By the numbers: Stock market collapses on Christmas Eve, heads for worst December ever

Image result for By the numbers: Stock market collapses on Christmas Eve, heads for worst December everThe stock market is ending the year on quite the ugly note. Here is where we stand statistically:

MAJOR INDEXES:

  • S&P 500 closed down -2.71% Monday for its seventh negative day in 8 and its worst day since Dec. 4, when the S&P lost -3.24%
  • Until Monday, the Dow & S&P 500’s worst Christmas Eve ever was back in 1985, when they fell 0.63% and 0.69%, respectively
  • S&P hit a new 52-week low Friday of 2,351.10, its lowest level back to April 2017
  • MTD: S&P is down -14.82% on pace for its worst December ever back to back-tested inception in 1928, with the next worst December in 1931 when the S&P lost -14.53%, and its worst month since October 2008 when the S&P lost -16.94%
  • YTD: S&P is down -12.06% in 2018 on pace for its worst year since 2008 when the S&P lost -38.49%
  • Since Record: S&P is 20.06% below its intraday all-time high of 2,940.91 from Sept. 21 closing in bear market levels
  • The CBOE Volatility Index VIX hit a high so far today of 36.10, its highest level since Feb. 9, when the VIX hit a high of 41.06
  • Russell 2K small caps closed down -1.95% today for their 13th negative day in 14, hitting a new 52-week low today of 1,266.92
  • MTD: Small caps are down -17.37% MTD on pace for their worst month since October 2008, when small caps lost -20.90%
  • YTD: Small caps are down -17.49% YTD on pace for their worst year since 2008, when small caps lost -34.8%
  • Since Record: Small caps are 27.28% below their intraday all-time high of 1,742.09 from Aug. 31, closing in bear market levels
  • Dow closed down -2.91% today for its sixth negative day in 7 and its worst day since Dec. 4, when the Dow lost -3.1%
  • MTD: Dow is down -14.67% MTD, on pace for its worst month since Oct. 10, 2008, when the Dow lost -18.15% and on pace for its worst December performance since 1931, when the Dow lost -17.01%
  • YTD: Dow is down -11.84% in 2018, on pace for its worst year since 2008 when the Dow lost -33.84%
  • The Dow hit a new 52-week low today of 21,792.20, its lowest level since September 2017
  • Since Record: Dow is 19.14% below its intraday all-time high of 26,951.81 from Oct. 3, closing in correction levels
  • NASDAQ closed down -2.21% today for its seventh negative day in 8
  • MTD: NASDAQ is down -15.52% on pace for its worst month since October 2008, when the NASDAQ lost -17.73%
  • YTD: NASDAQ is down -10.29% YTD, on pace for its worst year since 2008, when the NASDAQ lost -40.54%
  • The NASDAQ hit a new 52-wk low today of 6,190.17, its lowest level back to August 2017
  • Since Record: NASDAQ is 23.9% below its intraday all-time high of 8,133.3 from Aug. 30, closing in bear market levels

SECTORS:

  • Sectors: 11 out of 11 sectors were negative today, led by Utilities down -4.27%, turning in their worst day since Aug. 8, 2011, when the sector lost -5.47%
  • 10 out of 11 sectors closed in correction levels or worse today:
  • Energy — 31.24% below their May 21 52-week high, closing in bear market levels
  • Materials — 26.15% below their Jan. 26 record close, closing in bear market levels
  • Financials — down 26.09% from their Jan. 26 52-week high, closing in bear market levels
  • Industrials — 25.23% below their Jan. 26 record close, closing in bear market levels
  • Tech — 24.13% below their Oct. 3 record close, closing in bear market levels
  • Consumer Discretionary — 22.99% below their Sept. 27 record close, closing in bear market levels
  • Communication Services — 22.61% below their Feb. 1 52-week high, closing in bear market levels
  • Consumer Staples — down 17.29% from their Jan. 26 52-week high close
  • Health Care — down 15.63% from its Oct. 1 record close
  • Real Estate — down -12.76% from its 52-week closing high
  • The least negative sector today was Communication Services — down -2.02% today
  • Sectors MTD: 11 out of 11 sectors are negative MTD, led by Energy down -18.1% on pace for its worst month ever through our history back to 1998, the next worst month is October 2008, when Energy lost -18.01%
  • The least negative sector MTD is Utilities, down -6.76%
  • Sectors YTD: 11 out of 11 sectors are negative YTD, led by Energy, down -25.31% YTD
  • Note all the S&P sectors have not closed in negative territory for the year since 200
  • The most positive sector YTD is Utilities, down -2.1%, closely followed by Health Care, down -2.31%

OTHER MARKETS:

