ll get caught. Some consumer review sites, like Yelp, have systems in place to warn readers of suspected paid reviews.

Do Nothing

While a few negative comments are obviously the work of people who just like to say nasty things, for the most part, ignoring bad reviews in the hopes they’ll go away is a poor strategy. It sends a message that your business doesn’t care when people have negative experiences.

What To Do When You Receive a Bad Online Review

In order to take action against negative online reviews, you have to be aware of any that exist.

It’s important to monitor your social media pages and respond to concerns there. But you should also check out major consumer review sites like Yelp to see what people are saying about your small business. The simplest way to do this is to set up a Google Alert for your business name. You can also use a free tracking tool like Social Mention to keep up with online reviews.

If you find any less-than-stellar reviews:

Take an Objective Look

If the review or comment is obviously not serious, or if the poster is using anger and abusive language, your best option is probably to ignore it. If possible, have it removed. Most consumer review sites offer a way to flag or report reviews that violate their terms of service.

Respond with Tact

 When addressing a negative review, keep it professional. Passive-aggressive or sarcastic comments will only fuel the flames. You can choose to respond privately (useful when you disagree with a reviewer’s take on a situation) or publicly, which helps to demonstrate to other readers that you’re addressing the problem.

Apologize and Ask for Input

Most often, the best response to an upset customer is to say you’re sorry without qualifying the apology to redirect the blame toward the reviewer’s feelings. Admit that a mistake was made, and ask what you can do to resolve the situation.

Most importantly, keep it consistent. When you actively respond to negative online feedback about your small business, other potential customers can see that you’re engaged and that you care about your customers.

With a consistent response policy, you can turn a bad online review into a positive outlook for your business.

Dislike Photo via Shutterstock

[“source-smallbiztrends”]

How to Handle Bad Online Reviews for Your Small Business

bad online review

A good reputation is vital to the success of a small business. Today, with so many customers researching businesses online before they decide where to buy, a bad online review on sites like Yelp, TripAdvisor,Foursquare, Google Places, and even your own social media pages can do some serious damage to your reputation. In some cases, these bad online reviews can end up on the first page of results when people search for your business.

How should you respond if your reputation comes under fire and you receive a bad online review?

The tips below will help you perform damage control the right way, and even turn negative experiences into a positive influence for your small business. But first, let’s take a look at what you should not do because there are steps you can take in response to a bad online review that will only make things worse.

What Not To Do When You Receive a Bad Online Review

Deny the Problem Exists

When a customer has a complaint, insisting that they’re wrong in a public forum is a big mistake. Even if you’re convinced that the problem was on their end, you should acknowledge the issue.

Argue with the Reviewer

It’s only natural to feel hurt or angry when someone posts negative criticism about your business. But responding in anger could cripple your reputation permanently because information stays on the Internet forever. In other words, never do this.

Game the System

Some business owners, faced with multiple negative reviews, have paid people to write positive reviews and counter the impact. This is not only a bad idea, but also comes with the very likely possibility that you’ll get caught. Some consumer review sites, like Yelp, have systems in place to warn readers of suspected paid reviews.

Do Nothing

While a few negative comments are obviously the work of people who just like to say nasty things, for the most part, ignoring bad reviews in the hopes they’ll go away is a poor strategy. It sends a message that your business doesn’t care when people have negative experiences.

What To Do When You Receive a Bad Online Review

In order to take action against negative online reviews, you have to be aware of any that exist.

It’s important to monitor your social media pages and respond to concerns there. But you should also check out major consumer review sites like Yelp to see what people are saying about your small business. The simplest way to do this is to set up a Google Alert for your business name. You can also use a free tracking tool like Social Mention to keep up with online reviews.

If you find any less-than-stellar reviews:

Take an Objective Look

If the review or comment is obviously not serious, or if the poster is using anger and abusive language, your best option is probably to ignore it. If possible, have it removed. Most consumer review sites offer a way to flag or report reviews that violate their terms of service.

Respond with Tact

 When addressing a negative review, keep it professional. Passive-aggressive or sarcastic comments will only fuel the flames. You can choose to respond privately (useful when you disagree with a reviewer’s take on a situation) or publicly, which helps to demonstrate to other readers that you’re addressing the problem.

Apologize and Ask for Input

Most often, the best response to an upset customer is to say you’re sorry without qualifying the apology to redirect the blame toward the reviewer’s feelings. Admit that a mistake was made, and ask what you can do to resolve the situation.

Most importantly, keep it consistent. When you actively respond to negative online feedback about your small business, other potential customers can see that you’re engaged and that you care about your customers.

With a consistent response policy, you can turn a bad online review into a positive outlook for your business.

Dislike Photo via Shutterstock

[“source-smallbiztrends”]