Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories and Messenger Stories now have more than 300 million users, the social networking company announced in post. More importantly, Facebook announced ads are coming to Stories on both its main app and Messenger. This comes about a year after ads were rolled out for Instagram Stories. The company has announced WhatsApp Status, the app’s version of Stories, will be getting ads next year. The Facebook, Messenger and Instagram Stories – along with WhatsApp Status – are clones of Snapchat Stories but have far more users than the pioneer of the feature.

In a post on the Facebook Business page, the company said “To help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world. Soon, you’ll be able to extend the reach [of ads] and improve the performance of your stories ad campaigns in Messenger.”

Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation. Brands such as iHeartRadio, Kettle Chips and KFC are among the advertisers who were part of the testing phase for Facebook Stories. The social media company claimed these brands have seen a “lift from their Facebook Stories ad campaigns.”

Citing an Ipsos survey, Facebook said, “More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38 percent of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it.”


Tata Power crosses two million consumer base milestone in India

Tata Power, India’s integrated power supply giant, has crossed the two-million consumer base mark in the country, officials said on Thursday. The company has been supplying power at economical rates across consumer categories, and the milestone achievement is a result of that, PTI reported.

A statement issued by Tata Power announced that its client base in Mumbai rose to more than 6.64 lakh in 2015-16 and went beyond the 15-lakh mark in New Delhi. Tata Power secured 18,511 direct consumers and 42,157 changeover consumers in its Mumbai grid in 2015-16, the statement added.

Managing director and Chief Executive Officer of Tata Power Anil Sardana said, ”Our growing consumer base speaks of the relationship we share with our customers. We constantly strive to reach new heights through constant innovation and are committed to ensuring that our customers have a great experience.”