We are proud to announce the launch of our new logo as part of the ongoing evolution of our company’s brand. However, there’s a little more to the story…
Some of you may have read the recent article in Press Gazette about Trending Now reaching 1 million subscriptions in under two years. Not only did the article give us a fantastic boost in exposure for our brand but it also resulted in us being contacted by media giants ‘Buzzfeed’.
Buzzfeed sent us a letter stating that our logo infringed on their trademarked logo. This caught us all off guard. As a business whose sole purpose is to share ‘trending’ news and the fact that we have the word ‘trending’ literally in our registered company name, we couldn’t quite believe it. It’s like someone trademarking the ‘infinity’ symbol, it just doesn’t seem fair.
By having the globally recognised symbol for ‘trending’ (the tilted zig zag arrow) in our logo, it meant we had infringed on another businesses trademarked logo. A similar symbol is used by Google Trends and TikTok with TikTok Trends. But hey-ho, it turns out our logos were very similar. It just took us reaching over 1m subscriptions to realise.
So, we decided to turn this into an opportunity. We saw it as a good omen. Given that we are a young startup, any publicity is beneficial. We didn’t fancy taking on the likes of Buzzfeed either…
So here we are! Our new logo has arrived, and we think it looks significantly better than it did before. Maybe the generic symbol for ‘trending’ is outdated now anyway.
Joe Newton, Managing Director at Trending Now stated: “As history shows, all the most successful companies in the world have at some point had a dispute over their logos, branding and ownership, and we are no exception. We’re delighted to share this refreshed and more dynamic logo which reflects the ongoing evolution of our company’s brand.”