TVR is back! Meet the brand new Griffith

Who knows what the car-shunning Millennials make of it all, but for an entire generation of sports car fans, TVR equates to unruly high performance, perilous sideways excursions and, if we’re completely honest, a frequently challenging ownership experience.

Now meet the all-new, 21st century TVR, the first since a wealthy consortium – headed by computer games magnate and entrepreneur Les Edgar – wrested the company away from Nikolai Smolenski in 2013. The name is familiar: the Griffith first appeared in 1963, but reappeared in 1991. That model is probably the definitive TVR, so it makes sense to dust the badge down for this keenly-awaited revival. Well, it wasn’t going to be Trousertenter, was it?

In many other ways, this stunning looking new car – side-exit exhausts, sculpted front wheelarches, and swoopy body – stays true to TVR’s homespun, old-school recipe. It packs a trusty atmospheric 5.0-litre quad-cam V8, the unit usually seen in Ford’s Mustang, but thoroughly overhauled for duty here by Cosworth to deliver more power and torque. It’s dry sumped to lower the centre of gravity, and has 50/50 weight distribution. You’ll look in vain for any seamless, dual-shift semi-auto transmission: the Griffith uses a Tremec Magnum six-speed manual (even that sounds manly), with a custom lightweight flywheel and clutch, and bespoke gear ratios. With a dry weight of 1,250kg, the new car is tantalisingly light, and boasts a power-to-weight ratio of 400bhp-per-tonne. This should thrust the Griffith into full-bore supercar territory, where forward motion begins to turn surreal: 0-100mph in six and a bit seconds surreal, with a 200mph top speed. And you have to remember to change gear yourself.

But in other key areas, the new Griffith is revolutionary. It’s the first production car to deploy Gordon Murray Design’s iStream technology, which simplifies the manufacturing process while introducing carbon fibre and delivering the sort of structural rigidity TVRs of old could only dream of (the Cerbera, as lovely as it was/still is, almost visibly sags in the middle). The chassis consists of a carbon composite bonded to steel and aluminium, with body panels also in composite. The iStream tech gives the Griffith notable crash performance: the energy loads are directed through front and rear crash structures, leaving the chassis intact. It also has a fully flat underfloor so if a 200mph mission does present itself, you won’t end up troubling air traffic control. Aero? On a TVR?

[“Source-topgear”]

Xiaomi 5X could be the first smartphone to launch under the Lanmi brand, may launch on July 26

Image result for Xiaomi 5X could be the first smartphone to launch under the Lanmi brand, may launch on July 26Picture Courtesy: Mydrivers.com

Xiaomi is working to bring its third sub-brand after Redmi and Mi, which will reportedly be called – Lanmi, confirmed a Chinese micro blogging site – Weibo. As reported earlier, Xiaomi is said to be have already started working on a smartphone which the company is expected to launch under the Lanmi brand. The smartphone could most probably be the – Xiaomi X1. But, a new report making rounds on the web hints that the first smartphone under the Lanmi brand could be – Xiaomi 5X.

Reports suggest that Xiaomi could launch the smartphone on July 26. But there’s no official confirmation by the company as of now. Xiaomi 5X aka Xiaomi X1 has been subjected to several leaks and rumours already and hints that the device may come with dual-camera setup, antenna lines, and LED flash, which will be placed right next to the dual cameras at the back.

The new leak comes in the form of a poster, which shows the device itself. The poster also reveals a lot about the device, starting from its complete specs, and even the price. It is said that the upcoming Xiaomi 5X could be a mid-ranged smartphone. On the pricing front, the upcoming Xiaomi Mi 5X is likely to be priced at CNY 1,999, which is approximately Rs 19,000. This is a tentative pricing detail, and may be revised at the time of launch.

Also Read: Xiaomi’s new sub-brand could be called Lanmi

As per the specifications, the leak hints that the Xiaomi 5X may come with a 5.5-inch display and may run on the latest Android Nougat operating system. However, the new leak reveals no details about the resolution of the display, but a previous leak claimed that it will most likely end up being 1080p, much like many other mid-range phones from Xiaomi.

The smartphone is further expected to be powered by Qulacomm’s Snapdragon 625 processor and may be coupled with 4GB of RAM and 64GB of internal storage. However, a previous leak suggested that the smartphone – Xiaomi 5X may come with Snapdragon 660. So, we aren’t sure about the authencity of the newly leaked poster, and chances are that the specs might change in the final product.

Furthermore, Xiaomi 5X is expected to come with dual cameras (as tipped by another rumour earlier) at the back and include a 5-megapixel sensor on the front. On the design front, the upcoming Xiaomi phone is expected to feature an all-metal body that looks fairly premium, despite being a mid-ranged smartphone.

Meanwhile, the Chinese smartphone maker is also planning to launch the successors of Redmi 4, Redmi Note 4 and Redmi 4A. In the last couple of days, there have been several rumours about the Redmi 5, Redmi 5A and Xiaomi Redmi Note 5 and all of them suggest that all the three handsets will although boast a full-metal body design much like its successors, but, the camera and hardware may see a major refresh.

