LG Electronics India’s marketing head, Amit Gujral, sets a clear vision for 2017

LG Electronics India is going to celebrate this Republic Day with the launch of its #KarSalaam initiative, which is dedicated to the brave soldiers of the country. Through this initiative, LG aims to salute the soldiers’ spirit of selfless contribution and service towards the country. The brand plans to reach out to the citizens through radio, on-ground and digital communication to capture the wishes of the citizens of India for our soldiers. Taking this campaign forward, LG will be contributing a certain amount to every LG product purchased till 26th January towards the ‘India National Defence Fund’, which is dedicated to the welfare of soldiers.

Brand Equity caught up with Amit Gujral, head – corporate marketing, LG Electronics India, who recently joined the company, to have a chat about the idea behind #KarSalaam,
and LG’s plan for the year ahead. Take a look…

“#KarSalaam is not a marketing campaign”

This is Gujral’s first big initiative for the company, and there has been a lot of thought and vision attached to it. He says, “This campaign has been launched to capture the patriotic fervour of the season to establish itself as a brand that cares for Indians and their sentiments. We also took this initiative to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day.”
The company also plans to invite people through social media platforms and encourage them to #KarSalaam (express their gratitude). All Indians are invited to post their wishes for soldiers on its dedicated website. LG also seeks participation from the families of the soldiers to send their heartwarming messages to their near and dear ones who brave all odds to protect the country.

While talking Gujral about the spends behind the #KarSalaam initiative, he said, “Honestly, it cannot be seen as a marketing campaign. #KarSalaam is a very noble, social and patriotic cause, which cannot be attributed as just a promotion campaign. We invite all citizens to pour their heart out and leave no barriers to reach out to soldiers.”

Amit Gujral
Amit Gujral

‘Life’s Good’ for LG and Gujral?

Consumer Electronics industry in India stands as a conducive market and 2016 has equally clocked growth for LG, informs Gujral. “We have seen a number of new entrants in the industry due to the growth opportunities the Indian market holds. The brand is driven by the philosophy “Life’s Good” and throughout the years we have ensured that we live up to it,” he adds.

For 2017, LG has already created a buzz with the announcement of a host of new products including signature TVs during CES. LG will soon bring those products to the Indian market this year.

When asked about the targets for 2017, Gujral optimistically mentions, “As a marketer, certainly revenue targets are essential to anything and everything we shall plan and do. Not just enhancing brand track indices but increasing revenue generation up by two digits percentage is set as a target for 2017.”


Samsung Electronics CEO Says Firm Must Learn From Crisis

Samsung Electronics CEO Says Firm Must Learn From Crisis

Samsung Electronics Co Ltd Chief Executive Kwon Oh-hyun on Tuesday said the South Korean tech giant must improve, as it reels from the costly withdrawal of its Galaxy Note 7 smartphone.

Without referring directly to the failure of the fire-prone Galaxy Note 7s, Kwon said in a statement Samsung employees should look back and ask whether they had been complacent in their work.

“We have a long history of overcoming crises,” Kwon said.

“Let us use this crisis as a chance to make another leap by re-examining and thoroughly improving how we work, how we think about innovation and our perspective of our customers.”

(Also see: Samsung Looks Beyond Batteries for Reason of Galaxy Note 7 Fires)

The global smartphone leader and Apple rival last week said it aimed to recover quickly from the withdrawal of the fire-prone Galaxy Note 7 in October.

The debacle raised concerns about Samsung’s quality control systems and dragged its third-quarter mobile earnings to their lowest level in nearly eight years, but so far no one at the firm has been publicly held responsible.Samsung is expanding its probe into the Galaxy Note 7 fires beyond batteries, as it tries to get to the bottom of one of the worst product failures in tech history.

© Thomson Reuters 2016

Samsung Galaxy Note7

Samsung Galaxy Note7

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1.6GHz octa-core

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1440×2560 pixels




Android 6.0.1



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Tags: Samsung, Galaxy Note 7, Galaxy Note 7 Recall, Samsung Recall, Smartphone, Mobiles

India Funding Roundup: Electronics and Bike Service Platforms, Personal assistants, and More

India Funding Roundup: Electronics and Bike Service Platforms, Personal assistants, and More

Our latest funding roundup compiles early and late stage investments in Indian startups with business models centred around personal assistant apps, logistics, media streaming, real-estate, as well as bike and electronics service platforms.

Personal assistant app Haptik announced Tuesday that it had raised an undisclosed sum in its Series B round from Times Internet. Founded in 2013 by Aakrit Vaish and Swapan Rajdev, the startup said that it processes over half a million requests per month, out of which 25 percent are completed using artificial intelligence. The funds will be used for product development, improving artificial intelligence capabilities and business operations, the startup said.

