Tomorrow Creative Lab Wins Creative Duties Of Ashiana Housing Ltd.

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”

[“Source-exchange4media”]

DDB Mudra Group wins creative mandate for Puma

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MUMBAI: Iconic German sport lifestyle brand Puma has signed DDB Mudra Group as its creative partner in India. As part of the mandate, the agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.

The company has recently brought on board Virat Kohli as a brand ambassador.

Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. It distributes products in more than 120 countries including India, where it’s the fastest growing sports lifestyle brand.

Abhishek Ganguly, MD, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”

[“Source-economictimes”]

Whyness Worldwide wins Godrej Locking Solutions and Systems’ creative biz

Whyness Worldwide wins Godrej Locking Solutions and Systems' creative biz

Whyness Worldwide has been handed the creative mandate for Godrej Locking Solutions and Systems, one of India’s most iconic brands.

This union is a second strategic coming together of Godrej and Whyness, as this follows immediately after Godrej having awarded Whyness with the creative duties of its upcoming premium furniture brand.

Godrej Locking Solutions and Systems now looks to deepen its brand footprint and consolidate its presence and reach in a market that it has dominated for decades. Whyness will bring its expertise in traditional and digital communication, as well as design and data, to galvanise a brand that has an ideal mix of heritage and future-ready capabilities.

Shyam Motwani, executive vice president and business head, Godrej Locking Solutions and Systems, said, “This is a strategic partnership to burnish the brand and re-connect and engage with all key stakeholders. We look forward to a very exciting future for our iconic brand in the coming years.”

Ravi Deshpande, the founder and chief creative officer of Whyness Worldwide, added, “You can find a Godrej lock on almost every Indian home door, and it has been so since my childhood days. It is with great pride therefore that we at Whyness accept stewardship duties for this most famous of brands. Charting the future course of this iconic brand across platforms and media is a challenge gladly accepted.”

[“Source-economictimes”]

LG Wins Major Victory In Federal Counterfeit Wearables Case

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ENGLEWOOD CLIFFS, N.J., Feb. 9, 2017 /PRNewswire/ — A U.S. federal court has awarded more than $168 million in damages, plus attorneys’ fees and interest to LG Electronics MobileComm USA in a case against 17 defendants found liable for manufacturing, distributing, trafficking and selling counterfeit and knockoff LG TONE headsets.

With this ruling, along with other judgments against various other defendants, LG has successfully slammed shut a sizable portion of counterfeits and knockoffs of its popular LG TONE headset line being sold in the United States. LG’s zero-tolerance stance against such infringing and counterfeiting activity is a key element of the company’s commitment to protecting both its loyal consumers and its valued authorized retailers against such fraudulent and deceptive practices.

The ruling in the U.S. District Court for the Southern District of California shows that LG’s ongoing targeted efforts against those engaging in such activities help assure they are brought to justice, according to Chang Ma, president of LG Electronics Mobile USA and head of the LG Electronics North American mobile business.

“Our customers must feel confident that they are purchasing genuine high-quality LG TONE headsets,” said Ma. “The LG TONE Bluetooth neckband headsets created a new product category, and these products remain category leaders. With such hard-earned success came freeloading counterfeiters and knockoff artists, who seek to dupe and confuse potential consumers into buying poorly performing, shoddy products under the false pretense that such goods are made or authorized by us,” he said.

Ma said LG spends great effort and time to ensure LG TONE headsets are sold and distributed through a dedicated network of authorized dealers and retailers. All genuine new LG products come with manufacturer product warranties and return policies.

“We strive to ensure that our customers have a favorable experience when buying LG TONE headsets through our trusted retailers and distributors,” Ma said. “These fine stores and outlets are likewise deserving of protection from counterfeits and knockoffs, because such illicit goods harm the very bedrock of their businesses, too. We share their frustration and anger.”

While LG does not disclose its specific policing plans, it promises to protect its consumers and retailers against illegal products. “While we can declare victory in this latest battle, we will remain vigilant. We will not let up; those who choose to make and peddle counterfeits, knockoffs and look-alikes can expect aggressive legal action,” Ma said.

LG also promises increased litigation against those selling “liquidated” LG TONE products that fail to truthfully disclose to consumers that such products are not “new,” are often damaged, refurnished or repaired, and not covered by LG’s warranties, product guaranties, and product return policies.

About LG Electronics MobileComm USA

LG Electronics MobileComm USA, based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics, Inc. a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products – including the flagship premium V Series models – incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.

[“Source-Gadgets”]