A report by a Chinese news website – MyDrivers leaked two weeks ago reveals that the new brand as highlighted earlier is supposed to focus on offline sale strategy mainly, unlike Redmi and Mi that aims at online sales. The company is further said to compete with companies like Oppo and Vivo, which are majorly dependent of offline sale.

[“Source-indiatoday.”]

Google Surpasses Apple to Become the Most Valuable Brand in the World: Report

Google Surpasses Apple to Become the Most Valuable Brand in the World: Report
HIGHLIGHTS
Apple loses its throne after five years
Google gave the top spot to Apple in 2012
Apple’s lack of innovation is being blamed
Breaking Apple’s five-year record, Google has taken the top spot as the most valuable brand in the world. In the latest Brand Finance Global 500 report, Apple comes in second, followed by Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart, Facebook, and ICBC.

Brand Finance’s analysts feel that Apple has “over-exploited the goodwill of its customers” and has “repeatedly disillusioned its advocates with tweaks when material changes were expected.” Here the report is talking about the minimal changes introduced on iPhone devices year after year. Furthermore, the report says that “the snaking queues of early adopters have shrunk almost to the point of invisibility,” and that “Apple’s loss has been Google’s gain.” Google has been given a brand value of $109.47 billion (roughly Rs. Rs. 7,36,016 crores), compared to Apple’s $107.141 billion (roughly Rs. 7,20,294 crores)

“Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline. Its brand has lost its lustre and must now compete on an increasingly level playing field not just with traditional rival Samsung, but a slew of Chinese brands such as Huawei and OnePlus in the smartphone market, Apple’s key source of
profitability,” the report reads.
Google held the world’s most valuable brand title in 2011, and has now regained it back. Most of the credit is gone to its Search business, which largely remains unchallenged, and is the mainstay of its advertising income. The report states that the “ad revenues were up 20 percent in 2016, despite a fall in cost per click, as ad budgets are increasingly directed online. Desktop advertising remains far more lucrative than mobile, despite its prematurely diagnosed decline.” Furthermore, 2016 marks Google’s foray into the mainstream smartphone market as well – with the launch of the Google Pixel and Pixel XL, which according to the report have received great sales figures.

Right after Apple, Amazon took the third spot with 53 percent brand value growth. The analysts feel that the “firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it.” In its latest earnings report, Amazon has stated it will create 100,000 jobs in the US over the next 18 months. With this growth confidence, the analysts feel that Amazon could well be on the top spot next year. Even social giant Facebook found a spot in the top 10, and secured the 9th position with an 82 percent brand value growth.

Tags: Amazon, Facebook, Apple, Google, Brand Finance

[“Source-Gadgets”]

Book Review: 365 Personal Brand Marketing Thumb-Rules

365 Marketing Thumb Rules on Personal Branding by Vik RajanIn Vikram Rajan’s 365 Personal Brand Marketing Thumb-Rules: Daily Reminders for Rainmakers: Lawyers, Accountants, Financial Planners, Real Estate and Health & Wellness Professionals”, you get to actually be the author of your own business’ destiny.

In my copy, there is a handwritten note from Vikram that says “This book is not meant to be ‘read’ as much as it is to be used. It’s an interactive compilation to serve as a daily journal or group discussion starter.”

There are explanations, anecdotes and recommendations at www.marketingthumbrules.com. You just enter the key words you find in the book into the search box at the site, and see what Vik has been blogging about on those topics.

Because you have to “do” the book, I randomly chose several topics and approached the whole thing just the way he recommended and the results were truly insightful. If you’re afraid that this will take too much time out of your day, don’t be. The process is easy enough and activates those little ideas hiding in the nether recesses of your mind. The benefit to you is that you will give those fleeting ideas a place to live and grow, just by writing them down.

Here are a few examples of some of my favorite thumb rules:

#1 — The only thing worse than your business being dependent on you, is your business being dependent on somebody else.
#9 — Build in incentives to encourage word-of-mouth marketing
#26 — Perception is reality.
#42 — People trust, enjoy and prefer what is familiar.

I have to admit that I have many more favorites than that, and you will too. What I loved about this process was that it forced me to dig deeper beyond the thumb-rule. The questions I asked myself (and you might want to try this as well) were: In what ways does this apply to me? In what ways can I create a process or system that … [insert a restatement of a thumb-rule here].

The other benefit I noticed is that real action items will come from this process. You will be inspired to act on the actions, document your experience and make changes that you can report on later. Vik has even given you a rating scale at the end of each thumb-rule where you can rate how well you implemented each rule. When you’ve gone through all 365, you can tally up your results. The thumb-rules are in the following categories; Practice Management, Market Positioning, Personal Branding, Professional Prospecting, Ethical Selling, Client Appreciation. After you’ve totaled your scores on each thumb rule category, you can go online and see how you compare to other professionals.

The only critique I have of this book is that it isn’t just for the professionals he targets. If you have the responsibility for getting and keeping customers, this book is for you.

* * * * *

Ivana TaylorAbout the Author: Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew. She is co-author of the book “Excel for Marketing Managers.”

[“source-smallbiztrends”]