Auto Expo 2018: New Gen Maruti Suzuki Swift To Launch In India Next Month


The 2018 Maruti Suzuki will debut in India on February 7, 2018

Maruti Suzuki is all set to debut the third generation of the Swift in India and we’ll first see the car in the flesh at the 2018 Auto Expo. The company has officially begun bookings for the car and the dealers all across the country have started accepting it at a booking amount of ₹ 11,000. The 2018 Maruti Suzuki Swift will be launched at the expo and deliveries will begin post that pan India. We spoke to a few dealers though who confirmed saying that it s likely that the car will carry a waiting period of 3 to 4 months from the start.


(The 2018 Maruti Suzuki Swift is based on a new platform and is lighter too)

The Maruti Suzuki Swift has dominated the hatchback segment and the new generation promises nothing different. The first two generations have been dominant in the compact hatchback segment ever since 2005 and it has always been on the list of top ten cars sold every month since then. Maruti Suzuki says that it has sold more than 5.8 million Swifts globally. The new generation, then, has big shoes to fill in and Maruti Suzuki isn’t holding out on making this one a cracker of a car.

2018 maruti suzuki swift

(The 2018 Maruti Suzuki Swift boasts a brand new design, but the infotainment system is familiar)

The new-generation Maruti Suzuki Swift gets a brand new design, and it’s an all new design language as well, which enhances the looks of the car. The new Swift is based on the 5th generation of the HEARTECT platform and it has grown in terms of dimensions. The 2018 Swift is wider (up by 40mm) at 1735 mm, has a longer wheelbase which has gone up by 20 mm at 2450 mm and is shorter than its predecessor by 10 mm (yes you read that right). Having said all of that, Maruti Suzuki says that the cabin of the new Swift boasts of better leg, knee and head room at the rear.

The new Swift also gets a major design and styling overhaul with new bold single-frame grille flanked by the bug-like headlamps with projector units and LED daytime running lamps and LED taillights. The car also gets new sportier alloys, a floating-style roof design with blackened B-pillar, and new front and rear bumper. The new Maruti Suzuki Swift will also get an extensively updated cabin similar to the Dzire with a flat-bottom steering wheel. There’s also a new infotainment system which comes equipped with Apple CarPlay and Android Auto.


(The 2018 Maruti Suzuki Swift will get an AMT option as well)

Commenting on the all-new Swift, RS Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said, “We will take the excitement to a new height with the all-new Swift. The all-new Swift with its distinctive design, advanced technology, uplifting performance and enduring driver experience will bring disruption in the premium hatchback segment. In its newest avatar, the Swift undergoes a bold transformation to meet the aspiration of young and ever changing customer. We are delighted to open bookings for the all-new Swift and look forward to a grand launch at the Auto Expo 2018.”

Under the hood, the Maruti Suzuki Swift will continue using the same 1.2-litre K-Series petrol and 1.3-litre DDiS diesel engines. The 2018 Swift will be now available with a manual as well as an Auto Gear Shift (AGS). There will be a primary of 4 variants on offer in both petrol and diesel – LXi, VXi, ZXi and ZXi+. The AGS will be only available in the VXi and ZXi variants in both fuel types. The company is also bringing in a host of new colours and there will be a total of six on offer. The Prime Lucent Orange is the new colour on offer on the Swift.

There’s good amount of boot space too with 268 litres of space which is an improvement of 58 litres over its predecessor.


triumphing insights: One standout call for gen programme for Atos

Winning insights: One standout demand gen programme for Atos image

Claire Lund (link is external) from The advertising practice (link is outside) explains what prevailing a B2B Award meant to her employer back in November – and why they may truely be coming into once more this 12 months

You guys receivedmaximum commercially successful campaignon your ‘Lead era manufacturing facility’ for Atos. inform me a chunk approximately that and why you watched you received.

