Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.


Elon Musk’s New Plan: Travel from New Delhi to Tokyo in 30 Minutes

Elon Musk’s New Plan: Travel from New Delhi to Tokyo in 30 Minutes


  • Elon Musk unveiled ambitious plans Friday to send cargo ships to Mars
  • He showed to use rockets to carry people between Earth’s major cities
  • A trip from Tokyo to Delhi would take just 30 minutes

Elon Musk on Friday unveiled his ambitious plan to send cargo ships to Mars in five years, as part of SpaceX’s efforts to make sure its rockets are financially feasible. The futurist said the company’s planned interplanetary transport system, codenamed BFR (Big Fucking Rocket), would be shrunk in size so that it can carry out a host of tasks that would help pay for future Mars mission. But Elon Musk isn’t stopping there, as he also plans to use rockets to transport people between major cities on Earth in less than half an hour.

“The most important thing… is that I think we have figured out how to pay for (BFR),” Musk told a packed auditorium at a global gathering of space experts in Adelaide. “Which is to have a smaller vehicle, it’s still pretty big, but one that can… do everything that’s needed in the greater Earth orbit activity.”


Elon Musk Mars mission

Elon Musk said SpaceX had starting building the system, with the construction of the first ship to start in six to nine months. “I feel fairly confident that we can complete the ship and launch in about five years,” he added.

At least two cargo ships would land on the Red Planet in 2022, with the key mission of finding the best source of water — currently mooted as a way to power rockets, he said. The rockets would place power, mining and life-support infrastructure on Mars to support future missions, with four ships set to take people, equipment and supplies to the planet in 2024. The trips would be funded by a range of activities, including launching satellites, servicing the space station and lunar missions, he said.

Elon Musk’s plan to reduce travel time between major cities

Elon Musk added that the rockets should also cater to Earth inhabitants by reducing the travel between major cities to less than half-an-hour. A trip from Bangkok to Dubai would take 27 minutes, and from Tokyo to Delhi in 30 minutes, according to his calculations.

“Once you are out of the atmosphere, it would be as smooth as silk, no turbulence, nothing,” he said. “There’s no weather… and you can get to most long-distance places in less than half-an-hour. If we are building this thing to go to the Moon and Mars, then why not go to other places on Earth as well.”

The week-long annual International Astronautical Congress, which concluded Friday, has seen government space agencies and private firms outline their plans to send humans to the Moon and Mars in the next few decades.

This included an agreement between Russian space agency Roscosmos and NASA to work on the first lunar space station as part of a programme called the Deep Space Gateway.


Delhi govt to launch campaign to control rising number of cases of dengue, malaria

New Delhi: In the backdrop of rising number of cases of malaria, chikungunya and dengue, the Delhi government has decided to launch a major campaign to raise awareness among people about methods of prevention.

Delhi health minister Satyendar Jain on Tuesday, however, said the proportion of cases being reported in Delhi are “far less” as compared to some of the other states, like Gujarat and Maharashtra.

Representational image. PTI

Representational image. PTI

At least 30 fresh cases of dengue were reported last week, taking the number of people affected by the vector-borne disease in the city this year to 180, according to the latest municipal report.

The total number of malaria cases recorded till 22 July has shot up to 230 while the chikungunya cases stand at 195, it said.

“In a week’s time we are going to start a big campaign to raise awareness about prevention of vector-borne diseases. We are already working in collaboration with MCD to put up hoardings on the theme, and we will also involve the masses in our campaign,” he told reporters.

Jain, quoting figures of the National Vector-Borne Disease Control Programme (NVBDCP) said, till 16 July, at least 23,094 cases and 32 deaths due to dengue have been reported across the country, while Delhi has only 180 cases.

Also, two deaths due to swine flu have been reported in Delhi, but fatalities due to this disease recorded in Gujarat and Maharashtra are quite high, he said.

“We are prepared and have adequate stock of medicines and we will make more arrangements as per the situation,” he said.

Authorities in Delhi fear the cases in the city may rise as the season for the vector-borne diseases begins from mid-July and generally lasts till November-end.

Cases of all three vector-borne diseases have been reported much earlier this time, which doctors have attributed to early arrival of the monsoon.

Of the 230 malaria cases, 116 affected people were residents of Delhi while rest of the cases diagnosed were traced to other states. At least 57 cases have been recorded this month.

Of the 195 chikungunya cases, 127 of the affected people were residents of Delhi while the rest were from other states.


CBSE Class 12 results: Delhi HC allows revaluation in all subjects


The Delhi high court on Thursday lifted all conditions imposed by the CBSE on students looking to revaluate their class 12 exam results, giving succour to thousands of candidates denied scrutiny of answer sheets beyond 12 major subjects.

The relief came from a bench of acting chief justice Gita Mittal and justice C Hari Shankar which said the order will be applicable to all students and not just those who have approached the court.

This year, nearly 11 lakh students appeared for the class 12 exams – conducted by the Central Board of Secondary Education (CBSE) — and 2.47% of them applied for re-evaluation.

Students have time till July 7 to approach the board with applications for scrutiny.

On June 28, the CBSE limited the facility of scrutiny of marks to just 12 subjects, including English, Hindi and Mathematics.

The board also restricted the right of a student to apply for scrutiny to only 10 questions.

The court order came on a plea filed by advocate Sandeep Bajaj, representing four students, challenging the board’s notification.

On June 23, the board assured the high court it will entertain all applications of students but later came up with the restrictions.

“It cannot be denied that grave and irreparable loss and damage would ensure to the petitioners so far as their admissions to colleges and universities are concerned. Balance of convenience is also in favour of the petitioners,” the court said.

While issuing notices to the Centre, CBSE and the Delhi University on the plea , the court fixed July 26 for the next hearing.