20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels

If you use social media to promote your business online, you should be aware of these 20 things to never post on social media.

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.

Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post about them on social media without a strong purpose. Here are 20 taboo topics that most businesses should avoid posting about on social media.

Things to Never Post on Social Media

Complaints About Customers

You likely want to use social media as a way to connect with your customers. But if all you do is trash them online, it can obviously have the opposite effect. Even the occasional complaint about customers can be enough to damage your brand.

Complaints About Employees

Another kind of trashing you probably want to avoid is complaining about your employees online. The customers you connect with want to know that you have a strong team behind you that they can trust. So don’t take to social media to share complaints or rants about the inefficiencies of that team.

Angry Rants

In fact, any anger you have toward others, whether it’s the barista down the street who got your name wrong or the person who cut you off in traffic on the way to work, is probably best saved for venues other than social media.

Unconstructive Criticism About Public Figures

It’s also fairly likely that you’ll have some negative feelings toward public figures at some point, whether that’s politicians, celebrities or anyone in between. But if you’re going to criticize them in a way that’s totally unconstructive, it can come across as petty to your social media followers.

Divisive Political Opinions

You probably also have followers with a large assortment of different political beliefs. So it’s not always a good idea to share political opinions or views that are divisive or might alienate some of your followers.

Religious Rants

Religion is another tricky area. Unless your business or brand is targeted at a certain religious group or your posts don’t specifically alienate other groups of people, it’s probably best to steer clear.

Intrusive Questions

You also don’t want to be too intrusive when asking questions of your followers, either when posing general questions or interacting with people individually.

Ridicule of Any Group of People

If you use humor in your social media accounts, you need to be very careful who you might offend with your jokes. A silly tweet is fine now and then, but making fun of specific groups of people can go over the line.

Fake News

There are so many sources of fake news online, whether created on purpose for clicks or just because of lazy reporting. So be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed about important issues.

Trashing of the Competition

Healthy competition can be good for a business, even if you take that rivalry to social media. But there’s a big difference between a friendly back-and-forth and legitimate trash talking, which can make your business look petty.

Confidential Customer Information

Social media also isn’t the place for you to share any sensitive or confidential information about your customers. That probably seems obvious. But since some businesses use social media as a way to settle customer service issues, it is something that might come up from time to time.

Complicated Customer Service Issues

For that matter, it’s worth noting that social media really isn’t the place for you to settle customer service issues that can’t be handled with just a tweet or two. You can respond to customers’ original posts, but then try to move it to email or another format if you need more information.

Medical Issues

Medical issues, whether they relate to you, your team, your customers or anyone else, are also best saved for forums other than social media, if you even need to discuss them at all.

Personal Drama

Social media also isn’t the place for any drama related to your personal life. Even if you are part of your business’s brand, people don’t need to hear about personal drama that’s probably irrelevant to them anyway.

Apathetic Updates

Even though everyone has those days where they’re really just not feeling enthusiastic about work or business, your customers don’t need to hear about it. So don’t share with your followers every time you’re having a bad day or just feeling “blah” about your business.

Party Photos

Sharing photos of your team can be a great way to make your business more relatable on social media. And posting a casual photo at a local happy hour after work might be okay. But avoid the shots of the people who stayed at the office party until 2 a.m. and maybe overdid it. Those images will probably not instill your customers with confidence in your professionalism — or convince others following on social media to do business with you.

Anything Illegal

It should also be fairly obvious that posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea. Ad it might get you not only duped by clients but even prosecuted.

Risque Photos or Content

You should also stay away from posting any sexually suggestive photos or other content.

Controversial Re-posts

Even if you weren’t the original creator of a post, it can still make your business look bad if you re-post it. So stay away from retweeting or sharing any content that could be considered controversial.

Anything Irrelevant to Your Audience

The types of posts listed above can potentially make your business look bad on social media. But to be safe, it’s also best not to post anything that’s irrelevant to your audience. Sticking to only the essentials can help you avoid posting anything that’s going to hurt your business or your brand.

Shhh Photo via Shutterstock


Snapchat Redesigns App to Shift interest to Media Channels

Snapchat Redesigns App to Shift Attention to Media Channels

Snapchat is remodeling its application to make its media companions‘ channels greater appealing toclick on on, in a flow that could draw greater advertising revenue.

