Loknath Das, Author at Triadoro

TikTok Urges Users to be Creative and Avoid Videos That are Abusive or Harmful

Short video app TikTok Friday urged its users to leverage the platform to showcase creativity and asserted that it does not endorse or promote videos that violate its community guidelines around inflicting harm on oneself or others.

The statement comes in the wake of a recent incident where a teenager was shot dead “accidentally” when he and his relatives were posing for a TikTok video in Maharashtra’s Ahmednagar district.

“We are deeply saddened to learn of the passing away of one of our community members…At TikTok, we are committed to maintaining a safe and positive in-app environment for our users,” TikTok said in a statement.

The statement further stated that while it encourages users to showcase their creativity, TikTok in “no way endorses or promotes videos that violate our community guidelines that includes harm to oneself or others”.

TikTok, which has 200 million users in India, was in news earlier this year when the Madurai bench of Madras High Court had, on April 3, directed the government to ban the mobile application, as it voiced concerns over the “pornographic and inappropriate contents” being made available through such apps.

However, the Madras High Court lifted its ban on TikTok three weeks later.

[“source=news18”]

USV appoints Lowe Lintas as creative agency for SebaMed

USV Private Limited, a leading healthcare company in India, has recently appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a global premium skincare brand from Germany, best known for its pioneering pH5.5 products. The brand has been exclusively licensed to USV Private Limited for marketing their baby and adult care range of products in India.

Lowe Lintas won this business following a rigorous multi-agency pitch. Over the years, Lowe Lintas has developed a deep and insightful understanding of the relationship between mothers and babies. It also has a robust experience in building e-commerce brands and has a successful history of building brands from scratch.

The agency’s key mandate will be to launch SebaMed’s range of Baby and Adult care products across both traditional and digital channels.

Speaking on the partnership, Shashi Ranjan, Head – Consumer Products, USV Private Limited said “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, said, “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.” The business will be handled out of Lowe Lintas’ Mumbai office.

[“source=exchange4media”]

Americans have critical misconceptions about mortgage requirements

Current economicOpens a New Window. conditions might indicate it is a good time to get into the housing market, but many potential homeowners appear to have some serious misconceptions about what it takesOpens a New Window. to do so.

Fannie Mae conducted a nationwide study among 3,000 respondents to track trends among consumers’ understanding of mortgage qualification requirements, and found that the majority of people think it is harder to qualify for a mortgage than it really is.

According to the findings, people overestimate the minimum credit score necessary to qualify for a mortgage. While the actual minimum FICO score is about 580 – which only 11 percent of respondents correctly identified – people thought it was 650. More than four-in-ten people did not know what their own credit score was.

People also overestimated the minimum down payment to qualify for a mortgage, which is about 3 percent. Most people said 10 percent.

Further, Americans are generally unfamiliar with low down payment programs – only 23 percent of people knew about the option.

Sixty percent of people, overall, thought getting a mortgage would be easy. More current homeowners (78 percent) were confident when compared with renters (33 percent).

The survey found, however, that even those who should be more knowledgeable about mortgage requirements – including current homeowners – are not. For example, while 9 percent of renters identified the correct credit score range needed to qualify for a mortgage, only 12 percent of owners were able to do so.

The top reasons people expect to have difficulty getting a mortgage are insufficient income to afford monthly payments, too much debt and insufficient credit score or credit history.

“For some Americans who would like to own a home, they could qualify for a mortgage but may assume homeownership is not a possibility,” researchers concluded.

Meanwhile, conditions appear to be ripe for homebuyers. Mortgage application volume increased 1.5 percent for the week ending May 31 – after falling the week prior, according to the Mortgage Bankers Association’s survey. Meanwhile, mortgage rates recently fell to their lowest level since the first week of 2018 amid rising concerns over trade tensions.

Digital Risk co-founder Jeff Taylor told FOX Business on Monday that for those looking to get into the housing market, “this is literally the perfect time.”

Meanwhile, many expect the Federal Reserve may cut interest rates this year, which could further benefit potential homebuyers.

[“source=foxbusiness”]

L&K Saatchi & Saatchi to handle Casio’s creative mandate

Casio India has announced the appointment of L&K Saatchi & Saatchi as its creative agency for the watches portfolio. The account was won post a multi-agency pitch.

L&K Saatchi & Saatchi’s Mumbai office will handle the account.

Kulbushan Seth, vice president, Casio India, said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

Charles Victor, executive director, L&K Saatchi & Saatchi, said, “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”

[“source=campaignindia”]