(Also read: Roundup: Indian Apps to Outsource Your Everyday Tasks)

Logistics major DTDC Express has picked up a 20 percent stake in Gurgaon-based Llama Logisol, which operates logistics solutions provider Shipsy, for over $1 million (roughly Rs. 6.65 crores). Founded in June 2015 by IIT graduates, Soham Chokshi, Dhruv Agrawal, Maharshi Devraj and Himanshu Gupta, Shipsy had received angel funding from Dheeraj Jain, the managing partner of Redcliffe Capital. “With Shipsy, we want to help make smarter decisions using the vast amount of ambient data available like location intelligence, last mile delivery optimisation and supply chain planning,” Chokshi said.

Chinese consumer electronics company Xiaomi announced Monday its first investment of $25 million (roughly Rs. 166.59 crores) investment into streaming content provider Hungama Digital Media Entertainment, with participation from existing investors Intel Capital, Bessemer Venture Partners, and Indian billionaire Rakesh Jhunjhunwala. Xiaomi said that the investment marks the deepening of the company’s strategy to introduce localised Internet services on its smartphones in India.

Online real estate platform housing.com Monday announced that former business head of 99Acres.com Vineet Singh has invested an undisclosed sum in the company, and will be working with the Housing.com management team in a senior advisory role.

Bengaluru-based Gear6.in, an online bike service platform has reportedly raised $500,000 (roughly Rs. 3.3 crores) in a seed round funding from Ninestarter, an early-stage seed investment company. Founded in 2016 by Bits Pilani alumni, the startup reportedly sees 500 transactions a month.

Mumbai-based Servify, a tech startup that offers services through an app for electronics and appliances through a brand authorised service ecosystem, has received an undisclosed sum of funding from Blume Ventures, Germany’s Barkawi Holdings GmbH and TM Service Technology Holdings GmbH. Servify provides apps for Android and iOS, which enables users to add all their household devices, upload bills and invoices, access brand authorised service with a few taps, and them track the status of the service request till its closure.

With inputs from PTI

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Apps, Funding, Gear6, Haptik, Housing, Hungama, India, Internet, Investment, Servify, Shipsy, Startups

Snapdeal: The Best Electronics Deals

Snapdeal Diwali Sale: The Best Electronics Monday Deals

The Diwali offers are back, and Snapdeal is the first one to kickstart the deal extravaganza. Snapdeal’s Diwali sale starts off with Electronics Monday will offer deals on many popular products. There will be fresh deals every hour and then there are deals which will be available throughout the sale period.

Before we get on with the deals, here are a few quick tips to help you make the most out of the Snapdeal Diwali sale Electronics Monday:

1) Almost all the biggest deals offered during the sale come through highly rated sellers only. So you don’t have to worry about anything. Still, make it a point to select well rated sellers and, ideally, Snapdeal Fulfilled labelled listings only.

2) Bundle your Snapdeal Diwali sale Electronic Monday purchases with cards from Standard Chartered, Yes Bank or HDFC Bank. You’ll get additional cashback to supplement your purchase, making the effective pricing even lower.

3) If you’re buying items in the range of Rs. 5,000-15,000, you could use bundled offers from FreeCharge. On placing a recharge order at their site you’ll get a Snapdeal coupon worth Rs. 500-1,500.

4) Don’t worry if an hourly deal gets timed out, chances are the pricing would still be available throughout the day. But the remember, the Snapdeal Diwali sale Electronic Monday sale is only valid for the day and the best deals will go out of stock in no time.

Here are some of the best deals from Snapdeal Diwali sale Electronic Monday:

1. Apple iPhone 6
Apple’s iPhone from the previous year is probably one of the most sought after devices during these Diwali promotions. To an extent, it could even determine the sale’s success. Snapdeal is offering both the 16GB as well as the 64GB variants (both in gold colour) at a discounted price. You can grab the 16GB variant for Rs. 36,999 and the 64GB variant for Rs. 45,999. In case you are interested in other colours, even they have received a minor price drop for the time being. These prices (on both the gold variants) are the lowest we’ve seen so far in a non-cashback deal. This year, online retailers are focussing more on quantity than insane pricing so don’t expect last year’s deals on the iPhone. TheiPhone 6 is a great device at this price point, especially if you are not looking to spend the extra premium on the new iPhone 6S.

