Watch the Samsung Galaxy A9 (2018) stream here

We have been hearing about a Samsung event called “4x Fun” for quite some time. Although we expected a smartphone with four cameras, we were quite impressed to learn that all of the sensors are actually on the back, lined in a vertical setup. The phone will be called Galaxy A9 (2018) and will be launched in Kuala Lumpur later today, and you can follow the event live.

The new phone, also rumored to be called Galaxy A9s, will have a Snapdragon 660 chipset, 6 GB RAM and 128 GB storage. The screen is likely to be AMOLED with 18:9 ratio, similar to the Galaxy A8 (2018) and the Galaxy A8+ (2018) with flat panel and tiny bezels on the side.

Galaxy A9s quad-camera details confirmed by leaked image: tele, standard, wide, depth

The four cameras will all have a different purpose – there’ll be an ultra-wide snapper, a telephoto lens, the main camera is 24 MP f/1.7, and there is also a 5 MP shooter for good measure. Oh yeah, and the selfie snapper is also expected to be 24 MP, but with a f/2.0 aperture. Tune in at 5 PM MYT / 11 AM CEST to follow the event and to learn everything about the devices, including pricing and availability.

[“source=pcworld”]

Honor Magic 2 With Sliding Camera, FullView Display, Kirin 980 SoC, 40W Magic Charge Support Teased at IFA 2018

Honor Magic 2 With Sliding Camera, FullView Display, Kirin 980 SoC, 40W Magic Charge Support Teased at IFA 2018

Honor showed up at IFA 2018with a surprise this year – Magic 2

HIGHLIGHTS

  • Honor Magic 2 to come with a ‘Magic Slide’ camera
  • The smartphone will be powered by a Kirin 980 SoC
  • Magic 2 also comes with the 40W Magic Charger

Honor is jumping on the sliding camera bandwagon with its Magic 2 smartphone. During its event at IFA 2018 in Berlin, the Huawei sub-brand teased a smartphone called Honor Magic 2 that is claimed to come with a bezel-free display by leveraging a sliding camera functionality. The handset is a successor to the Honor Magic that was launched back in 2016 with display curves and AI-based features. The Magic 2, meanwhile, comes with a ‘Magic Slide’ feature that enables the phone to have a nearly 100 percent screen-to-body ratio.

At the IFA trade show, Honor only showed the Magic 2 briefly onstage. The successor to Magic phone did not get a proper announcement, but Honor President George Zhao teased some of the key features. However, the company did not provide too much information regarding the price, specifications, and availability of the smartphone. A zoomed-in image from Honor’s event shared by GSMArena, showcases the interesting-looking device that lacks any bezels or notches.

The most interesting feature in the Honor Magic 2 is its FullView display. There are no display notches or any significant chin at the bottom. It resembles the Oppo Find X that was launched earlier this year. Xiaomi has also recently teased a Mi Mix 3 with an “all-screen” display that moves the frontal paraphernalia to the slider behind the screen. Interestingly, as per the images, unlike the Find X, the Honor Magic 2’s camera slider appears to open manually. However, it may also be due to it being just an engineering sample and not a final product.

Additionally, the Honor Magic 2 will be powered by a Kirin 980 processor. At the same event, Huawei had launched the HiSilicon Kirin 980 as the ‘world’s first commercial 7nm SoC’. Compared to the previous generation 10nm process, the 7nm process is said to deliver 20 percent improved SoC performance and 40 percent more efficiency. Also, the Honor Magic 2 will come with a 40W ‘Magic Charge’ fastcharging technology. It is claimed to be very fast and safe. Honor, in a press release, said, “to further ensure safety, 15 layers of protection are also embedded in the smartphone. The phone can automatically identify the battery, cable and charger and only when all of the three parts are identified as safe, the Super Charger will start.”

“The launch of Honor Magic two years ago introduced the concept of the AI smartphone to consumers”, noted Zhao. “The first-generation Honor Magic was an era-defining smartphone that transformed the industry. In addition to AI-features that make the phone truly smart, Honor Magic’s ground-breaking all-curved panel design and powerful 40W charging support have reshaped smartphone design and become a benchmark for all smartphones. The developments of these futuristic flagship devices are closely followed by the smartphone and AI industry, and now the Honor Magic 2 has arrived.”

