Can You Spot a Fake Customer Review of Your Business?

Fake Reviews - Can You Spot a Fake Customer Review of Your Business?

We all know that companies would prefer to have only good reviews, and that company performance is largely motivated by obtaining such feedback because it helps businesses thrive. Reviews play an important role, as reports that 85 percent of consumers read them to determine whether or not local businesses are good or not. However, many people don’t realize just how many fake reviews really exist, posted everywhere from company websites, Google reviews, and social media. In response to the demand for positive reviews, some companies have actually taken to paying for them, and even more have cashed in on the need by creating review mills.

Reviews and testimonials are supposed to help someone make a decision about a company, but it can be tough to trust in these reviews knowing how easy it is for a company to add fake reviews. This leads many to wonder: Is the review I’m reading even real?

For the Users: How to Make Sure You’re Not Falling for Fake Reviews

Fortunately, there are a few different things that users can do to make sure they aren’t falling for reviews that a company paid for or wrote themselves. A few of these tips include:

  • Compare Reviews. Always be sure to look at more than one source. Look at Google reviews, Amazon reviews, Yelp reviews, testimonials, and even take to Quora. See where there is consistency and where there isn’t, and look for authentic experiences. This is particularly helpful on Facebook business pages, because you can see the user who’s posting about their experience, and even comment/interact with them about it.
  • Read the Reviews More Than the Ratings. You should always read the reviews as opposed to just looking at the number of stars given and moving on. Depending on how many reviews total there are, the ratings can sometimes be misleading. In some cases, people give something a bad review for personal reasons that are irrelevant to you, and it ends up affecting the rating. Aim for the middle ground by looking for businesses that have consistency between reviews and ratings (for example, a business with a handful of really positive reviews but a couple poor experiences and an average rating).
  • Follow Trends, But Be Open. If you have seen a trend of good or bad reviews over a few weeks, you can usually believe what they have to say more so than individual ratings. I once came across a cleaning service I wanted to hire, but upon searching for them found only bad reviews. I told the manager I had reconsidered hiring them because there were only bad reviews, and it turns out they had completely new management and had drastically changed their approach. The manager told me if I wasn’t satisfied the service would be free, but if I was satisfied I’d have to write a great review (I ended up more than satisfied and wrote an awesome review). In short, look for trends and don’t be afraid to ask the business about concerns you have after reading reviews.
  • Assess the Reviewers. If you can check-up on someone who gave a rating that really changed your thoughts, do it. If their review and experience are valid, they’ll more than likely be happy to share their thoughts about the business with you, and you’ll end up with a firsthand referral/deferral.

It’s certainly annoying that consumers have to take these measures to really trust what a company says, but it’s good to know that there are at least options out there that work.

For Businesses: Are Fake Reviews a Bad Idea for Companies?

Believe it or not, some companies have seen value in creating their own reviews because it gets the ball rolling. Sometimes startup businesses need that extra push to get started, and reviews are great ways to make that happen. This then begs the question: As long as the fake reviews stop after one or two, is it okay to give yourself this head start?

Most would say it is unethical, and I would have to agree. There are other ways to start building up your business’s review reputation without creating fake reviews, such as incentivizing writing reviews, streamlining the review process through an email, or simply by offering outstanding goods and services that inspire customers to give positive feedback. By now, many people have review apps, such as Yelp, and are already accustomed to writing reviews for their own benefit. Encouraging customers to talk about their experiences just gives the extra nudge they need.

Ratings Photo via Shutterstock

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government to sell India as investment vacation spot for Startups

Government to Promote India as Investment Destination for Startups

New Delhi: authorities is making ready to release a international marketing campaign to hard promoteIndia as appealing investment vacation spot for startups and has invited proposals from creative groups.

The marketing campaign might be released in international in addition to home markets across the media – print, electronic and social.

“The objective of the marketing campaign is to generate awareness about the investment possibilitiesand potentialities of the united states, startup action plan and to promote India as a favored investmentdestination for brand spanking new marketers with progressive commercial enterprise ideas,” stated a DIPP be aware inviting request for qualification-cum-request for inspiration.

The department of business coverage and promotion said it additionally intend to set up an interactive portal for this.

