misconceptions regarding its content selection process and explains the requirements for video placement in the coveted “Trending” section. The myths which are debunked by a member of YouTube’s creator content strategy team include:
YouTube Trending gives some creators preferential treatment. YouTube Trending is only available to well-known creators. There’s an ideal time to publish to get featured in Trending.
Before getting into these myths let’s briefly go over what the YouTube Trending section is, which is not to be confused with home page recommendations.The goal of YouTube trending is to provide a set of videos that a wide range of viewers would find appealing.
This includes videos that are:
Showcasing the diversity of the platform.
achieving exceptional results in comparison to other videos on the platform or the channel. Aren’t clickbaity, misleading, or sensational.
Indicative of the culture and trends that are popular on the platform at the time.
One of the few places on YouTube where users can find new videos that aren’t personalized based on what they’ve watched in the past is YouTube Trending. All users throughout the whole country see the same list of videos in YouTube Trending. To ensure that it is up to date, the list is updated about once every fifteen minutes. Getting a video featured in the Trending section is a considerably big deal. Creators have developed their own theories regarding why and how videos are chosen because of the space’s high demand. There’s a myth that, in order to show up on YouTube trending, you have to either pay someone or know someone who works for the company.
This isn’t true. YouTube does not give preference to anyone when determining who is eligible to appear in YouTube Trending or accept payment in exchange for a spot there. When selecting videos for Trending, YouTube takes these things into account: Views total how quickly people are watching the video Where the views are coming from (including off YouTube)
The video’s vintage How does the video stack up against other recent uploads from the same channel? There are filters to ensure certain types of videos do not appear show up in trending such as videos with excessive profanity, extreme violence, mature content, or content which is disparaging to others.