[“Source-gadgets.ndtv”]

Insights from Cannes Lions Health Festival 2018

Tom Richards

Cannes Lions is one of the most coveted and respected creative festivals in the world. The trophies are recognised globally as the ultimate achievement in creativity and winning at the Cannes Lions Health Festival puts us among the world’s elite. Below we hear from Tom Richards,
Chief Creative Officer of the Havas Lynx Group, the agency named as this year’s Cannes Lions Healthcare Agency of the Year.

To have seven shortlisted entries was incredible. To win two silvers and a bronze was amazing. To win Healthcare Agency of the Year is outstanding and exceeded all of our expectations. However, never ones to rest on our laurels, we came home not only armed with a new set of trophies for our cabinet, but also energised from being exposed to so much life-changing and inspirational work. In this article, I share some of the key learnings and trends with supporting case studies from the remarkable Cannes Lions Health Festival 2018.

Learning 1: Empathy

This is the new insight. It goes beyond profiles and stats. It’s about understanding your audience on a deeper level. Knowing what moves them, what drives them, what makes them feel.

Case Study: Ouchie 

Agency: Havas Lynx

Client: Chugai/Roche

Award: Silver Lion

When we think of arthritis we think of the old and frail. But Systemic Juvenile Idiopathic Arthritis (sJIA) actually affects a significant number of children. The painful flare-ups can leave them feeling extremely ill. Research showed they were too embarrassed to tell their teacher or carer that they felt unwell, describing how their condition left them feeling isolated from their classmates. The solution was simple: a patient support pack aimed specifically at children with sJIA, and a two-tone wristband to help them discreetly communicate how they’re feeling.

Learning 2: Craft

Take a great idea and make it absolutely shine. Beauty and impact in equal measure. Craft is often undervalued in the world of pharma, but when used appropriately it elevates the idea and execution to a space that cannot be ignored.

Case study: The AttackAgency: Havas Lynx

Client: AstraZeneca

Award: Silver Lion

Not your typical HCP film. Shot in 1:235 cinema formatting, with a tense and atmospheric style, it follows an elderly man who talks about an attack he had in the sea. He describes the impact – the pain, the chaos and the suffering – and we experience the attack with him through Jaws-style shots. The film ends with a big reveal: this wasn’t a shark attack, but a heart attack.

Trend 1: Problem Solving

Zone in on the core issue and find the best way to solve it. The end result should change perceptions or behaviours – or even laws. What’s great
about these ideas is that it doesn’t have to be a campaign, or even an ad, that answers the problem.

Case Study: Blink to Speak

Agency: TBWA/India

Client: Asha Ek Hope Foundation and NeuroGen

Brain & Spine Institute

Award: Grand Prix/Gold Lion/Silver Lion

Creating an affordable way to help patients speak.

The challenge for hospitals treating patients with ALS,
MNDS or spinal cord injuries is that current solutions are ultra hi-tech and extremely expensive, making them inaccessible. The solution: a new language based solely on blinking. Knowing that this is often the one movement that patients still have control over, Blink to Speak offered a

very simple way for patients to tell a doctor if they were uncomfortable, if they needed entertainment or if they needed to go home.

Trend 2: Technology

This isn’t just technology for the sake of it. It’s not about being showy or shiny – it’s about making life better. The below is a great example of tech that fits the problem at hand and integrates seamlessly into the context.


Case Study: Dot Mini

Agency: Serviceplan

Client: Becks DOT Inc

Award: Gold Lion

Because of the difficulty in translation and printing, only 3% of all text is available in braille. So they created an AI that could translate texts into braille – much faster than a human. They built it into a single device that could convert the texts into braille, using plastic ‘dots’ that move up and down with each sentence. The Dot Mini has access to hundreds of thousands of texts, and as the AI gets smarter, that number will only increase. Couple that with audio integration and you’ve got an absolute game changer.

Trend 3: Humour

I’m happy to see that pharma is finally taking steps into this territory. There’s still work to do as there’s seemingly a perception that most patients or doctors don’t have a sense of humour – but used appropriately, a bit of comedy can completely transform a healthcare campaign.

Case Study: No Needles

Agency: McCann Birmingham

Client: Dexcom

Award: Gold Lion

A radio campaign promoted a device that allows diabetes patients to monitor their blood sugar levels without needles.
And they made it funny. Very funny. The idea is that the world is already full of pricks – so, as a diabetic, the last thing you want is another one in your finger. The wryly-observed scripts give some examples of the sorts of pricks we encounter on a day-to-day basis. It’s an unexpected place to use humour – and that’s what makes it so good.