This turned into a longtime period programme that we’d be jogging for 2 years, and we’d were given to the point while we should see the order entry effects that we’d generated. however I suppose the size of the programme was what virtually made it made stand proud of the opposition – the industrialistion of acustomized call for era method. It turned into a complicated proposition: we were going to multipleaudiences, more than one bills, multiple task sectors, and looking to tie all of it together into one programme. It wasn’t so much a marketing campaign but an extendedtime period programme and had a few clearly awesome outcomes to expose its really worth.

however while the numbers are critical, it become the amount of perception into new markets that the programme exposed that I think additionally got us observed. to begin with whilst we began, Atos have been virtually inquisitive about the IT target market, but through the end of the programme we hadproof that they needed to be talking to finance and procurement too. on the quit of the programme, forty five according to cent of the leads were from outdoor the IT region, so we’d diagnosed new influencers and increased the penetration with those different bills. It become a really tightly run and pretty complexprogramme; it became a £1m funding and the original goal became a £100m go back however we’velong past above and past that.

What appeals to you about our awards?

We’ve been getting into the awards considering 2007, so we’re lengthy-time enthusiasts! plenty of awards occasions have a tendency to be B2C-centered and it’s pleasant that there’s an event devotedonly to B2B. And these awards have performed a lot for elevating the profile of B2B and what it’s allapproximately.

what’s different about our awards?

They’ve been pivotal in riding forward the recognition and credibility of B2B advertising and marketing, which has long been seen as a negative relation to B2C. It’s also great if you want to get together withother agencies at the night time and catch up.

Will you be filing any entries this year? in that case, which categories are you going for?

yes, certainly! The maximum important categories for us are those that underpin our brand values and what we stand for as an agencyhanding over sales and building a better sales environment fortomorrow. Key classes include sales and advertising integration, lead generation or nurturing andmaximum commercially a success marketing campaign.

What did winning mean to you in my view and as a enterprise?

i used to be sincerely proud! It changed into notable to be part of an employer that’s contributing to theenterprise and riding it ahead. It’s additionally been incredible for emblem exposure and elevating the profile as an organization. Internally it’s a lift for all of us who works at the advertising and marketingexercise to be a part of award-triumphing campaigns – it sincerely facilitates decorate our recognitionwith our clients.

What, on your opinion, are the secrets and techniques to a triumphing submission?

Programmes that force a shift in the manner a enterprise operated or is perceived, and that drive eachreputation and revenue. Campaigns that do properly might be the ones that show the most powerfulconsequences – a shift in the manner sales and marketing paintings together, as an examplebut it’snow not just about the effects, it’s additionally approximately a trade in perception each internally and externally.

Moto G (Gen four) aka Moto G4 India release anticipated on may additionally 17

Moto G (Gen 4) aka Moto G4 India Launch Expected on May 17

Motorola is predicted to launch its 4th technology Moto G series of smartphones soon. On Thursday, theorganisation‘s India arm also began sending invites for a new Delhi occasion on may additionally 17, tipping it may release the Moto G (Gen four) aka Moto G4. it might additionally launch the rumoured Moto G4 Plus as properly that houses a fingerprint sensor similarly.

even though nothing is mentioned inside the press invitation except for the date, the Lenovo-ownedenterprise is anticipated to launch the nextgeneration Moto G-series telephone in India first. Torecollect, Motorola had launched the Moto G (Gen three) in India first, ahead of comparable occasionsaround the world. greater details about the event may be expected to be shared by the organisationquickly.

it’s far really worth citing that on account that Lenovo has confirmed plans to overhaul the Moto emblemto “Moto via Lenovo”, the Moto G (Gen four) telephone is likely to be released with slightly differentbranding as compared to its predecessors.

The Motorola Moto G (Gen 4) and the Moto G4 Plus have leaked pretty a few times these days thrumotion pictures and pics. but, none of the records has been showed by the organisation.

in advance this month, each the Moto G (Gen 4) prototype and the Moto G4 Plus leaked one by one in a video and an picture. The leaked photograph displaying the white-colored Moto G4 Plus showed asquarefashioned fingerprint sensor positioned as a domestic button, a speaker grille, a the frontdealing with camera, and the rear digital camera with flash and autofocus sensors enclosed in a tabletformedmodule and a dimple with the employer emblem under the camera.

