Top Blog Highlights of 2023: The Most Popular Posts of the Year

Last year was an exceptionally productive period for blogging. Inspired by the idea of building consistent habits, I published 39 articles over a span of 42 weeks, covering topics ranging from employer branding and marketing strategy to advertising and content creation. For someone who had never considered themselves a prolific writer, it felt like a major achievement.

This year, however, the pace slowed considerably. Instead of maintaining that momentum, I managed to publish only 15 blog posts. While the drop in output was disappointing, it served as a valuable reminder of the importance of consistency and planning. The good news is that the rest of the team stepped up in a big way.

Our talented content specialist, Amber Vlietstra, along with our outstanding intern, Samantha Sewick, contributed a number of insightful articles that resonated strongly with readers throughout the year.

To celebrate the content that made the biggest impact, here’s a countdown of the most-read blog posts of 2023 based on page views.

10. Employer Branding in the Medical Device Industry

Recruitment and talent acquisition remained major challenges across industries in 2023, especially within medical device manufacturing.

This article explored how a strong employer brand has become a critical advantage for companies looking to attract and retain skilled professionals. It examined current hiring challenges, strategies for building a compelling employer reputation, and examples of successful branding initiatives that help organizations stand out in a competitive talent market.

9. Marketing Lessons from Rick Rubin’s The Creative Act

Creativity is often viewed as something reserved for artists, but Rick Rubin’s bestselling book The Creative Act: A Way of Being argues otherwise.

This blog examined key lessons from Rubin’s work, including the idea that creativity is a universal human skill and an ongoing process of exploration. Marketers can learn a great deal from his perspective on collaboration, experimentation, and embracing imperfection as part of the creative journey.

8. Five Must-Read Books for Writers

Whether you’re a seasoned professional or just beginning your writing journey, there are certain books that can dramatically improve your skills.

This article highlighted five highly recommended reads that cover everything from grammar fundamentals and storytelling techniques to motivation and creative confidence. The selections offer practical advice and inspiration for writers at every stage.

7. First Impressions of MD&M West

Attending a major industry event for the first time can provide valuable insights, and MD&M West was no exception.

This blog shared key takeaways from the medical design and manufacturing trade show, including discussions about artificial intelligence, healthcare innovation, emerging technologies, and effective marketing strategies. One standout observation was that enthusiasm and engagement often matter more than the size of a company’s booth.

6. Grammar Trends Shaping Digital Communication

Language continues to evolve, particularly in online environments.

This article explored three notable grammar trends gaining traction in 2023:

• Emojis functioning as punctuation
• Sentence fragments used for emphasis
• Greater flexibility in digital writing conventions

While some of these practices challenge traditional grammar rules, they reflect the changing ways people communicate in modern digital spaces.

5. Understanding Google Analytics 4

The transition from Universal Analytics to Google Analytics 4 (GA4) was one of the biggest developments in digital marketing this year.

This blog provided an overview of website analytics, explained why understanding user behavior matters, and introduced readers to the new capabilities offered by GA4. It served as a practical guide for marketers navigating the shift to Google’s latest analytics platform.

4. A Writer’s Perspective on AI Content Tools

Artificial intelligence became one of the hottest topics of 2023, particularly in the world of content creation.

This article examined tools such as ChatGPT from the viewpoint of professional writers. Rather than viewing AI as a threat, the piece explored how these technologies can support creativity, improve efficiency, and help overcome common challenges like writer’s block.

3. Business Audiobooks Worth Listening To

For busy professionals, finding time to sit down and read can be difficult.

This popular blog shared a curated list of business-focused audiobooks that provide valuable insights while fitting easily into daily routines. From leadership and entrepreneurship to personal development, the recommendations highlighted the convenience and educational value of audiobook learning.

2. Lessons Learned During an Internship

One of the year’s most engaging posts came from our copywriting intern, Samantha Sewick.

In this reflective article, she shared her experiences working as part of the team, discussing the importance of adaptability, collaboration, and continuous learning. Her insights offered an authentic perspective on professional growth and the value of hands-on experience.

1. Emerging B2B Marketing Trends for 2024

Taking the top spot by a wide margin was a forward-looking article exploring the future of B2B marketing.

The post examined several trends expected to shape the industry in 2024, including:

• The growing role of artificial intelligence
• Expansion of influencer marketing in B2B sectors
• Data-driven personalization
• Evolving customer expectations
• New approaches to content strategy

For marketers seeking a competitive edge, this article became essential reading as businesses prepared for the year ahead.

Looking Back and Moving Forward

While this year didn’t match the publishing pace of the previous one, the content that was produced delivered meaningful value to readers and sparked important conversations across marketing, writing, technology, and business.

More importantly, the contributions from our team helped ensure a steady flow of fresh ideas and perspectives throughout the year.

As we look ahead, we’re excited to continue exploring emerging trends, sharing practical insights, and creating content that helps professionals stay informed and inspired.

Have a marketing, business, or content topic you’d like us to cover in the future? We’d love to hear your ideas and continue the conversation.