Google Pixel 2 and iPhone 7 at Rs. 39,999, ‘Biggest Ever’ iPhone X Sale, and More Mobile Deals in Flipkart Sale

Google Pixel 2 and iPhone 7 at Rs. 39,999, 'Biggest Ever' iPhone X Sale, and More Mobile Deals in Flipkart Sale


  • Pixel 2 offer includes a flat discount, apart from a card-based discount
  • Flipkart’s Big Shopping Days sale will be held from Thursday
  • There will also be discounts on iPhone 7 and Xiaomi Mi A1

The Google Pixel 2 is the company’s latest offering in the premium smartphone segment but the steep pricing has been putting off a lot of prospective buyers, especially in India. To woo back the pure Android lovers, Google and Flipkart are offering a major discount on the Pixel 2 during the latter’s Big Shopping Days sale, which starts on Thursday, December 7 and extends to Saturday, December 9. The Flipkart Big Shopping Days sale has a Mobile segment, and offers include discounts on the Xiaomi Mi A1, Redmi Note 4, popular iPhone models, as well as a limited stock sale of the iPhone X.

The Google Pixel 2’s base model will be available at Rs. 39,999 in Flipkart’s Big Shopping Days sale. This offer price will include a flat discount of Rs. 11,001 as well as a Rs. 10,000 discount that will be subject to card partners during the sale. Exchange offers with up to Rs. 18,000 discount will also be made available, and a BuyBack Guarantee of Rs. 36,500 has been announced.


Launched in India earlier this month, the Pixel 2 and Pixel 2 XL are the latest flagship smartphones by Google. The smartphones have high-end hardware that includes high-resolution 18:9 OLED display panels, Snapdragon 835 SoCs, 4GB RAM, 64GB and 128GB onboard storage.

Apart from the Pixel 2, the iPhone 7 will be available at Rs. 39,999 as well in the upcoming sale in limited stocks. The Xiaomi Mi A1 will come at a discount of Rs. 2,000 and cost Rs. 12,999 on Flipkart during the Big Shopping Days sale. As we mentioned, Flipkart’s sale next week will also see the iPhone X coming back in stock, in what the e-commerce platform is promoting as the “biggest-ever” sale of the handset in the country so far.

The Flipkart sale will also see the first release of Redmi 5A (Rs. 5,999), Micromax Canvas Infinity Pro (Rs. 13,999) and Infinix Zero5 (Rs. 19,999) in the Indian market.

Affiliate links may be automatically generated – see our ethics statement for details.

Why great creative is more important than ever

Every year we all have the opportunity to dive into the creative pool of Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people do it via the festival’s excellent website.

No matter; it’s still an exhilarating splash, and this year’s annual plunge has me convinced that, in the “Engagement Economy,” great creative is more important than ever. Let me explain.

I believe that Apple invented high-tech marketing back in the ’80s. And with Steve Jobs at the helm, it was all about creativity — in messages, design and production. In the early ’90s, I cut my marketing teeth working with Jobs at Next, and then rejoined Apple, where I was manager of consumer advertising.

Over the ensuing years, my faith in great creative to produce something valuable and inspiring has never flagged.

But the marketing game has changed considerably since then, specifically with the advent of online channels and the almost unlimited data that we marketers can now leverage.

In some quarters, this has led to creativity being sidelined, or at least being knocked askew on its pedestal, as the scientific side of marketing has grown in importance.

Bad mistake, because while you need both art and science in marketing, creativity is the killer ingredient that drives marketing effectiveness.

‘Thumb-stopping creativity’

In today’s world of all things digital, the demands on people’s time are more intense than ever. As marketers, we can shout, loudly and often, and hope someone hears us over all the background noise.

Or we can capture people’s attention through truly creative work, and start engaging with them in a meaningful fashion by appealing to their hearts.

It’s a matter of value versus volume. Easy choice, don’t you think?

