Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Image result for New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and

SAN FRANCISCOMarch 21, 2018 /PRNewswire/ — Jumpshot, the only company that unlocks walled-garden data, today announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution, called “Insights,” allows marketers to map purchasing behavior online identifying their path to buy even within walled gardens.

Some examples of how this product is applied:

  • While overall purchases for Nintendo products were down across all online retailers in February by about 20 percent year-over-year, saw an 80 percent year-over-year growth for these products.
  • Though Amazon saw a 30 percent growth in pet supply purchases year-over-year, purchases on more than doubled from the year prior.

“Consumers make over 50 percent of their online retail purchases on sites like Amazon and, and that number is continuing to grow,” said Deren Baker, CEO of Jumpshot. “Our clients have increasingly used Jumpshot to better understand their target customers’ purchasing behavior, wherever they go online, and now we’re taking that a step further – allowing brands to also get insights into how their competitor’s products are purchased.”

Jumpshot’s Insights solution enables marketers to:

  • Benchmark your brand against competitors. Understand how and where you’re losing out in the purchase cycle to the competition. Compare your performance to competitors — by domain, brand or category — at every step of the funnel on any site to pinpoint strengths and weaknesses. This includes referral sources, keyword search and upstream analytics.
  • Improve your brand conversion funnels everywhere. Analyze each step of the path to purchase across retail, travel, and other types of websites. From visit to conversion, see where users drop off, where they get stuck, and how long they take to convert on all leading marketplaces.
  • Understand cross-visitation behaviors. With insight into consumer purchasing behaviors throughout the entire web, marketers can understand where and why their customers are buying if not on their own site. Pulling back and looking at cross-site visitations by category can reveal an even broader picture that offers meaningful insights across an entire vertical.

About Jumpshot:
Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, global panel of 100 million devices tracks five billion actions a day to deliver insights into online behavior from every consumer action. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others. Learn more about Jumpshot at


Black Mirror Season 4 Episode 1 ‘USS Callister’ Shows How Technology Enables Creeps

Black Mirror Season 4 Episode 1 'USS Callister' Shows How Technology Enables Creeps


  • Black Mirror season 4 is available on Netflix
  • “USS Callister” is the first episode of new season
  • Charlie Brooker co-wrote, stars Jesse Plemons

Spoilers ahead for Black Mirror season four episode one, “USS Callister”. If you haven’t seen the episode, turn away and come back later.

At its surface, “USS Callister” – the first episode of anthology sci-fi series Black Mirror’s fourth season, out since Friday on Netflix worldwide – seems like a parody of Star Trek. It’s how the poster, stills, trailer, and the title have been set up, but that’s merely because marketing any episode of Black Mirror is a challenge, given its reliance on twists. (It’s also why Netflix prohibited us critics from revealing much about it.) The one in “USS Callister” appears less than 10 minutes into the episode, when it’s revealed that it’s all just a locally-stored Trek-themed fork of a popular virtual reality game.

From that moment on, the Trek inspiration turns merely into elaborate dressing, from the clothes to the sets, which hews as closely as possible to Gene Roddenberry’s vision with the 60s original series, without getting the CBS lawyers off their cushy seats. The real target of the episode are the power fantasies of human beings, and how can they can go very quickly from harmless to beyond creepy with advances in technology. Black Mirror has always been fascinated with digital consciousness – first with “White Christmas”, then “San Junipero”and now this – though it gets a much heavier focus on “USS Callister”.

Out in the real world, Robert Daly (Jesse Plemons) is the brains behind the online multiplayer VR creation, but he’s always been the ignored nice guy. He doesn’t get the credit unlike the public-facing Walton (Jimmi Simpson) – the CEO calls himself the “shiny front-end”, and refers to Daly as the back-end – he’s laughed at by his colleagues at the company, and he doesn’t get the reception he expects from the receptionist. Black Mirror makes it easy to sympathise with him, and view him as someone who can’t catch a break, but then turns that image on its head over the next hour.

black mirror season 4 uss callister nanette Black Mirror season 4 USS Callister

Annoyed and incensed by how he’s treated, Daly has created a modded version of the game, and he’s slowly introduced digital clones of his co-workers by stealing their DNA from the office, and using high-end tech to recreate them in the virtual reality. New employee Nanette (Cristin Miloti), who admires Daly professionally, is pulled in after he overhears her dismissing the idea of liking him in personal capacity. There, he expects her to be nice to him and forces her to comply when she refuses, like he’s already done with everyone else. In short, he’s the God.

