Snapdeal’s new redesign, codenamed Phoenix2, has been rolled out to its Android app on Google Play, and is expected to be released to the App Store for iOS on Saturday.
The design-focused Snapdeal app revamp redesigns the search and listings section, with each search title optimised for clear pricing and discounting indicators. The app has a new category navigation grid and a new colour palette to accentuate products, to aid with discovery and ease of use.
“The conversation was built around what an incredible Snapdeal app would look like today, knowing what we know about consumers, what would we do. Specific considerations included having a tighter colour palette which accentuates products in a clean and organic way, and have an improved category navigation for better ease of use,” said Anand Chandrasekaran, Chief Product Officer at Snapdeal, adding that the redesign follows up on the company’s UI revamp in July 2015 to build the best customer experience in e-commerce in the country.
The product information page has been reworked with a simplified information architecture. “The offers and merchandising widgets have been retouched, keeping navigation and personalisation in mind. Search and listings have been revamped with pricing, discounting and product information clearly indicated, so that decision making is much easier.
“In the shopping cart, we’ve presented a cleaner way of carting, where the user can remove and shortlist options. As you scroll down the home screen, you will see a new and improved typography, it’s focused on aesthetics and readability,” Chandrasekaran said, emphasising the company’s efforts to create a platform for discovery and creation of user-generated content.“This is the update on which we will be doing our entire set of annual launches and you will now see a better post-order customer experience that rolls out on this, along with a lot of personalisation, design changes. Large sums of our design thoughts have found expression, but more of that will find their way into the app in the coming weeks.” He said.
Snapdeal’s app boasts features like Visual Search, which let users pick a colour or pattern from a photograph, and apply it to a range of fashion categories, including men and women’s clothing, footwear, and watches. The app also features cashback offers and integration with the FreeCharge wallet, along with a referral program.