Cheryl Sandberg, COO at Facebook, who spoke at Cannes Lions this year, would seem to think so. Here she is, quoted on the festival’s website:

For Sandberg, “Organizations often don’t move quickly enough.” People are spending most of their time on digital — but for creative teams, “usually it’s outdoor, then print, and mobile is often just added in the last 10 minutes.” This is particularly misguided, she explained, since “a natively mobile ad grabs your attention in a couple of seconds. We call it ‘thumb-stopping creativity.’ It communicates the brand very quickly and you measure results, not seconds. Taking advantage of that power is so important.”

What is great creative?

Great creative always starts with strategy. Here’s an area where all that scientific data comes into play as it’s mined for insights into what the customer wants, and what you can provide. Essentially, you need to be relevant to be engaging.

A great example of this is the recent joint campaign of Airbnb and the Art Institute of Chicago, constructed around a meticulous recreation of Van Gogh’s bedroom as portrayed in one of his most famous paintings.

Many Airbnb prospects, myself included, are looking for more than just convenient, cost-effective digs. We also want a unique and immersive experience of place. In a splendid display of relevance, the ad speaks beautifully to this desire, while also building interest in the Art Institute’s special Van Gogh exhibit.

In addition to being relevant, a campaign or ad must be bold and take risks to engage most fully. People like the jolt that comes from boldness, bravery and risk. It’s not a data thing; it’s a chemical thing.

You don’t have to look farther than the “Fearless Girl” campaign, produced by State Street Global Advisors to honor International Women’s Day, that captivated so many people earlier this year (and bugged a few, too) with its boldness.

Appearing one night in the middle of Wall Street, the sculpture of a courageous young girl, arms akimbo, staring down the famous Charging Bull statue, became an instant media and internet sensation.

The ad and story around the statue not only went viral faster than a bull market, but the campaign also has some serious legs as the statue continues to be a much-photographed tourist attraction.

And how well did the combo of relevance and boldness work for State Street Global Advisors? The firm’s SHE Fund, which invests in companies with women executives, experienced a 384 percent increase in average daily trading volume in the first three days following the campaign’s launch. Let’s hear it for Girl Power.

Celebrate great work and its impact

You can find many, if not all, 2017 Cannes Lions award winners on YouTube. Viewing these ads is instructive, inspiring and often just plain fun. But don’t let your commitment to creativity stop here. Act on it, consistently.

In the age of martech, do not abandon creativity. It means more than ever


Giphy Says Is the Coolest Thing Ever to Happen to GIFs

Giphy Says Is the Coolest Thing Ever to Happen to GIFs

GIFs have become synonymous with pop culture as messaging apps and social networks have grown rapidly over the last few years. No matter which social network you use, you’re more than likely to find GIFs from popular TV shows and movies.

Making GIFs has also become easier than ever. There are several awesome apps that let you do this, including Giphy Says. Giphy is one of the world’s most popular stashes of GIFs on the Internet. Its new app is exclusive to the iPhone for the time being, and lets you capture short clips, while automatically adding subtitles. Just point the camera anywhere and talk for a few seconds. When you are done, you’ll see your words plastered on the video.

This is perhaps the coolest thing to happen to GIFs since, well, the rise of cute GIFs of puppies and kittens. The idea is quite simple and has been executed very well. Giphy Says uses Apple’s Siri voice recognition tech to convert what you say into text and that works surprisingly well most of the time.

We tried this in a quiet room and Giphy Says managed to catch most of what we were trying to say. Some of the words it did not understand, such as “pulao” can easily be attributed to Siri’s unfamiliarity with Indian words. It picked up the correct phrase about nine of ten times, which is pretty good.

Giphy Says is a good example of an app that does just one thing and does it very well. It’s just like using a camera app with filters. You can swipe either side to reveal these “filters”, which are simply different effects to the text. You can have text plastered all over the screen or in a callout, like the dialogue in a comic strip. There’s even one filter that turns everything you say into emoji, which is by far our favourite filter.
Once you’re done, you can easily share these GIFs via iMessage, FB Messenger, or post them to Instagram. Alternatively you can save these GIFs to your photo library, or just hit the share button to send them to practically any app.