Link: 16GB and 64GB

2. Xiaomi Mi Pad 16GB WiFi
If you are in the market for a decent tablet below the Rs. 10,000 price point, the Mi Pad is now available for Rs. 9,999 as part of Snapdeal Diwali sale Electronic Monday. The tablet launched at a price point of Rs. 12,999. The tablet features a 7.9-inch IPS display that runs at a resolution of 2048×1536 pixels. The Mi Pad is powered by a 2.2GHz quad-core processor, supported by 2GB of RAM. It comes with an 8MP primary camera at the back and a 5MP front-facing camera. The on-board storage is 16GB and it runs Android KitKat out of the box. You’ll get a full 1-year manufacturer warranty on the purchase.

xiaomi_mi_pad_snapdeal.jpgPrice: Rs. 9,999 (MRP Rs. 12,999)

Link: Snapdeal

3. JBL SB350 soundbar
The JBL SB350 soundbar now comes at an all-time low price of just Rs. 14,990. The last time around it went as low as Rs. 19,500. This is a great price on a soundbar that ships with a wireless subwoofer. The JBL SB350 offers Bluetooth connectivity so you can hook it up with your mobile devices as well. It can be connected to a television set using a standard HDMI input. The soundbar offers a 2.1 channel output at a power rating of 320W. The JBL SB350 ships with a remote that can be handy while controlling audio output in the living room. The package includes the HDMI cable as well as an optical cable. The soundbar can be mounted on the wall too. At this price point, it’s bound to one of the quickest selling items of Snapdeal Diwali sale Electronic Monday.

JBL_SB350_Soundbar_snapdeal.jpgPrice: Rs. 14,990 (regular Rs. 19,500)

Link: Snapdeal

4. Canon Pixma E460 wireless all-in-one
Add a wireless all-in-one to your workstation at office or home with the Canon Pixma E460. Snapdeal is offering the wireless printer at an all-time low price of Rs. 3,290 (MRP Rs. 5,995). The same all-in-one normally sells at a price point of around Rs. 5,000 at major online stores. The inkjet printer can print up to 400 pages in colour and around 300 pages in black. It includes a scanner which allows you to copy and scan documents quickly. The supported paper sizes include A4, A5 and DL. You can connect the printer to a mobile device like a smartphone or a tablet using your WiFi connection. The printer can also automatically power-on to enable you to wirelessly assign print jobs. You’ll get a complete 1-year warranty with the purchase.

canon_pixma_E46X_snapdeal.jpgPrice: Rs. 3,290 (MRP Rs. 5,995)

Link: Snapdeal

5. Google Nexus 5 and Chromecast
In case you are not keen on spending a premium to buy the latest Nexus smartphones, the olderNexus 5 16GB is available at a decent price as part of Snapdeal Diwali sale Electronic Monday. Bundled with the Google Chromecast, the online retailer is now selling it at Rs. 17,999. This is lower than Snapdeal’s Diwali preview sale which ran some time back. Google Chromecast itself costs around Rs. 2,300, and both these devices pair so well with each other. If you have a big-screen TV at home that doesn’t include any smart functionality, the Chromecast would be perfect for you. As for the Nexus 5, it’s still a pretty good phone at this price. The Nexus 5 is powered by a 2.3GHz quad-core processor, supported by 2GB of RAM. It comes with an 8MP primary camera and a 1.3MP front-facing camera. It runs Android 5.0 out of the box and you can upgrade it to Android 6.0 once you get it.

LG_Google_Nexus_16_GB_chromecast_snapdeal.jpgPrice: Rs. 17,999 (MRP Rs. 32,998)

Link: Snapdeal

6. Xiaomi Mi 4i 16GB
The Xiaomi Mi 4i 16GB is now available at a discounted price of Rs. 9,999 (MRP Rs. 12,999) on Snapdeal. The Mi 4i is powered by a 1.7GHz Snapdragon 615 chipset, supported by 2GB of RAM. The smartphone features a 5-inch full HD display that is laminated with Corning OSG glass. It runs Android 5.0.2 out of the box and includes 16GB of internal memory. There’s a 13MP primary camera at the back and a 5MP front-facing camera. The battery offers faster charging methods where it can charge around 60% in less than an hour. If you are in the market for a 5-inch smartphone that doesn’t blow a hole in your wallet, or need a secondary device, the Mi 4i will not disappoint.

Price: Rs. 9,999 (MRP Rs. 12,999)

Link: Snapdeal

There are plenty of other deals like WD Elements 1TB USB 3.0 External Hard Drive at Rs. 3,699, Toshiba Canvio Basic 2 TB External Hard Disk at Rs. 5,675, and a lot more.

What offers did you pick up as part of the Snapdeal Electronics Monday Diwali sale? Let us know via the comments.