But unlike, say, in a game of The Sims, his actions are far from harmless. The digital clones can think and feel pain like their counterparts outside, so when Daly demands a kiss from every female crew member at the end of each playthrough, or torments someone by creating a clone of their son and killing him in front of them repeatedly, that carries a lot more weight than starving a Sims baby to death. Black Mirror has always tried to warn us about the unanticipated dangers of new technology, and “USS Callister” posits how it can enable harmless creeps – Daly doesn’t seem bold enough to be a criminal – from acting out their fantasies.

That doesn’t make his actions any less criminal, though whether the laws in “USS Callister” have caught up to the available technologies is entirely unknown. Is Daly as bad as someone who would torture people in real life? Since the in-game versions of his co-workers have consciousness too, should Daly pay the same price as a criminal would in our world? And should a citizen be allowed to own a device that can help you digitally clone someone in the first place? Those are all questions raised by the episode, which has been directed by Toby Haynes (Doctor Who, Sherlock).

But Charlie Brooker, the creator of Black Mirror and co-writer on “USS Callister”, is more interested in creating an empowering story. Nanette is the true protagonist here, as it becomes clear, but the episode hides that by introducing us to the world from Daly’s eyes. We’ve all experienced situations where we’ve wanted to have control over someone, and that makes seeing Daly go through with that all the more harrowing, because there’s a bit of him in all of us.

black mirror season 4 uss callister deck Black Mirror season 4 USS Callister

“USS Callister” also ends up being accidentally timely, what with a woman having to escape from the clutches of a man who views her as an object serving as an allegory for the ongoing #MeToo social movement that erupted across the globe in the wake of sexual assault allegations levelled against major Hollywood producer Harvey Weinstein. In the episode, the video game versions of Callister employees are stuck in a universe where Weinstein is the only movie producer, so they have to work within those restrictions or face retribution.

While her other co-workers have chosen to give in, Nanette comes up with a strategy to free themselves from Daly’s control, which involves blackmailing her own self out in the real world. By doing so, she actually makes the original version of her self commit a crime – breaking and entering – who remains completely oblivious to how she’s helping a few digital souls escape their tormentor. We aren’t told how this impacts real-Nanette when Daly is inevitably found dead, but clone-Nanette ends up in a procedurally-generated world with infinite possibilities.

Black Mirror also gets in a dig about online gaming, with the first encounter for the digital clones being a conceited gamer – cheekily voiced by Aaron Paul’s distinctive voice – who threatens to blow them up for not serving his purpose. As an exasperated Nanette instructs her crew to warp away, he proclaims himself as ‘the king of space’, the words sounding hollow as you look at the vast virtual emptiness. The world will never be perfect, “USS Callister” argues, but you’ve always got to fight to make it better.


Facebook Enables Starred Reviews for Some Businesses

Facebook starred reviews

Facebook is entering the review game, but in the social network’s case it includes a star rating system, Facebook starred reviews. Facebook introduced the feature recently for businesses with physical addresses. So for those Web entrepreneurs who only have a website, this doesn’t seem an option at the moment.

The process seems fairly easy, according to directions found in the Facebook Desk Help section :

  • Just visit the Facebook page of the business you want to review.
  • Scroll down to the review section on the right hand side of the timeline.
  • Fill in the number of stars (total of five) that reflect your experience with the business.
  • Fill in a written review as well in the space that asks “What do you think about this place?”
  • You can mark your review public or select the friends, acquaintances or other connections you want to be able to see it.
  • Then hit “Review” and you’re done.

Page owners be aware. You automatically enable the Facebook star reviews feature by adding your physical address on Facebook. Facebook warns you cannot remove individual reviews. So the only option is to remove the review function completely by taking your address off your page.