  • Gold (FEB) has hit a high so far today of 1,273, its highest level since Jun. 25, when gold traded as high as 1,274.4
  • WTI (FEB) has hit a low so far today of 44.10, its lowest level since July 11, 2017, when WTI traded as low as 43.83
  • MTD: WTI is down -13.37%, on pace for its third straight negative month for the first time since June 2017 and its 4-month losing streak
  • QTD: WTI is down -39.82%, on pace for its worst quarter since Q4 2014, when WTI lost -41.56%
  • YTD: WTI is down -27.06% on pace for its worst year since 2015, when WTI lost -30.47%
  • Brent (FEB) has hit a low so far today of 51.83, its lowest level since Aug. 31, 2017, when Brent traded as low as 50.56
  • Dollar index is trading down -0.48%, on pace for its third negative day in 4
  • MTD: Dollar index is down -0.80%, on pace for its first negative month in 3
  • YTD: Dollar index is up 4.74%, on pace for its fifth positive year in 6
  • US 2-year note yielding 2.5927% vs last Friday’s close of 2.643%, hitting a low today of 2.589%, its lowest level since Aug, 22, when the 2-year yielded as low as 2.587%
  • US 5-yr note yielding 2.5927%, yielding about equal to the 2-year at 2.5927%

[“source-cnbc”]

Google Pixel 2 and iPhone 7 at Rs. 39,999, ‘Biggest Ever’ iPhone X Sale, and More Mobile Deals in Flipkart Sale

Google Pixel 2 and iPhone 7 at Rs. 39,999, 'Biggest Ever' iPhone X Sale, and More Mobile Deals in Flipkart Sale

HIGHLIGHTS

  • Pixel 2 offer includes a flat discount, apart from a card-based discount
  • Flipkart’s Big Shopping Days sale will be held from Thursday
  • There will also be discounts on iPhone 7 and Xiaomi Mi A1

The Google Pixel 2 is the company’s latest offering in the premium smartphone segment but the steep pricing has been putting off a lot of prospective buyers, especially in India. To woo back the pure Android lovers, Google and Flipkart are offering a major discount on the Pixel 2 during the latter’s Big Shopping Days sale, which starts on Thursday, December 7 and extends to Saturday, December 9. The Flipkart Big Shopping Days sale has a Mobile segment, and offers include discounts on the Xiaomi Mi A1, Redmi Note 4, popular iPhone models, as well as a limited stock sale of the iPhone X.

The Google Pixel 2’s base model will be available at Rs. 39,999 in Flipkart’s Big Shopping Days sale. This offer price will include a flat discount of Rs. 11,001 as well as a Rs. 10,000 discount that will be subject to card partners during the sale. Exchange offers with up to Rs. 18,000 discount will also be made available, and a BuyBack Guarantee of Rs. 36,500 has been announced.

 

Launched in India earlier this month, the Pixel 2 and Pixel 2 XL are the latest flagship smartphones by Google. The smartphones have high-end hardware that includes high-resolution 18:9 OLED display panels, Snapdragon 835 SoCs, 4GB RAM, 64GB and 128GB onboard storage.

Apart from the Pixel 2, the iPhone 7 will be available at Rs. 39,999 as well in the upcoming sale in limited stocks. The Xiaomi Mi A1 will come at a discount of Rs. 2,000 and cost Rs. 12,999 on Flipkart during the Big Shopping Days sale. As we mentioned, Flipkart’s sale next week will also see the iPhone X coming back in stock, in what the e-commerce platform is promoting as the “biggest-ever” sale of the handset in the country so far.

The Flipkart sale will also see the first release of Redmi 5A (Rs. 5,999), Micromax Canvas Infinity Pro (Rs. 13,999) and Infinix Zero5 (Rs. 19,999) in the Indian market.

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[“Source-gadgets.ndtv”]

Why great creative is more important than ever

Every year we all have the opportunity to dive into the creative pool of Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people do it via the festival’s excellent website.

No matter; it’s still an exhilarating splash, and this year’s annual plunge has me convinced that, in the “Engagement Economy,” great creative is more important than ever. Let me explain.

I believe that Apple invented high-tech marketing back in the ’80s. And with Steve Jobs at the helm, it was all about creativity — in messages, design and production. In the early ’90s, I cut my marketing teeth working with Jobs at Next, and then rejoined Apple, where I was manager of consumer advertising.

Over the ensuing years, my faith in great creative to produce something valuable and inspiring has never flagged.

But the marketing game has changed considerably since then, specifically with the advent of online channels and the almost unlimited data that we marketers can now leverage.

In some quarters, this has led to creativity being sidelined, or at least being knocked askew on its pedestal, as the scientific side of marketing has grown in importance.

Bad mistake, because while you need both art and science in marketing, creativity is the killer ingredient that drives marketing effectiveness.

‘Thumb-stopping creativity’

In today’s world of all things digital, the demands on people’s time are more intense than ever. As marketers, we can shout, loudly and often, and hope someone hears us over all the background noise.

