Willow Hill Ventures will fund and join agriculture tech startups with farmers


global Farming Corp. and Finistere Ventures have agreed to accomplice under the moniker Willow Hill Ventures to put money into increasestage agricultural tech startups.

international Farming Corp. owns and manages land that it, essentially, leases out to commercial farmers,supporting them maximize the land’s yield and profitability. Finistere Ventures invests in early-degree techgroups building products for the agriculture enterprise. Its portfolio consists of CropX, ZeaKal and ShopWell.

Willow Hill Ventures intends to make land inside international Farming Corp.’s asset base available tomarketers who want to check their technologies and technology in a real, business context.

The idea is to store startups time and hassles in negotiating farm-with the aid of-farm to get pilots or betatrying out going, defined Finistere Ventures accomplice Spencer Maughan.

consistent with a announcement from Willow Hill Ventures, the brand new fund will sooner or later spend money on: “informatics and massive statistics, novel farm structures, food fine and vitamins, genetics and seed tech that boom the sustainability, profitability and productiveness of agriculture. “

Maughan stated, “Tech is what propels the land’s price in agriculture, because it propels the yield andcharges to function a given farm. The genesis of this partnership became that we found farmersincreasingly want tech, and tech companies need assist scaling their technologies. proper now theymove farm gate to farm gate, searching out companions and pilot clients.”