Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories and Messenger Stories now have more than 300 million users, the social networking company announced in post. More importantly, Facebook announced ads are coming to Stories on both its main app and Messenger. This comes about a year after ads were rolled out for Instagram Stories. The company has announced WhatsApp Status, the app’s version of Stories, will be getting ads next year. The Facebook, Messenger and Instagram Stories – along with WhatsApp Status – are clones of Snapchat Stories but have far more users than the pioneer of the feature.

In a post on the Facebook Business page, the company said “To help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world. Soon, you’ll be able to extend the reach [of ads] and improve the performance of your stories ad campaigns in Messenger.”

Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation. Brands such as iHeartRadio, Kettle Chips and KFC are among the advertisers who were part of the testing phase for Facebook Stories. The social media company claimed these brands have seen a “lift from their Facebook Stories ad campaigns.”

Citing an Ipsos survey, Facebook said, “More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38 percent of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it.”

[“Source-gadgets.ndtv”]

Instagram Claims Over 500 Million monthly users, 300 Million daily

Instagram Claims Over 500 Million Monthly Users, 300 Million Daily

HIGHLIGHTS
Instagram had four hundred million users remaining September.
Instagram has eclipsed its rival Twitter.
facebook offered Instagram for $1 billion in 2012.
Instagram now boasts extra than 500 million users, extra than eighty percent of whom are out of doors the usa, the organization said on Tuesday, in a signal of the image-sharing app’s unexpectedly developingworldwide attain.

The employer owned via fb Inc had 400 million customers final September. It has visible its consumerbase extra than double over the past years. Instagram introduced that three hundred million humans used the app every day.

Instagram has quick eclipsed its competitors, drastically Twitter Inc , which has seen its consumer base stall at simply above 300 million. facebook has approximately 1.6 billion users.

facebook offered Instagram in 2012 for $1 billion, its first massive acquisition, a deal first of all met with skepticism.

Instagram has grown into one of the maximum famous social media apps international and is expected tocontribute significantly to fb‘s revenue, with research company eMarketer predicting the corporation will generate $1.5 billion (roughly Rs. 10,136 crores) in advert revenue this yr.

it is able to leverage fb‘s popular advertising technology and sources to goal notably uniqueaudiences.

Instagram said customers shared on common greater than ninety five million pictures and films each day, with posts garnering 4.2 billion “likes” every day.

© Thomson Reuters 2016

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Tags: Apps, fb, Instagram, Social, Twitter

Vanity Cube raises $300,000 from Unicorn Ventures, others

Currently, Vanity Cube services users in Mumbai and Delhi.

Currently, Vanity Cube services users in Mumbai and Delhi.

Mumbai: Delhi-based on-demand wellness and beauty services company Vanity Cube Pvt Ltd. said on Friday that it had raised $300,000 in an early stage round from Unicorn Ventures, friends and family.

The company that was founded in 2014 by Renu Bisht and Pragya Upadhyay is looking to use the funds for developing technology, expanding to four new cities and on brand building initiatives. Currently, it services users in Mumbai and Delhi.

“The company is generating cash per transaction without burning money. The margins the company operates on are healthy and the founders being women know the exact pain points in the market and are creating solutions. In addition to this, in the services segment we thought the beauty and wellness is the vertical that should be invested in “ says Anil Joshi, managing partner with Unicorn Ventures.

[“source-Livemint”]