Who are the virtual reality and augmented reality startups in the UK? Meet 28 of the country’s best

AR and VR startups: Blippar

Virtual reality (VR) and augmented reality (AR) revenues are set to rocket from £4.2 billion in 2016 to more than £130 billion in 2020 according to research from the International Data Corporation.

The UK plays home to a number of emerging players in the industry hoping to cash in on the boom. A recent report by GrowthEnabler estimated that of more than 800 companies working in the segment worldwide, more than 150 are based in the Britain.

Here’s our pick of the ones to watch out for.

[Source:- Techworld]

 

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen?

Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a smartphone, the market for apps and further technological advancement is greater now than ever before.

The Future of Mobile Marketing

Smartphone users are expecting a deeper personalized engagement and assistance from their phones. Many people are dependent on their phone as their sole source of telecommunication, as well as a way to connect via social media and email. They also use it for entertainment and consuming content. This means that app and operating system developers need to fulfill a hefty order: To continue to make smartphones an integral part of user’s lives.

Facilitating Experiences

FourSquare and Yelp have released app updates in the last year that allow users to be notified when their friends have checked into the same location or are nearby. This type of GPS-location for a user’s social network is even further reducing the need to communicate directly with friends to find out where they are. This can be useful when attending large events, going out with new friends while running into some new ones or even avoiding an ex-girlfriend/boyfriend/husband/wife or boss.

Besides utilizing mobile to market locations as a place where a user’s friends are hanging out, mobile apps can also be used to market events or unique experiences. This includes secret concerts or performances for only certain app users or a special on hot air balloon rides that a user just happens to be a few blocks away from. Users like the gratification of having apps do the work for them. That way, they can focus more on their friends and the experience itself, rather than spending effort having to find it.

Augmented Reality

Augmented reality (AR) continues to be the golden child in the minds of those thinking about the future of mobile marketing. Think of all the potential for local businesses – instant restaurant reviews (which Yelp has already been utilizing since 2009), hotel locations, online prices for products on shelves and more. Not to mention all the games and entertainment experiences that augmented reality can bring into users’ homes.

The potential of augmented reality is seemingly endless, especially because it is still in development and its potential remains vastly untapped. HowStuffWorks (who has a great video on AR) estimates that by 2020, there will be 50 billion devices connected to the internet. This means that online sensors can influence how users see reality in relation to their individual preferences and past history.

Price Comparison

Mobile makes it easy to instantly check for product and service prices, as well as for coupons and discounts, from anywhere there is wifi access or cell phone service. While many mobile marketing apps, like CouponSherpa (available at Google Play and iTunes) and Apple’s passbook, have utilized this to create services based on a user’s location, search and available connected profiles, the future still remains wide for further possibilities.

For instance, what if a restaurant’s app noticed a user’s negative tweet about a competitor and instantly text them a lucrative coupon? Or if a user’s smart phone GPS says they are in the area, a business could pay to be part of an app that offers instant, unique deals personalized to that user, depending on where they are (Groupon is going down this road with their instant deals).

The future of mobile marketing will depend largely on apps reacting to the customer, instead of the customer initiating the request for information themselves. GPS location, as well as inter-connected social media APIs will make this second nature.

Interaction With the Outside World

In relation to augmented reality and mobile marketing based on a user’s behavior and location, mobile technology may also continue to make a user’s life easier by increasing their ability to interact with the outside world. Instances may include:

  • Using Shazam to listen to an infomercial to instantly buy the advertised product.
  • Ordering photos from Shutterfly directly from a user’s smart phone camera album.
  • Using apps or bluetooth to pay for purchases at a department store.
  • Scanning a piece of furniture’s barcode to search for tutorial videos on how to assemble it.

There are many instances where the Internet already makes smartphone users’ lives easier than ever, but the key to future development is fine-tuning what has already been done while also innovating further ways to streamline and make things more efficient.

While mobile marketing has already come quite far in just the past few years, the fact remains that there is much more that can still be done. With almost every electronic device available being built to connect to the Internet, smartphones and other gadgets alike will bring marketers and users together to create experiences, influence purchases and make life a little easier.

Mobile Future Photo via Shutterstock

[“source-smallbiztrends”]

Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Businesses

Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Business

At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled.

Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of many small businesses.

The mobile device is the first flagship smartphone equipped with Google’s Project Tango, a technology that uses the different components in certified phones to augment the environment it views in real-time.

More than two years since it was first announced to the world, Google’s (NASDAQ:GOOGL) computer vision and 3D scanning technology has come to the Phab 2 Pro. In order to be certified as a Tango device, Lenovo had to include motion and depth sensors, a large screen, as well as computer vision software. This includes the ability to visualize and understand where it is through sensors that capture more than 250,000 measurements a second. This allows the phone to fully take advantage of Google’s technology to create AR experiences.

The specs for the Phab 2 Pro are impressive, even if it didn’t offer AR, but here some of the major components:

  • Snapdragon 652 processor, Tango Edition optimized for Tango apps
  • Assertive display with 6.4″ QHD (1440 x 2560) that adapts to variable lighting conditions
  • 16 MP rear camera that delivers 0.3 seconds super-fast focus, as well as Tango depth sensor and motion tracking
  • 8 MP front fixed-focus camera with F2.2 aperture
  • 4GB RAM, 64GB storage and microSD with up to 128GB
  • Audio with Dolby Atmos / 5.1 audio capture that uses 3 mics with 360 voice for triple-array noise cancellation
  • 9 mm aluminum unibody, 2.5D curved glass and fingerprint scanner
  • 4050 mAh battery with 2.4 x turbo charging

All of these components add to the size and weight of the phone, which comes in at 6.4 inches and more than half a pound. However, Lenovo has managed to keep one of the most important aspects of this phone relatively small, the price. The Phab 2 Pro is going to be available in September for $499 at select Lowe’s stores in the U.S, and online by the end of the year.