How Facebook Starred Reviews are Different

It’s impossible to think about the new Facebook review feature without considering all the controversy now surrounding online reviews.

In September, small businesses in New York state faced $350,000 in fines after the attorney general’s office said they had hired freelancers to write fake online reviews.

Around the same time, a study revealed 16 percent of reviews on Yelp might be fakes and Yelp sued a law firm claiming it had faked reviews as well.

Meanwhile, the Better Business Bureau is rolling out what it claims is a more credible process to ensure reviews are written by real customers.

Facebook allows only those with an account to write a review. But how many fake Facebook accounts are out there is anyone’s guess. At best, the new Facebook starred reviews feature should probably be viewed as another way to collect feedback and generate social interest rather than an objective measure of customer sentiment.

Thumbs Up Photo via Shutterstock

More in: Facebook


Google enables provide hugely quicker net in Cuba

Google Helps Offer Vastly Faster Internet in Cuba

Google is starting a on-line technology center at the studio of one in every of Cuba’s maximum well-known artists, imparting loose net at speeds nearly 70 times fasterthan those now to be had to the Cuban public. President Barack Obama says Google’s efforts in Cuba are a part of a wider plan to improve get admission to to the internet across the island.

america generation massive has built a studio geared up with dozens of laptops, mobile phones andvirtualfact goggles at the complex run by means of Alexis Leiva Machado, a sculptor called Kcho. Obamasaid Sunday that Google became also launching a broader attempt to improve Cubans’ internet get right of entry to across the island.

The enterprise gave no speciwi-fics, and Ben Rhodes, deputy countrywide protection adviser, statedMonday that no in addition information could be introduced in the course of Obama’s go to.

In an distinctive excursion of the website online with The associated Press on Monday, Google’s head of Cuba operations, Brett Perlmutter, stated the business enterprise turned into positive that the Google+Kcho.Mor studio could be part of a broader cooperative attempt to bring net get right of entry toto the Cuban people.

“We need to show the sector what occurs whilst you combine Cuban innovative energy with era that iswi-first in elegance,” he stated.

The studio can be open wireless days per week, from 7am to nighttime, for about forty human beings at a time, Kcho stated.

The task has limited attain but signiwiwireless symbolic signiwiwireless in a rustic that has longmaintained strict manipulate of net get entry to, which some Cuban officials sees as a ability nationalsecurity chance. officers have wi-fi said the net as a potential tool for america to exert impact over the island’s subculture and politics.

the relationship at the Kcho studio is supplied with the aid of Cuba’s state-run telecommunicationsorganization over a brand new wi-fiber-optic connection and Obama’s remarks suggest the new Google-Cuba courting become negotiated at the very best ranges of the us and Cuban governments.

Perlmutter declined to comment on any broader plans by using the agency, however said the Kcho centermight feature add and down load speed of 70 megabytes according to 2d. this is blazingly fast inevaluation with the general public c084d04ddacadd4b971ae3d98fecfb2a available to maximum Cubans for $2 (more or less Rs. one hundred thirty), nearly a 10th of the common monthly earnings, for an hour of access at kind of 1 megabyte in keeping with 2nd.

Kcho stated he turned into paying for the brand new connection himself however declined to mentionhow much he became being charged.

Google has been attempting for greater than a yr to improve Cuba’s get admission to to the internet withhuge-scale projects like the ones it has achieved in different developing countries. Kcho has lengthymaintained close courting with the Castro authorities and have become the first independent source ofloose net in Cuba last year while he began presenting unfastened c084d04ddacadd4b971ae3d98fecfb2a at his studio.

quickly after, the Cuban government announced that it changed into establishing $2-an-hour c084d04ddacadd4b971ae3d98fecfb2a spots throughout the us of a in a pass that has dramaticallyincreased Cubans’ get admission to to the net, permitting many to video-chat with families abroad and notice relatives for the primary time.

Cuba nevertheless has one of the international‘s lowest quotes of net penetration.

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Tags: Cuba, Google, net