Find out more insights from the Cannes Lions Healthcare Agency of the Year at www.havaslynx.com

Tom Richards is Chief Creative Officer at the Havas Lynx Group

[“Source-pmlive”]

How IIMs are using CAT 2018 to take in more non-engineers

IIMs want students to come from diverse academic backgrounds and therefore IIM professors are trying to redesign questions for its MBA entrance exam CAT.  Photo: HT

IIMs want students to come from diverse academic backgrounds and therefore IIM professors are trying to redesign questions for its MBA entrance exam CAT. Photo: HT

New Delhi: As their classrooms continue to be dominated by men and engineers, the Indian Institutes of Management (IIMs) are trying to add diversity, which will ultimately show up in corporate boardrooms over the next few years. At the centre of this strategy is IIM’s Common Admission Test (CAT 2018), which will see a change in the type of questions being asked.

Although the IIMs have decided not to change the broad pattern in this year’s CAT examination, yet questions will be framed in a manner to create a level field for students from all streams, including arts and commerce.

IIM officials say they do not want the CAT pattern to be biased towards engineering students as there is a need for academic diversity in India’s top B-schools.

What kind of questions should you expect in the CAT

CAT 2018 convener and IIM Calcutta professor Sumanta Basu told Livemint that there was no significant change in the broad pattern of the CAT exam. The IIMs are continuing with the same set of three sections:

Section I: Verbal ability and reading comprehension

Section II: Data interpretation and logical reasoning

Section III: Quantitative ability

But within these sections, there is a change. “We may focus on questions that test candidates on fundamentals,” Basu said. “Our effort will primarily involve framing the correct types of questions instead of changing the pattern altogether,” he added.

The CAT exam does not have a syllabus. Only mocks tests, to be posted soon on the CAT website, can help you understand the pattern of questions. In the three-hour-long computer-based exam, candidates get 60 minutes each for the three sections.

According to analysis of previous CAT exams by coaching centres, the focus has been more on testing reasoning and analytical ability than grammar and vocabulary. This could be a reason why engineers have the upper hand in the CAT.

How are engineers filling up IIMs in large numbers

If you walk into a typical classroom in any of the 20 IIMs in India, chances are high you will encounter students who have already completed their engineering courses. Even popular author Chetan Bhagat first studied in IIT Delhi and then joined IIM Ahmedabad before working as an investment banker at Goldman Sachs.

IIM Calcutta, ranked consistently among the top management colleges in India, has an overwhelming number of 88% students coming in from an engineering background. The figures may be better in some other IIMs, like the one in Ahmedabad (68%), but the IIMs remain a bastion of engineering graduates.

Engineers dominate list of top scorers in the CAT exams. In 2017, there were only three non-engineers who scored 100 percentile.

What are the other changes in IIM selection process

Over the last few years, the IIMs have been making concentrated efforts to have more academic diversity, not just through the CAT but via other aspects of the selection process.

IIM Calcutta, for example, allots only 15 points out of 50 to the CAT score the while personal interview (PI) and a written ability test (WAT) together receive almost double the weight (24+5). Therefore, a candidate who can write well on a given topic has a higher chance of getting through IIM Calcutta than someone who is good in analysis but has poor writing and communication skills.

IIM Bangalore, on the other hand, wants you to be at your best in PI. The weightage is 30 for PI and 25 for CAT.

If you are applying to IIM Ahmedabad then a science student has to score at least 55% in class XII exams to get 1 point in the preliminary screening process while a commerce student needs only 50% and arts 45%.

How are IIMs giving importance to gender diversity

Besides skewed towards engineers, classrooms at IIMs are also skewed against the fairer sex. IIMs, both old and new ones, are walking the extra mile to ensure that women representation.

The admission of girls in IIMs during the last three years has shown an increasing trend with the total women admitted going up from 881 in 2015-17 to 1211 in 2017-19, according to the union ministry of human resource development. IIM Ahmedabad’s flagship PGP course saw 28% women students in 2017, as compared to 14% women in 2015.

IIM Rohtak has been the most successful so far in gender diversity with a ratio of over 50% going in favour of women.

[“Source-livemint”]