iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What’s New

iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What's New

HIGHLIGHTS

  • The iOS 11.1 update has 70 new emoji characters
  • The update brings back 3D Touch App Switcher that was live until iOS 11
  • Apple has also released new watchOS and tvOS updates

Weeks after rolling out three minor updates to iOS 11, Apple has released iOS 11.1 as the first major point release of its latest platform. The new update is available for all iOS 11-compatible iPhone, iPad, and iPod touch models. The company has added a bunch of new emoji models as well as brought back the gesture-enabled 3D Touch App Switch through the newest update. Separately, it has released watchOS 4.1 and tvOS 11.1 updates.

You can download the iOS 11.1 update on iPhone 5s and above models, iPad Air and above models, iPad mini 2 and above models, or the sixth generation iPod touch. To download the update, you need to go to Settings > General > Software Update and then follow the on-screen instructions. Your device should be running on a Wi-Fi connection to download the over-the-air (OTA) update. Also, it is advisable to back up your data before beginning the update process.

The first major change that comes with the iOS 11.1 update is the range of over 70 new emoji characters that include new food types, animals, mythical creatures, clothing options, some more expressive smiley faces and gender-neutral characters. You would notice ten Unicode emoji models such as a crazy face, pie, pretzel, t-rex, vampire, exploding head and face vomiting among others. Similarly, there are improvements to existing creatures like dolphin, bee, snail, and whale to enhance your messaging experience.

In addition to the new emoji characters, the iOS 11.1 update has tons of fixes and improvements for Photos and VoiceOver. The update has also brought back support for accessing the app switcher using 3D Touch. This means you can now press the left edge of the 3D Touch-enabled display of your iPhone to access the multitasking App Switcher interface – without using the home button. The feature was well present until the release of iOS 11, but Apple disabled its existence supposedly to promote the button-less gestures of the iPhone X.

The iOS update also includes a list of security improvements. Notably, it patches the widespread vulnerability that was recently spotted in the WPA2 Wi-Fi protocol and was letting attackers use a key reinstallation attack (KRACK) to decrypt network traffic and gain access to personal data.

watchOS 4.1 and tvOS 11.1

Alongside the release of iOS 11.1, Apple has brought watchOS 4.1 and tvOS 11.1. The new watchOS version is compatible with all the Apple Watch models, including the Series 1, Series 2 and Series 3, while the new tvOS is available for the fourth- and fifth-generation Apple TV devices.

The watchOS 4.1 update brings access to iCloud Music Library within the native Music app. There is also support for streaming music from both Apple Music and Radio. You leverage the LTE support of your Apple Watch Series 3 or connect your older Watch model to an active Wi-Fi network to stream your favourite tracks. Additionally, Apple has enabled GymKit support that will let you share your workout data through advanced gym equipment.

Here’s how you update to watchOS 4.1. First, you need to have at least 50 percent charge on the Apple Watch before you start the update – it is also recommended to keep it charging while updating. Your iPhone will to be in close proximity to the Apple Watch, and will need to be on Wi-Fi. After this, users will need to launch the Watch app on their iPhone and head to the My Watch tab and then General > Software Update. Enter the Watch passcode if prompted and then follow the prompts from your iPhone. The Apple Watch should restart twice before the update is completed.

Unlike the feature-rich watchOS 4.1, the tvOS 11.1 update doesn’t include any noticeable upgrades. The new version, however, fixes the WPA2 Wi-Fi vulnerability. Apple is also set to bring more settings control to Apple TV 4K users, but through tvOS 11.2, as spotted from the first developer beta of the next update.

To update to tvOS 11.1, users need to open the Settings app on their Apple TV, and then navigate to Settings > Systems > Software Update. Once this is done, the Apple TV will search for the update and you can proceed to download tvOS 11.1 following the on-screen prompts.

macOS High Sierra 10.13.1

Apple on Tuesday also released macOS High Sierra 10.13.1 update, which brings new features apart from security and stability fixes. To start with, it supports 70 new emoji, including food types, animals, mythical creatures, clothing options, more expressive smiley faces, gender-neutral characters, and more. It fixes a bug where Bluetooth appeared as unavailable during Apple Pay transactions. It also improves the reliability of Microsoft Exchange message sync in Mail. Finaly, it fixes an issue where Spotlight does not accept keyboard input.

There are several changes for the enterprise crowd, but what’s more interesting are the number of security fixes, including a fix for WPA2 Wi-Fi protocol vulnerability that exposes it to KRACK (Key Reinstallation Attacks). To install the macOS High Sierra 10.13.1 update, users need to open to the Mac App Store and navigate to the Updates tab to find the update.

[“Source-gadgets.ndtv”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]

Is the Flyboard Air Real or Just A High Flying Stunt?

A new product has been sweeping the web since early April – and most aren’t even sure if it’s 100% legit.

Zapata Racing, a French company, announced on April 8 that it has “achieved the dream of all men” in creating an alien-like hover board, which they have dubbed the ZR Flyboard Air. The hover board claims to be the result of four years of hard work and planning.

The Flyboard Air

A video surfaced online earlier this month of the UFO-shaped device, titled “Flyboard Air Test 1:”

The video begins with a man suited up, speaking confidently to the camera, before he dramatically lowers his visor and takes off on the small platform. At the end of the video, it’s claimed that the board reached 55 km/h and flew for nearly four minutes.