The channels, referred to as find out, are like mini cell magazines on Snapchat run with the aid of mediapartners, such as BuzzFeed and Time’s human beings mag. The startup slots advertisements betweenthe stories human beings can swipe via. but find out is not the most popular a part of the app. at the same time as 150 million people visit Snapchat each day, a find out channel can also most effective get 1 million perspectives a day, human beings acquainted with the problem have stated.

Snapchat is attempting to repair that with the aid of interspersing discover channels with the app’s staymemories, which frequently draw tens of tens of millions of viewers for popular events. And rather thansimply displaying a media employer‘s emblem, discover channels could have a cowl page of sorts that previews a tale interior, in step with a spokeswoman.

Snapchat and media companions split sales from the commercials on their find out channels. Thecorporation runs commercials on live tales too, however no longer on testimonies created by way ofperson users.

The employer became valued at $18 billion after its maximum recent fundraising, raising expectationsthat it can sooner or later turn a quickgrowing target market into big sales and income. but, it haspaintings to do to convince advertisers to spend heavily on its provider. Snapchat offers entrepreneurs ayounger, cellular-savvy target market without giving lots information, whilst services like fb telladvertisers what human beings like and what they will need to buy.

while Snapchat builds a broader case for a return on funding from its ads, the quickest manner it coulddevelop marketing revenue is to boom the wide variety of humans seeing the advertising spots.

© 2016 Bloomberg L.P.

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Tags: Apps, fb, stay tales, Snapchat, Snapchat find out, Social

soon, 32 Direct-To-domestic Channels To Telecast IIT Lectures live

Soon, 32 Direct-To-Home Channels To Telecast IIT Lectures Live

The channels might be freely to be had on Doordarshan’s FreeDish DTH platform and all that the scholarswill need is a set top container to get hold of them. (document picture)
NEW DELHI: college students throughout the u . s . a . might quickly be able to look at stay telecast of lectures from six IITs and some different top institutions whilst seated of their living rooms, with the Union schooling Ministry set to release 32 Direct-to-home channels to cater to their needs.

The branch of area has agreed to allot two transponders on a GSAT series satellite tv for pc for this boldmission, even as the agreements had been signed with many establishments with the intention toprovide training and content material so that it will be beamed on those channels.

“The government is specializing in using area technology to enlarge the attain of excessive first-rateschooling. via the 32 DTH channels the intention is to make certain that stay classrooms may betransmitted from ten ‘teaching Ends’ out of which six will be IITs positioned in Chennai, Mumbai, Delhi, Kharagpur, Kanpur and Guwahati,” a senior reliable instructed Press agree with of India.

Lectures of over a dozen other best institutions will also reach students on television and those names are being finalised. The Ministry is running to make sure that these channels are on air in a couple ofmonths, resources said.

those channels may be freely to be had on Doordarshan’s FreeDish DTH platform and all that the scholarswill need is a set top container to receive them, an professional said.

At a assembly last month, a excessivestage committee chaired with the aid of Director, IIT Gandhinagar,labored out the finer info of operationalising the mission. It has endorsed that the channels be operationalised by means of August this 12 months, resources stated.

Instagram to Add Video Channels to ‘Explore’ Section

Instagram to Add Video Channels to 'Explore' Section

Facebook’s picture sharing app Instagram is updating its “Explore” section to add video channels that will appear in a feed according to users’ preferences.

The feature will have a personalised channel called “videos you might like” that will collect videos from across Instagram’s global community and also will include a “Featured” column highlighting videos on specific topics, Instagram said.

For now, the upgrade will only be available in the United States, Instagram said on Thursday.

Instagram v7.20 is available on Apple’s App Store and Google Play.

On the company’s blog post, the team said:

“As people share more videos than ever before, we’re making it easier to discover the ones you’ll love. To begin, you’ll find a personalised channel called “Videos You Might Like” that collects videos from across Instagram’s global community into a seamless viewing experience. And as you scroll through the Explore grid, you may also see “Featured” channels filled with videos on specific topics.”

“Even with these changes, Explore still works the same way: It connects you to posts about your interests from people you don’t yet follow. The more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy. And if you see something you don’t like, tap “See Fewer Posts Like This” in the ‘…’ menu to make your Explore experience even better.”

Written with inputs from Reuters

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Tags: Apps, Instagram, Social