Out of phone storage? Five Android apps that help you clean up space, make phone snappy

There are a number of apps that can help you do more with the existing storage of your phone

By Zia Askari

Let’s face it, we all hate to wake up and find there is little space in the internal memory of our mobile phone. Whether you have a device that carries 16GB internal storage or 128GB of storage, it becomes a daunting task to optimise the performance of storage in your device, more so for a not-so-tech-savvy person. There are a number of apps that can help you do more with the existing storage of your phone such as organising files in a better manner, compressing files, and managing duplicate content on the device. We take a look at five Android apps that can help you organise storage in an efficient manner.

Astro File Browser
Astro File Browser is one of the oldest file manager apps that have been designed to help manage storage in a simplistic and yet effective manner. Some of the important features of this app include support on cloud storage, SD card support, file compression, app management. This app also provides archive extraction support.

File Manager
As simple as it may sound, File Manager is another good app that can help you manage your storage quite efficiently without adding too much of pressure on your computing resources. This app provides basic file management features along with cloud storage.
You can browse your installed apps, photos, audio, video and downloads, etc., with this app.

Clean Master
Clean Master is a widely used app because of its seamless storage cleaning capabilities. It lets you clean the app cache, residual files, history within the apps and many other junk files which pile up after you start using apps in your device. The most important factor contributing to the success of this app is the fact that this does not cause battery drainage.

Total Commander
Total Commander is one of the most powerful storage management apps on Play Store. It comes with a number of interesting features such as network storage, cloud storage support, book marks, plugin support, and also comes with an included text editor.

X-Plore File Manager
Yet another innovative storage management app, this delivers a unique interface in the form of dual panes—which means that you will be managing two windows at once pretty much all the time. This helps if you need to copy/paste between folders or need to move files quickly between two folders. This app also comes with support for various types of files, network storage, cloud storage, network storage (FTP, DLNA/UPnP), root support, and other features.

Duplicate Media Remover
Most of the time, unknowingly, we all have a lot of duplicate content in the form of pictures, voice files and videos occupying our precious internal memory space. This app can help you scan, find and remove all similar files including audio, videos, images and other files and manage your phone storage quite effectively. It provides options to select folders and to find and remove identical files between them. Using this tool, you can schedule scans on a weekly basis where it will scan device as per your convenience and help you manage your storage in an easy manner.

[“source=financialexpress”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]

Does Camera Gear Matter? Hear What Five Photographers Think

Image result for Does Camera Gear Matter? Hear What Five Photographers ThinkIt’s the age old question in photography: how much does expensive photography gear matter for achieving great shots? In this 8-minute video, photographer Erik Wahlstrom puts the question to 5 photographers.

There’s no clear cut answer to the question, according to this group polled. Yes, the photographer behind the camera has massive creative input… but they couldn’t take a photo without a camera in the first place.

So yes, photography gear does make a difference, “just don’t expect it to replace a solid foundation in photography,” says Alan Brock.

“In a lot of situations gear does matter, but probably not as much as you would think,” says popular landscape photographer Thomas Heaton.

The photographers featured in the video conclude that gear does play an important part in what makes a good photo, but it is only one piece of the puzzle that needs to be considered.

“There is no lens or camera body that will transform a bad photographer into a good one,” concludes Wahlstrom. “So does gear matter? Yeah. 100% yes. Absolutely it does. Except, I guess, when it doesn’t?”

[“Source-petapixel”]

LSR’s ‘admin gazebo’ and five other things I love about my college

A welcome notice put up for LSR’s freshers by the mathematics department

On Wednesday, July 19, I was admitted to Lady Shri Ram College for Women for the BSc (Hons) mathematics programme. Though I attended the college orientation programme and the department orientation on July 20 and 21 and know I am in for the long haul (three years) here, those two days were enough for me to fall in love with a few things in my new college.

1.Tradition

The college orientation was held on July 20, with guest speakers including notable alumnae of LSR. Thereafter, students from each department headed towards various spots on campus to plant saplings as part of the LSR tradition. My mathematics department planted three saplings in the green space adjoining the admin office. It was officially our first exercise as a department.

The admin gazebo – Yes, that definitely looks like a cool spot to chill out in. (Sourced)

2.Cool hangouts

It was during the planting of the saplings that I saw the admin gazebo in front of the admin office. As the name suggests, the shaded sitting area looked like a potential centre for student activity.I knew right away that I’d be spending a lot of time here.

3.Lush green campus

It’s a lush green campus with trees standing tall against red brick buildings and shaded walkways leading to the college building. Even the view from our class corridor is breathtakingly beautiful. I have learnt that the gardeners are given due credit for their efforts.

Trees, manicured lawns add to the beauty of this campus. (Sourced)

4. Easy access to information

As I walked through the college halls, my seniors’ dedication and creativity was evident. The notice boards designed by various societies and departments were meticulously structured and packed with information. The mathematics department’s notice board had details of activities conducted all year round.

The colourful and nicely done up notice boards in LSR. (Sourced)

5.Friendly seniors

Our seniors ensured that we felt at ease despite our nerves. Exhilarating performances by various societies and helpful tips during department orientations were all part of the package. It wasn’t based purely on a sense of duty, but reflected our seniors’ genuine care and concern for us.

6.An enabling environment

Besides the admittedly excellent faculty and academic rigour, societies help in the all-round development of students. While the former fuels a student’s inquisitive streak, the latter equips her with skills ranging from engagement to management. By the end of it all, an ELSA (referred to students of LSR) is sure to have carved a niche for herself.

Through the course of my studies here I look forward to growing into someone more confident, knowledgeable and kind; someone who has the power to change her surroundings, for the better.

 

 

[“source-hindustantimes”]