Mobile Augmented Reality

Business Applications

The potential of this technology is huge as it allows businesses to interact with their customers in real-time while including the environment as part of the conversation. Interior designers, architects, engineers, set decorators, party planners and others can now get the exact dimension of any space without having to set a foot in it.

The 16mp HD camera and Dolby Audio Capture 5.1 sound can also be used to record and playback rich video, with the added dimension of AR. And as more developers get their hands on the Tango Project Developer Kit, we will likely see truly innovative applications.

What can the Phab 2 Pro do?

“Tango enables our devices to sense physical motion and space and, as a result, has the power to change how we interact with our surroundings,” said Johnny Lee, Engineering Director at Google.

That may sound like a sales pitch, but in this case it is very accurate. The ability to sense the environment around it is what makes the Phab 2 Pro great, and the app designed in collaboration with Lowes (LOW) is a great example. Lowes Vision lets you redesign your home by looking through your phone.

You can access the product line the company offers and you can place each item in the space you want to decorate and you can see what it will look like instantly.

Mobile Augmented Reality Lenovo Phab 2 Pro - Instant Product Placement

Measure is another app that fully captures your environment by accurately measuring everything you point the phone at.

Mobile Augmented Reality Lenovo Phab 2 Pro - Measure

Solar Simulator can be described as an edutainment app. It turns any space into outer space by putting our solar system in your kids bedroom.

Mobile Augmented Reality Lenovo Phab 2 Pro - Solar Simulator
Unlike virtual reality (VR), which creates an entirely artificial environment, augmented reality (AR) integrates your environment with digital information in real-time to improve the way you interact with it. This makes AR technology more valuable, which is why the Digi-capital’s forecast of AR/VR gave its lion’s share of the potential $150 billion market to AR. According to the firm, augmented reality will get $120 billion of that total.

Images: Lenovo

[“source-smallbiztrends”]

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen?

Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a smartphone, the market for apps and further technological advancement is greater now than ever before.

The Future of Mobile Marketing

Smartphone users are expecting a deeper personalized engagement and assistance from their phones. Many people are dependent on their phone as their sole source of telecommunication, as well as a way to connect via social media and email. They also use it for entertainment and consuming content. This means that app and operating system developers need to fulfill a hefty order: To continue to make smartphones an integral part of user’s lives.

Facilitating Experiences

FourSquare and Yelp have released app updates in the last year that allow users to be notified when their friends have checked into the same location or are nearby. This type of GPS-location for a user’s social network is even further reducing the need to communicate directly with friends to find out where they are. This can be useful when attending large events, going out with new friends while running into some new ones or even avoiding an ex-girlfriend/boyfriend/husband/wife or boss.

Besides utilizing mobile to market locations as a place where a user’s friends are hanging out, mobile apps can also be used to market events or unique experiences. This includes secret concerts or performances for only certain app users or a special on hot air balloon rides that a user just happens to be a few blocks away from. Users like the gratification of having apps do the work for them. That way, they can focus more on their friends and the experience itself, rather than spending effort having to find it.

Augmented Reality

Augmented reality (AR) continues to be the golden child in the minds of those thinking about the future of mobile marketing. Think of all the potential for local businesses – instant restaurant reviews (which Yelp has already been utilizing since 2009), hotel locations, online prices for products on shelves and more. Not to mention all the games and entertainment experiences that augmented reality can bring into users’ homes.

The potential of augmented reality is seemingly endless, especially because it is still in development and its potential remains vastly untapped. HowStuffWorks (who has a great video on AR) estimates that by 2020, there will be 50 billion devices connected to the internet. This means that online sensors can influence how users see reality in relation to their individual preferences and past history.

Price Comparison

Mobile makes it easy to instantly check for product and service prices, as well as for coupons and discounts, from anywhere there is wifi access or cell phone service. While many mobile marketing apps, like CouponSherpa (available at Google Play and iTunes) and Apple’s passbook, have utilized this to create services based on a user’s location, search and available connected profiles, the future still remains wide for further possibilities.

For instance, what if a restaurant’s app noticed a user’s negative tweet about a competitor and instantly text them a lucrative coupon? Or if a user’s smart phone GPS says they are in the area, a business could pay to be part of an app that offers instant, unique deals personalized to that user, depending on where they are (Groupon is going down this road with their instant deals).

The future of mobile marketing will depend largely on apps reacting to the customer, instead of the customer initiating the request for information themselves. GPS location, as well as inter-connected social media APIs will make this second nature.

Interaction With the Outside World

In relation to augmented reality and mobile marketing based on a user’s behavior and location, mobile technology may also continue to make a user’s life easier by increasing their ability to interact with the outside world. Instances may include:

  • Using Shazam to listen to an infomercial to instantly buy the advertised product.
  • Ordering photos from Shutterfly directly from a user’s smart phone camera album.
  • Using apps or bluetooth to pay for purchases at a department store.
  • Scanning a piece of furniture’s barcode to search for tutorial videos on how to assemble it.

There are many instances where the Internet already makes smartphone users’ lives easier than ever, but the key to future development is fine-tuning what has already been done while also innovating further ways to streamline and make things more efficient.

While mobile marketing has already come quite far in just the past few years, the fact remains that there is much more that can still be done. With almost every electronic device available being built to connect to the Internet, smartphones and other gadgets alike will bring marketers and users together to create experiences, influence purchases and make life a little easier.

Mobile Future Photo via Shutterstock

[“source-smallbiztrends”]