Or we can capture people’s attention through truly creative work, and start engaging with them in a meaningful fashion by appealing to their hearts.

It’s a matter of value versus volume. Easy choice, don’t you think?

Cheryl Sandberg, COO at Facebook, who spoke at Cannes Lions this year, would seem to think so. Here she is, quoted on the festival’s website:

For Sandberg, “Organizations often don’t move quickly enough.” People are spending most of their time on digital — but for creative teams, “usually it’s outdoor, then print, and mobile is often just added in the last 10 minutes.” This is particularly misguided, she explained, since “a natively mobile ad grabs your attention in a couple of seconds. We call it ‘thumb-stopping creativity.’ It communicates the brand very quickly and you measure results, not seconds. Taking advantage of that power is so important.”

What is great creative?

Great creative always starts with strategy. Here’s an area where all that scientific data comes into play as it’s mined for insights into what the customer wants, and what you can provide. Essentially, you need to be relevant to be engaging.

A great example of this is the recent joint campaign of Airbnb and the Art Institute of Chicago, constructed around a meticulous recreation of Van Gogh’s bedroom as portrayed in one of his most famous paintings.

Many Airbnb prospects, myself included, are looking for more than just convenient, cost-effective digs. We also want a unique and immersive experience of place. In a splendid display of relevance, the ad speaks beautifully to this desire, while also building interest in the Art Institute’s special Van Gogh exhibit.

In addition to being relevant, a campaign or ad must be bold and take risks to engage most fully. People like the jolt that comes from boldness, bravery and risk. It’s not a data thing; it’s a chemical thing.

You don’t have to look farther than the “Fearless Girl” campaign, produced by State Street Global Advisors to honor International Women’s Day, that captivated so many people earlier this year (and bugged a few, too) with its boldness.

Appearing one night in the middle of Wall Street, the sculpture of a courageous young girl, arms akimbo, staring down the famous Charging Bull statue, became an instant media and internet sensation.

The ad and story around the statue not only went viral faster than a bull market, but the campaign also has some serious legs as the statue continues to be a much-photographed tourist attraction.

And how well did the combo of relevance and boldness work for State Street Global Advisors? The firm’s SHE Fund, which invests in companies with women executives, experienced a 384 percent increase in average daily trading volume in the first three days following the campaign’s launch. Let’s hear it for Girl Power.

Celebrate great work and its impact

You can find many, if not all, 2017 Cannes Lions award winners on YouTube. Viewing these ads is instructive, inspiring and often just plain fun. But don’t let your commitment to creativity stop here. Act on it, consistently.

In the age of martech, do not abandon creativity. It means more than ever

[“Source-martechtoday”]

Giphy Says Is the Coolest Thing Ever to Happen to GIFs

Giphy Says Is the Coolest Thing Ever to Happen to GIFs

GIFs have become synonymous with pop culture as messaging apps and social networks have grown rapidly over the last few years. No matter which social network you use, you’re more than likely to find GIFs from popular TV shows and movies.

Making GIFs has also become easier than ever. There are several awesome apps that let you do this, including Giphy Says. Giphy is one of the world’s most popular stashes of GIFs on the Internet. Its new app is exclusive to the iPhone for the time being, and lets you capture short clips, while automatically adding subtitles. Just point the camera anywhere and talk for a few seconds. When you are done, you’ll see your words plastered on the video.

This is perhaps the coolest thing to happen to GIFs since, well, the rise of cute GIFs of puppies and kittens. The idea is quite simple and has been executed very well. Giphy Says uses Apple’s Siri voice recognition tech to convert what you say into text and that works surprisingly well most of the time.

We tried this in a quiet room and Giphy Says managed to catch most of what we were trying to say. Some of the words it did not understand, such as “pulao” can easily be attributed to Siri’s unfamiliarity with Indian words. It picked up the correct phrase about nine of ten times, which is pretty good.

Giphy Says is a good example of an app that does just one thing and does it very well. It’s just like using a camera app with filters. You can swipe either side to reveal these “filters”, which are simply different effects to the text. You can have text plastered all over the screen or in a callout, like the dialogue in a comic strip. There’s even one filter that turns everything you say into emoji, which is by far our favourite filter.
Once you’re done, you can easily share these GIFs via iMessage, FB Messenger, or post them to Instagram. Alternatively you can save these GIFs to your photo library, or just hit the share button to send them to practically any app.

The experience overall is quite smooth and should present no problems to beginners. Just remember that GIFs, in general, aren’t as high-quality as videos you’d normally shoot on your phone.

The only thing it lacks is an Android version, but we’d assume that the developers will eventually ship one. It’s not often that we come across slick apps that do what they promise extremely well straight out of the box. Giphy Says is one of the few apps to manage this and we’d be very happy to recommend it to everyone.

You can download Giphy Says free from the App Store.

 

 

[“source-ndtv”]