The video posted on YouTube confirmed the alleged Moto G (Gen four) lacking the fingerprint sensor seenat the Moto G4 Plus. The black-coloured phone changed into as compared with 2014 Moto X version andsincerely seemed slightly larger in size than every other Moto G handsets. The video also confirmed itslively display technology, some thing that has been there in the Motorola handsets in view that quitesome time.

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Tags: Android, India, Mobiles, Moto G, Moto G Gen four, Moto G4, Motorola, Motorola Moto G Gen 4

Moto 360 (2nd Gen) Review

Moto 360 (2nd Gen) Review

It’s been over a year since Google launched Android Wear. However, the platform has failed to take off in a big way, currently holding just 11.3 percent of the global smartwatch market,  having shipped around 720,000 units in 2014. The original Moto 360 was the clear leader among the various Android Wear models.

Motorola evidently wants to build on the success of the 360 and continues to push the idea of smartwatches with the Moto 360 (2nd Gen), which starts at Rs. 19,999. This new smartwatch is a lot like its predecessor, but has a few key changes that should improve upon the previous model. We find out what the updated version is all about in our review.

motorola_moto360_2ndgen_wrist_ndtv.jpgDesign and display
One of the key reasons that the 2014 Moto 360 was more successful than other Android Wear smartwatches was its round shape. This made it far better looking, and more watch-like than its counterparts. Fortunately, the Moto 360 (2nd Gen) remains round, and as a result looks fantastic. At 11.4mm, it’s still fairly thick, but that’s necessary in order to fit in all of the components that make the watch smart.

One of the biggest complaints that we had with the design of the old Moto 360 was the black bar on the bottom, commonly referred to as the ‘flat tire’. The bar is still present on the 2nd Gen model, and once again we’re unhappy about the fact that the display isn’t truly round. Motorola’s reasoning for this is that the bar houses the ambient light sensor that enables an auto-brightness mode. Without the bar, the watch would be thicker, but this seems like a half-baked explanation considering that the LG Watch Urbane is slimmer despite having a perfectly round screen. The bar doesn’t really get in the way and we got used to it soon enough, but it’s a bit of a disappointment that Motorola didn’t rectify this with the Moto 360 (2nd Gen).

motorola_moto360_2ndgen_sensor_ndtv.jpgThe new Moto 360 (2nd Gen) features a 1.37-inch IPS LCD display, with a 263ppi density. There’s a larger variant with a 1.56-inch display, which means the ppi count drops to 233. The screen is extremely sharp and easily legible even under harsh sunlight. Touch responsiveness is excellent as well, and the watch usually accurately senses the wrist-flick gesture that is meant to turn the screen on. The ambient light sensor adjusts brightness to ideal levels, but this can be switched off if you choose.

The biggest difference between the previous generation model and the current one is the fact that the new Moto 360 is available in five different variants. Four of these are aimed at men, while one is for women. For Rs. 19,999, you can buy the 42mm silver variant with a brown leather strap, the 42mm black variant with a black leather strap or the 42mm gold women’s variant with a blush leather strap. Rs. 22,999 will buy you the 42mm silver variant with a metal strap, while Rs. 23,999 will get you the 46mm black variant with a metal strap. Our review sample was the 42mm silver variant. The button is moved slightly higher up the edge, rather than in a central position.

motorola_moto360_2ndgen_button_ndtv.jpgThe only differentiating factor of the women’s variant is the fact that the lugs are closer to each other, and the strap is narrower as a result. This is a marked change from the 2014 model, which didn’t have lugs at all. You can now easily replace the stock strap if you choose to, and any standard 16mm (for the women’s variant), 20mm (for the 42mm variant) or 22mm (for the 46mm variant) bands can be used instead. The leather strap on our review unit was comfortable and attractive.

