JWT wins creative mandate for Sintex

Sintex has appointed J Walter Thompson to handle its creative duties. The agency’s Mumbai office will handle the account that was won post a multi-agency pitch.

Samir Joshipura

“Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand,” said Samir Joshipura, Group CEO, Sintex.

Sintex appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency’s mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.

Rajesh Gangwani

Commenting on the win, Rajesh Gangwani, Managing Partner, JWT Mumbai, said, “We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand.”

[“Source-bestmediainfo”]

Goafest 2016: JWT India Leads Creative Abby Tally; Wins 5 Gold Awards

JWT India has also won the highest number of metals this year – 47. These include 5 Gold, 21 Silver and 21 Bronze Awards.

On April 9, the last lot of Creative Abby Awards was announced. But first, a quick look at the overall Creative Abby Metal Score.

Quick Round Up: In all, 419 metals were given away this year. These include 38 Gold awards, 134 Silver awards and 245 Bronze awards and a new award was introduced named Best of Category.

Goafest 2016
Goafest 2016

Categories in which maximum Golds were given are: Public Relations (8) and Design (4). 3 Gold Abbies were given away in Publication and Digital categories each followed by Print Single, Film Single and Integrated categories with 2 Golds. Film Craft, Ambient Media and the newly introduced categories Young and Gender Sensitive were given away one Gold award each.

Goafest 2016
Goafest 2016

Overall, maximum number of metals were given away in the Digital category (41), followed by Design (40).

In the Creative Abby Tally List, the top four organisations of 2016 are: JTW India (5 Golds), DDB Mudra (4 Golds), Publicis Communications (4 Golds) and Jagran Prakashan (3 Golds). Cheil India, Dentsu Creative Impact, Taproot Dentsu and Colombo based agency Sarva Integrated won 2 Golds each. Alok Nanda and Company (Communications), Brave New World Communications, Contract Advertising, Dentsu Webchutney, Early Man Film, Experience Commerce, Happy Creative Services, McCann Worldgroup, Out of the Box, R K Swamy BBDO, Scarecrow Communications and Star India won a Gold each.

Goafest 2016
Goafest 2016

From a number-of-metals standpoint, in the Creative Abby Tally List, the top organisations of 2016 are: JWT India (47), Taproot Dentsu (40) and Contract Advertising (26). DDB Mudra Group and Dentsu Creative Impact stood fourth with 23 metals each.

Goafest 2016
Goafest 2016

JWT India’s 47 metals include 5 Gold, 21 Silver and 21 Bronze Awards.

Taproot Dentsu’s 40 metals include 2 Gold, 19 Silver and 19 Bronze Awards.

Contract India’s 26 metals include 1 Gold, 9 Silver and 16 Bronze Awards.

Goafest 2016
Goafest 2016

Now, a look at the agencies that won Gold awards on April 9, the third and last day of Goafest 2016.

On Day Three, 17 Gold awards, 67 Silver awards and 128 Bronze awards were given away.

Goafest 2016
Goafest 2016

Day Three Gold Winners include the following organisations: Early Man Film, Contract Advertising, Dentsu Creative Impact, DDB Mudra Group, Publicis Communications, R K Swamy BBDO, Experience Commerce, McCann India, Alok Nanda Company (Communications), Out of the Box, JWT and Hectic Content.

Goafest 2016
Goafest 2016

There was no Grand Prix award winner this year but the newly introduced Best of Category award went to Publicis Communications for Ambuja Cements Limited (A Giant’s Story)

A quick look at the categories and sub-categories these companies won their Gold awards in, and the brands and campaigns they won them for.

Film Craft
No. of Golds in this category: 1
1. Early Man Film – Cat 23a : Direction – Ambuja Cement – Ambuja Khali 75

Print Single
No. of Golds in this category: 2
1. Contract Advertising – Cat 5A: Household and Business appliances – CCTV Camera – CCTV: Bank, Office, Parking lot
2. Dentsu Creative Impact – Cat 15A: Public Service, Appeals and Charity – Alzheimer’s and Related Disorders Society of India – Soccer

Film Single
No. of Golds in this category: 2
1. DDB Mudra Group – Statement of Film Single: Cat 6B: Automotive Vehicles and Accessories – Volkswagen – Ode to the bug
2. Publicis Communications – Statement of Film Single: Cat 9B: Household Products and Maintenance – Ambuja Cements Limited – A Giant’s Story

Integrated
No. of Golds in this category: 2
1. DDB Mudra Group – Cat 15E: Public Service, Appeals and Charity – Unicef, India – Paheli Ki Saheli
2. Publicis Communications – Cat 9E: Household Products and Maintenance – Ambuja Cements Limited – A Giant’s Story

Digital
No. of Golds in this category: 3
1. R K SWAMY BBDO – Cat 18C a: Videos – skymetweather.com – #HelpTheFarmer
2. DDB Mudra Group – Cat 18I b: Use of Copy – Volkswagen – Ode to the bug
3. Experience Commerce – Cat 18J c: Digital Abby – Integrated Digital Campaign – Cause related – Lenovo – #PitchToHer

Design
No. of Golds in this category: 4
1. McCann India – Cat 17f: Use of Design in posters: film, event, corporate, traditional poster – Dabur Gastrina – French Horn
2. Alok Nanda and Company (Communications) – Cat 17g: Publications, Books, diaries, newspapers, magazines – Filter Press – Painful People
3. Publicis Communications – Cat 17l: Best integrated Design Campaign using 2 or more Design Sub-Categories (From categories 17a to 17k only) e.g Packaging and identity – Nerolac Impressions – Nerolac Calendar
4. Out of the Box – Cat 17o: Use of Illustration – Mother’s Pride/Marvel Group – The Prodigies of Mother’s Pride

Ambient Media
No. of Golds in this category: 1
1. JWT – Cat 16c: Special build – Eye Bank Co-ordination and Research Centre – Fountain of sight

Young
No. of Golds in this category: 1
1. JWT – Cat 27 : Young Abby – Gender Violence – Question, Kidding, Old Fashioned

Gender Sensitive
No. of Golds in this category: 1
1. Hectic Content – Cat 26: Gender Sensitive – Anouk – The Calling

Click here to view the day 3 results.

Click here to view the overall results.

[“source-Afaqs”]