Samsung has announced that the Gear Sport and its second-generation Gear IconX earbuds (also known as Gear IconX 2018) will be available for preorder starting October 13th.
Priced at $299.99, the Gear Sport comes in blue and black and will be available nationwide from October 27th through Samsung.com, Amazon, Best Buy, Macy’s, and U.S. Cellular.
The Gear IconX 2018 will come in black, gray, and pink, for $199.99 and will also be released nationwide on the same day through Samsung.com, Amazon, BestBuy.com, Sprint, and U.S. Cellular.
The Gear Sport features a 1.2-inch AMOLED display, a built-in GPS, and is waterproof (up to 50 meters) with the ability to track swimming times and your heart rate. That makes it useful for those who are constantly on their feet and need something a bit more durable. (Samsung says it’s “military-grade” durable.) It also features 4GB of internal memory, which will be useful since the watch is compatible with Spotify’s offline mode for those who want to listen to music but don’t want to take their phones with them when they’re working out. It’s also compatible with iOS, so Apple users who aren’t too keen on the Apple Watch can use this model with their iPhones, too.
The Gear IconX 2018 are cord-free earbuds and Samsung’s second generation of the line. They’ve got longer battery life than the original, with Samsung promising seven hours of listening in a standalone mode, or five hours if you’re streaming music. The charging case also holds one extra charge. The buds’ 4GB of storage roughly equates to 1,000 songs, and they’re Bluetooth enabled so you can make phone calls, too. For Samsung Galaxy S8, S8 Plus, and Note 8 smartphone users, you can control your music and phone by tapping the bud and using Bixby, Samsung’s voice assistant. Samsung says the Gear IconX also features a built-in running coach that can track your running routines, which is pretty useful — though if you’re already wearing a fitness watch, it might be a bit superfluous.
Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”