DIPP, which offers with foreign direct funding (FDI) and associated subjects, is beneath the trade andindustry Ministry.

through its foreign places media marketing campaign, the branch intends to mission and showcaseIndia as a favoured funding vacation spot, mainly for the brand new entrepreneurs bringingapproximately new services and products via innovation and designs, it stated.

“DIPP intends to launch its marketing campaign, portraying the strengths of and opportunities inside theIndian begin-up atmosphere and highlighting the modifications introduced via the implementation ofbegin-up motion Plan,” DIPP brought.

In January, high Minister Narendra Modi had unveiled a slew of incentives to enhance startup firms likeoffering a tax holiday and inspector raj-loose regime for three years, capital gains tax exemption and Rs 10,000 crore corpus to fund them. A self-certification scheme become also announced currently in respectof 9 labour and surroundings laws.

government has also announced a slew of tasks inside the budget for startups, consisting of 100 in keeping with cent tax exemption for 3 years and allocation of Rs 500 crore for SC/ST and womenmarketers, geared toward facilitating boom for those new companies.

DIPP stated it’s going to additionally undertake production of publicity and promotional material on aeveryday foundation, such as brochures, ready reckoners, leaflets and posters, so as to be circulated anddisbursed to potential buyers, enterprise media, embassies and excessive commissions.

“DIPP proposes to rent a creative business enterprise for designing and production of the specifiedcreative and exposure cloth and to offer a creative vision and method for taking forward the marketing campaign to make India a favoured funding vacation spot for startups based totally on innovativebusiness,” it delivered.

(This story has not been edited through NDTV personnel and is car-generated from a syndicated feed.)
story first published on: March 15, 2016 14:46 (IST)

Tags: Startups, foreign direct funding, branch of industrial coverage and promotion

speedy Eyes New technology to spot Cyber theft

Swift Eyes New Technology to Spot Cyber Theft

The swift cozy messaging service, which banks use to switch cash around the sector, mentioned on Friday areas in which it hopes to improve security, following attacks in which hackers stole tens of millions of greenbacks from banks in Bangladesh and Ecuador.

speedy said on Friday it might consult its users, which might be additionally its owners, about new measures, which includes the ability to broaden new tools that would allow it to spot fraudulent pricecommands.

historically, the Society for international Interbank monetary Telecommunication’s (swift) core commercial enterprise has focussed on actually passing authenticated messages among banks.

In destiny it can are trying to find to check within the messages to ensure payment instructions areregular with clientseveryday account stylessimilar to the tests retail banks behavior to identifyunusual credit score card transactions.

The Belgium-based co-operative has been the spine of global finance for four decades and revelations incurrent months that several banks have suffered assaults on their speedy terminals has hit self belief in acarrier formerly seen as totally cozy.

In February, thieves hacked into the rapid machine of the Bangladesh relevant financial institution, sending messages to the Federal Reserve bank of latest York permitting them to thieve $81 million.

The attack followed a theft from Banco del Austro in Ecuador that netted thieves over $12 million and apreviously undisclosed assault on Vietnam’s Tien Phong bank that become not successful.

On Friday, ecu Banking Authority Chairman Andrea Enria entreated government in ecu Union member states to pressuretake a look at their economic establishments for cyber risks, caution banks is probablyrequired to hold greater capital as a buffer in opposition to what is an rising risk.

quick said it will additionally look at requiring clients to use present security features, inclusive oftwoaspect authentication of payment commands, that are currently non-compulsory at the device.

The organization can even have a look at growing new audit frameworks such that large bankssupplying correspondent banking services can verify that their customersregularly in developingnations — have appropriate security features in area around their fast terminal.

rapid said it would searching for to encourage banks, which have hitherto been reluctant to informothers whilst they may be attacked, to share information in order that tendencies and strategies in cybercrook behaviour can be diagnosed and tackled.

The co-operative can also devise new systems for cancelling payment commands. currently cancellation messages can only be sent between customers which have an instantaneous banking dating. This makes it tougher to cancel a fraudulent instruction despatched thru intermediary banks.

© Thomson Reuters 2016
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Tags: Bangladesh financial institution, Hack, Hacking, net, fast