The experience overall is quite smooth and should present no problems to beginners. Just remember that GIFs, in general, aren’t as high-quality as videos you’d normally shoot on your phone.

The only thing it lacks is an Android version, but we’d assume that the developers will eventually ship one. It’s not often that we come across slick apps that do what they promise extremely well straight out of the box. Giphy Says is one of the few apps to manage this and we’d be very happy to recommend it to everyone.

You can download Giphy Says free from the App Store.




Mashable Raises $13 Million, Its First Ever Outside Investment

mashable logo2

We’ve all heard of huge investments and acquisitions in the world of tech startups.

Last year alone saw Yahoo’s $1 billion acquisition of publishing platform Tumblr. And there was also news of accounting software company Xero raising $150 million in capital for further expansion.

In fact, we even saw some failed attempts like Facebook’s two unsuccessful attempts to acquire photo sharing app Snapchat. (Perhaps they wouldn’t have been so eager had they known something like this was brewing.)

Anyway, many small business owners online don’t happen to be developing the next great iPhone app. Instead, a blog or other website with unique niche news or other content is more likely to be their product.

And though big investments and acquisitions in the world of independent news brands may be somewhat unsung, it turns out they are no less prevalent.

Business Insider, Huff Po Show News Brand Value

In fact, big investments and acquisitions in the world of independent news brands is kind of old news. Remember when Amazon CEO Jeff Brazos’ personal investment firm Brazos Explorations led a $5 million round of funding for Business Insider last year?

It turns out as recently as late 2013, AOL had offered to pay between $100 and $150 million for the business news site. But talks eventually broke down over price, Fox News reports.

And, of course, most memorable of all might be AOL’s other big news acquisition. In 2011, the online media giant acquired the Huffington Post for what then seemed a hefty $315 million.

Though AOL’s other investments, most notably its group of local news sites known collectively as Patch, have not fared nearly as well.

Lessons to Take From Mashable Success

So it should be no surprise to learn that Mashable has raised $13 million in private equity funding — even if its the first funding the news site has received in its near decade of existence.

CNN News says investors include Updata Partners, New Markets Venture Partners, Social Starts, Buddy Media Co-Founders Michael and Kass Lazerow, Iglo Group Chief Executive Elio Leoni Sceti, and Havas global CEO David Jones.

There are some simple lessons other independent news brands can take from Mashable’s success:

News Sites Can Wait Longer for Investment

Mashable CEO Pete Cashmore founded the company at age 19 as a blog he ran from his home in Aberdeen, Scotland. From there it has survived and thrived into a news site that now claims to receive 30 million unique visitors per month.

With the digital publishing tools available now, independent news publishers need little more than unique content to start them out. So money for expansion can wait until later.

Growth Comes From Broadening and Deepening Coverage

Mashable started as a blog about technology and matured into a news site dedicated to the social media space. But since then, its coverage has expanded to include business, entertainment and other subjects. While early coverage was largely regurgitation of material already on the Web, the company continues to do more original reporting.

Hiring additional editorial talent like Jim Roberts, a veteran of both The New York Times and Reuters, shows a commitment to more of the same.

Technology is Used to Improve Experience

Certainly most online publishers can start today with very little investment using available tools. But that doesn’t mean independent news sites should ignore investing in new tech solutions.

At a social media summit, Cashmore observed that the greatest challenge faced by online publishers was lack of control over reader experience. (Is your reader coming to your site using an iPad or Kindle tablet? What difference does this make in his or her experience?) To address the issue, Mashable has built products like its Google Glass app. The company also has a special products division aimed at creating technology to help readers consume its content in a variety of ways.

See the video of Cashmore and Mashable CEO, Robyn Peterson, at Internet Week New York 2013:

Bottom line: Mashable shows independent news brands may require a more gradual, long-term growth plan than some other tech businesses, but investments are low to start and rewards can be significant.

Image: Mashable