Since this initial video, the Internet has been abuzz with excitement.

flyboard air hover board

Unlike the hover board that got the Internet talking back in October (the Hendo), which used magnets to ‘float’ above specially coated floors, this model allows complete freedom of movement. It even boasts on the product page that the Flyboard Air will have a top speed of nearly 93 mph and elevate riders up to 10,000 ft.

If this is true, that means this personal hover board will move faster than even the fastest unmanned drones, which top out around 80 mph for comparable-sized machines. A lack of detail on the design, control, and a questionably edited promo video, have started to raise some red flags, however.

flyboard air hover board

The company’s site currently doesn’t have a purchase or preorder option for the hover board, and the sudden appearance and big talk has some people appropriately skeptical. For the time being, the claim is that they are “pending government approval” before going forward with mass distribution. There’s also an offer to explore their other ‘jetpack’ options made for flying over water.

These suspect viral videos are peppered with plenty of theories regarding the validity of this hover board, making it clear that whether they think it’s true or a hoax – the Flyboard Air has people talking.

For many people, the idea of flying around like the Green Goblin is tempting enough to hold onto hope.

With the public hungry for the promises of the future we’ve come to expect from Hollywood, hover boards are something guaranteed to catch the eye of a large online audience. However, this also makes them ripe for the exploitation of clever marketing campaigns. Much like Tony Hawks role in promoting the Hendo last year, this could just be a clever and complex promotional stunt.

Real or not, the Flyboard Air certainly has peoples attention.

Images: Video Stills

[“source-smallbiztrends”]

What it takes to organise a high profile product launch

(c)iStock/Maxian

Earlier this year, Imagination was tasked with coordinating the launch of the new Land Rover Discovery.

We knew that with this quintessentially British product we had to pull out all the stops – and we did, along with the help of our team, Bear Grylls and 5,805,846 bricks of Lego.

To give you some background on the product we were launching, over six decades, Land Rover has developed into a British icon. This much-loved vehicle has come a long way since its inception as a post-war agricultural workhorse. Its latest iteration, the Discovery 5, markets Land Rover as a highly desirable and versatile premium SUV.

Family friendly: LEGO’s role

While keeping its rugged specs, the Discovery is also aimed at families. As such, we needed a dramatic concept that would demonstrate its high-grade engineering along with a family-friendly aura.

So, we chose LEGO – the ultimate engineering tool for children, after all – as our centrepiece. Tying this in with the ‘national instution’ theme, we went for a recreation of Tower Bridge and a crack team of LEGO master builders built the scale replica for us.

Once completed, this was the largest LEGO structure ever created, giving us a great media opportunity with the Guinness Book of Records.

Risk and drama: Bear Grylls and Zara Phillips

In the launch event, we also needed to include an element of risk and heightened dramatic tension; highlighting the adventurous spirit of the brand.

As such, we got Bear Grylls on board, along with Zara Phillips to both perform some spectacular stunts.

Three days of rehearsal at the deer park in Packington Estate were needed for this half-hour presentation, in conditions of complete secrecy and unpredictable weather.

The key to an effective reveal for a brand like this is creating and managing a sense of anticipation

Bear Grylls’ stunt partner, Dangerous Dave, had to rehearse a helicopter drop in a strong wind, and Zara Phillips prepared to execute a daring horse jump.

An event like this involves a host of engineers, lighting technicians, logistics experts, sound designers, graphic artists, 360 animators, medical staff and caterers. It’s my job to make sure everybody’s happy and on the same page. I have to be unflappable; I make sure we have a contingency plan for everything.

But I don’t mind admitting that on the night, as Zara launched her horse over two Land Rovers and a horse box, the audience weren’t the only ones feeling the excitement course through their veins.

Reveal finale: Sir Ben Ainslie

For the reveal finale, we had Olympic sailor Sir Ben Ainslie on board to drive his team under a bridge through 900m deep water, towing a LEGO scale replica of the Land Rover BAR speedboat.

Stepping out, the seven-strong team demonstrated the vehicle’s versatility, and helped us nail the message of ‘Bringing it Home’ with their warm endorsement.

Such associations encourage Discovery consumers to feel they are not only ‘Buying British’ but, like the BAR team, representing their country in terms of global competition. And, in forging strong partnerships such as this, not only is inestimable value is created for a brand, but exposure in terms of earned media is vastly increased.

The key to an effective reveal for a brand like this is creating and managing a sense of anticipation. You want to create a buzz that will have maximum impact and, in this respect, timing is crucial.

One of the hardest parts of our job has been keeping a lid on social media, preventing leaks that could dilute the impact of the reveal. Inside information about a hotly anticipated car like this is catnip to a legion of trade journalists, car-fans and bloggers; in this respect, and many others, it is hard to underestimate the value of a strong sense of team spirit.

A crucial part of my job was fostering loyalty in a large crew and building the client’s trust, so that they could be confident that when the live-stream went close up on our bridge and the #DISCOVERY sign lit up, the world would take notice.

The launch was covered in a number of publications, including Auto Express, which has a host of pictures and videos from the evening.

[“source-ndtv”]