The watch is IP67 water resistant, but the leather strap meant that we had to be careful around water. We’d recommend the metal variant, or a third-party rubber strap if you intend to use this watch in environments in which it might be exposed to moisture.

motorola_moto360_2ndgen_wrist2_ndtv.jpgSpecifications and performance
The Motorola Moto 360 (2nd Gen) runs Android Wear 5.1.1 out of the box, which is vastly improved over earlier versions of the operating system. Some key features of the new OS are wrist-flick navigation which lets to move between notifications and cards using flicks of your wrist, retrieving dismissed notifications, a cinema mode that prevents the screen from switching on without deliberate action, and improved information on battery and storage status through the companion app.

The Android Wear app has also been updated, and it’s now possible to control most of your watch’s functions through your phone. Most significantly, it’s now possible to use some Android Wear devices, including this one, with select iOS devices.

On the hardware side, the Moto 360 (2nd Gen) makes one significant and much needed improvement. The SoC has been upgraded to the quad-core 1.2GHz Qualcomm Snapdragon 400 that most other Android Wear devices utilise. The Texas Instruments SoC in the previous generation Moto 360 was at the root of most of its performance issues, and the use of the much more capable Snapdragon 400 makes all the difference.

The 2nd Gen model is a much more capable performer, free of the lag and iffy performance that plagued its predecessor. The Snapdragon 400 was used extensively in budget and mid-range smartphones through 2013, and is more than powerful enough to run Android Wear devices smoothly. The watch also has 512MB of RAM, 4GB of internal storage, Bluetooth 4.0, and Wi-Fi. Android devices need to be running version 4.3 or above to properly use the Moto 360 (2nd Gen).

motorola_moto360_2ndgen_software_ndtv.jpgAlthough Android Wear is essentially the same operating system no matter what the device, Motorola does manage to add a bit of extra value to the Moto 360 (2nd Gen). This includes a decent selection of watch faces, a custom watch face designer that lets you put a picture of your choice in the background, and the excellent Moto Body app. This maintains a count of steps taken and heart rate, and uses the sensor at the bottom of the device to give you a pulse readout. The readout wasn’t always accurate though, usually overestimating the actual pulse rate.

Like its predecessor, the Moto 360 (2nd Gen) uses inductive charging to power up the device. You simply have to drop the watch onto its charging cradle, and the charger takes over. You can place the watch on the cradle in any orientation. The charger has been vastly improved over the previous generation, and now has a detachable USB cable. Additionally, the main adapter has two USB ports, so you can charge another device at the same time as the watch.

motorola_moto360_2ndgen_comparison1_ndtv.jpgMoto 360 (2nd gen) vs. the original Moto 360 (right)When in charging mode, the watch takes on a specific watch face, which indicates the time and the charge level. You can swipe about to change the colour scheme, but the watch is unusable while charging, except as a bedside clock. Charging is quick, and you can juice up the 300mAh battery from zero to 100 percent in under two hours. The watch lasted a day on a full charge with the ambient display mode switched on, and a little over a day with it off, which is much better than the previous Moto 360 model could do. The 46mm variant has a larger 400mAh battery which should stretch the battery life in both cases.

The original Moto 360 was a success story for the Android Wear platform. Although it looked fantastic, it had some shortcomings and was comprehensively outperformed by other Android Wear devices such as the Sony Smartwatch 3. Motorola has fixed a lot of the problems with its previous device, and has improved just enough to make the Moto 360 (2nd Gen) relevant and worthwhile.

Apart from a huge improvement in performance, the screen is a bit sharper and swapping out watch straps is a lot easier now. There is also the option of a smaller size, which might appeal to some people who prefer smaller watch dials. Unfortunately, the ‘flat tire’ bar has not been eliminated, and battery life, while slightly improved, is still somewhat poor for a smartwatch. Even considering all of that, the Moto 360 (2nd Gen) is the best Android Wear device you can buy right now.

Price (MRP): Rs. 19,999 to Rs. 23,999


  • Improved performance
  • Sharp screen
  • Good set of watch faces
  • Straps can be changed easily
  • Moto Body app is excellent


  • Screen isn’t truly round thanks to sensor bar
  • A bit expensive
  • Poor battery life

Ratings (Out of 5)

  • Design: 4.5
  • Performance: 4
  • Value for money: 3.5
  • Overall: 4

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