Prestitia awards creative mandate to Aaron Idea Communications

Prestitia, the online women comfort wear shopping website, has awarded its creative mandate to Aaron Idea Communications following a multi-agency pitch. The brand plans to bring insightful integrated campaign with this tie-up.

The agency will handle the creative strategy and execution for the brand and the account will be handled from the agency’s Delhi office led by Preeti Dogra.

Vikas Madhwar

Vikas Madhwar, Managing Director, Prestitia, said, “We were impressed with Aaron Idea’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

Amit Verma

Commenting on the win, Amit Verma, Director, Aaron Idea Communications, said, “It is a moment of pride for us to be associated with Prestitia and we are delighted with the trust that the company has shown in us. The opportunity to partner Prestitia during this high growth phase is extremely stimulating for all of us at Aaron. The greatest strength of Aaron is strategy and we are committed to creating innovative, cutting-edge work for Prestitia.”

The brand started in 2013 stands for innovation and creativity creating intimate wear with superior comfort, quality and high fashion quotient.

[“source=bestmediainfo”]

Sacred Games, Salman Khan win big at Asian Academy Creative Awards

Sacred Games, Salman Khan

Bollywood star Salman Khan won the best entertainment host/presenter for Bigg Boss, and Anurag Kashyap won best direction (fiction) for season one of Netflix’s original series Sacred Games at the inaugural Asian Academy Creative Awards here.

Aarti Bajaj also won best editing for Sacred Games, reported variety.com.

Other winners from India included Discovery Communications India, which got the best comedy program for Queens Of Comedy. One Life Studios won best telenovela or soap opera series for Porus. Cartoon Network India’s Lamput won best 2D animated program or series.

Apart from this, NGC Network India won best current affairs program or series for The Last Drop: India’s Water Crisis, and Greymatter Entertainment won best non-scripted entertainment for The Remix.

Miss Sherlock won best drama series at the event, which was spread over two evenings at Singapore’s Capitol Theatre.

Adinia Wirasti won best actress for Indonesia’s Critical Eleven, while China’s Yu Hewei won best actor for The Hunter.

Indonesia’s Michael Kho won best supporting actor for Kenapa Harus Bule?, while Taiwan’s Candy Yang won best supporting actress for Roseki.

[“source=indiatoday]

 

‘Sacred Games’, Salman Khan, ‘Porus’ win big at first Asian Academy Creative Awards

‘Sacred Games’, Salman Khan, ‘Porus’ win big at first Asian Academy Creative Awards

Netflix series Sacred Games bagged two awards at the inaugural Asian Academy Creative Awards, reported Variety. Anurag Kashyap won Best Direction (fiction) and Aarti Bajaj won Best Editing.

Starring Saif Ali Khan and Nawazuddin Siddiqui, Sacred Games, Netflix’s first Indian original, is based on Vikram Chandra’s novel of the same name. The first season, which premiered on July 6, was co-directed by Kashyap and Vikramaditya Motwane.

The Asian Academy Creative Awards, held in Singapore, were instituted year to celebrate “Asian content and creativity,” according to their official website.

Several Indian productions were recognised at the event. HBO Asia and Star India’s The Talwars: Behind Closed Doors won Best Documentary Series. Discovery Communications India’s Queens of Comedy bagged the Best Comedy Programme title. Actor Salman Khan won Best Entertainment Host/Presenter for the reality show Bigg Boss. One Life Studios won the Best Telenovela or soap opera series for its period drama Porus, which airs on Sony TV.

[“source=ndtv”]

Apple Design Awards 2018 Announced, Indian Developer Bags Award for Calculator App

Apple Design Awards 2018 Announced, Indian Developer Bags Award for Calculator App

HIGHLIGHTS

  • There is only one winner from the US this time
  • Indian developer from Chennai made it to the list
  • All winners receive a prize package filled with Apple products

Apple is currently hosting its annual developer conference, WWDC 2018, in San Jose, California from June 4-8. After announcing major updates to its iOS, macOS, watchOS, and tvOS platforms at the inaugural keynote on Monday, the Cupertino giant also revealed the names of the winners of the 2018 Apple Design awards that include just one developer from the US with the rest coming from other countries. WapleStuff, a developer studio from Chennai, India, is also part of the list with its Calzy app available on Mac, iPhone, iPad, and Apple Watch.

This year’s edition of Apple Design Awards has been unveiled, with the event video to be uploaded soon on the company’s official website. Among the winners of the awards is the Chennai-based WapleStuff that developed a modern calculator app called Calzy 3. It offers a unique theme and its USP is a “Memory Area” where you can store multiple numerical values and reuse it across multiple calculating sessions with a simple drag and drop interaction.

Apart from that, the list is filled with developers from European countries. These include the likes of Agenda that offers a date-focused approach to note taking, Bandimal which is a kid-focused app that helps create music and simple tunes effortlessly, iTranslate Converse that is essentially a speech translation app offering a natural conversation experience, Playdead’s INSIDE an adventure-based game, Frost is an app that lets you draw paths to guide the flocking spirits to their home planets, and Oddmar is a drama game with a strong plot line.

The only app from the US to make it to the list is Triton Sponge from the developers over at Gauss Surgical. Available only on iPad, the app helps users estimate real-time surgical blood loss. Florence, from the designer behind Monument Valley, is an interactive storybook exploring an intriguing love story. Finally, Alto’s Odyssey from Canada is another popular adventure game that made it to the list.

According to 9To5Mac, winners of the 2018 Apple Design Awards will receive a “one-of-a-kind aluminium cube” and a prize package that consists of a 5K iMac Pro, a 15-inch MacBook Pro, a 256GB iPhone X, a 512GB iPad Pro with Apple Pencil, a 4K Apple TV, an Apple Watch Series 3, and a pair of AirPods.

[“Source-gadgets.ndtv”]