Apps to Provide Peace of Mind With a Teenager Behind the Wheel

Q. I have a new teenage driver in the family. What’s the best way to keep tabs on his whereabouts when he is out with the car? Will regular location-tracking phone apps work?

A. As long as you and the teenage driver agree to use a location-tracking app on your phones, the software should give you an idea of where he is at any given moment. Several apps and services for monitoring location through a smartphone can be found online. But keep in mind that you may not get the latest updates if the teenager loses his phone, its battery runs out or a network signal is unavailable.

Some location-tracking services include features specifically for keeping tabs on young drivers. For example, Life 360’s Driver Protect for Android and iOS is one option in this category and includes roadside assistance, a “Safe Drive Review” report for parents to see where the driver went (and how fast), arrival alerts, crash detection and emergency response tools. A Driver Protect subscription is $7.99 a monthbut comes with a free seven-day trial.

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The Life360 Driver Protect app, one of several subscription services that track drivers, guides a new user through setting up a “circle” for family members to see one another on a map. Once configured, the app collects GPS and other data from the driver’s phone to show location, route and other information. Credit The New York Times

For parents who do not want to rely solely on information collected from the phone, a number of companies make vehicle-monitoring kits that use a small gadget that plugs into the car’s onboard diagnostics (OBD-II) port, usually found under the dashboard. Through its companion smartphone app, the device reports the car’s location, speed, braking information, driving history and more. You need to buy the OBD-II adapter (typically less than $80) and pay a monthly subscription fee. Prices vary based on the company, but Bouncie, Hum and MotoSafety are three car-tracking products to consider.

Newer vehicles may have optional tracking tools and custom apps available, so check your car’s user manual if you think these may be available. If the car already has the OnStar vehicle-safety service, you can add its FamilyLink monitoring feature for $3.99 a month.

Welcoming a new motorist into the family these days involves more than just driver’s education classes and adding the teenager to the insurance policy. Distracted driving incidents from texting or fiddling with other technology in the car are dangers that most older generations of drivers did not experience. The National Safety Council has information and app suggestions online for reducing distracted driving. Additionally, the council’s DriveItHome.org site hosts a series of detailed guides for parents of new driver

Even for parents who opt for less electronic surveillance of their teenage drivers, there is software to suggest for the new driver. Apps for the family’s insurance company, navigational aids and roadside-assistance tools can provide help when needed and minimize that invasive feeling.

The Mobile Moment: Data-Driven Insights And The Consumer Frame Of Mind

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From the early days of geofencing to more recent developments around detailed audience definitions — including data-driven targeting and deep campaign analytics — strong mobile marketing strategies still start with the right ad in the right place at the right time. Today, however, time and location alone cannot capture the full dynamic of the mobile-savvy shopper.

In addition to smart creative combined with data-informed decisions about place and time, brands must work to engage with consumers at moments that align with the right frame of mind. Brands must go beyond shoppers’ immediate context, focusing on consumers’ longer-term goals and needs.

Yes, mobile technology is a conduit to the consumer, but designing engaging experiences takes insight. Acquiring and using the data that drives those insights often proves challenging for advertisers in the location-powered mobile space.

Understanding Mobile Advertising Challenges

Challenges for brands in the mobile space often come down to how well and how expansively they understand their customers. In Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on our behalf, 38% of the polled brands cited difficulty contextualizing historical location insights about consumers, and 37% said they have trouble targeting customers with granularity.

Both steps are crucial to successful mobile campaigns. Brands must understand what collected consumer data tells them about where a shopper has been, what they do and when they tend to do it — in other words, the context of their location history. Next, as with the concept of granular targeting, advertisers can use these insights to reach present and future customers with mobile-ad experiences that reflect all the levels of detail and relevance that only data can provide.

Compounding the gap between brands and deep consumer insights are challenges around timing. About one-third of the polled advertisers said they were unable to track customers or reach them in their moments of need, also known as the mobile moment: the point in time and space in which the consumer uses their mobile device to achieve something.

For all brands, even if they have the data about consumer behaviors over time, and even if they can identify the granular, targeted audiences that drive relevant campaigns, it’s still critical to serve the right ad in the right place at the right time. And sometimes that “right time” represents a moment prior to the consumer even knowing what they want next.

Anticipating Consumers’ Needs

In our research conducted in association with Wildness in 2016, millennial and Gen Z respondents told us that mobile creative needs to not only preserve the underlying context of what consumers are doing in the moment, but mobile ads should also inspire and even anticipate what consumers want to do next.

For example, let’s say data-fueled insights help brands identify millennial consumers who have historically sought out limited-edition sneakers. Based on time and location, mobile creative can prompt these potential buyers to travel across town to a pop-up sneaker event, even if there’s some risk of long lines or the sneaker selling out. As Forbes reports, millennials often respond positively to brand experiences that include some element of risk.

It’s important to inspire shoppers with relevant opportunities they didn’t know about before. This data-driven approach not only builds positive brand engagements, but when a mobile creative experience hits those marks, 42% of those we polled said they would click on the mobile ad; 21% said they would screenshot the relevant ad for later, and 26% said they would send those saved screenshots to their peers. Perhaps most importantly, one in four of the mobile consumers surveyed said they would then be motivated to make a purchase.

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Next Steps: Maturing Mobile Marketing Programs

Many brands already understand these approaches but the challenges they face in the location-powered mobile space are real. We can see this in the realm of accurately addressing ROI, for example, down to the level of how organizations select metrics that represent best methodologies. Some 67% of marketers called out those challenges, in particular, as Marketing Dive reports.

Starting with the data we’ve just addressed, subsequent installments of this column will highlight how brands can generate these results in their own campaigns, fine-tuning their mobile marketing mix and maturing their overall mobile marketing program. When advertisers put location data and data-driven insights at the heart of their efforts, whole organizations grow stronger, more effective, and more successful at achieving positive marketing outcomes. It takes a dedication to location, context and capturing consumers in the right frame of mind.

[“Source-forbes”]

Acer Swift 7 and Spin 7 Seem Useful for Mobile Business — If You Don’t Mind the Price

The Small Acer Laptops, Swift 7 and Spin 7, Seem Useful for Mobile Business -- If You Don’t Mind the Price

When Apple launched the MacBook Air, it introduced a new level of portability in computing with a very slim form factor and functionality that got everyone’s attention. Although it has taken a while, Acer (TPE:2353) has one upped Apple with the announcement of its new laptop and a two-in-one, called the Swift 7 and Spin 7 respectively, at the IFA 2016 in Berlin.

The need for small and powerful portable computing is extremely important for business users, because remote work, collaboration and hosted services are all key for the way today’s workforce access digital technology. And the two computers by Acer are not only slim, but they also feature the latest Intel processors so you should be able to tackle even the most demanding applications without too much trouble.

A Look at the New Small Acer Laptops

The Swift 7

Small Acer Laptops: The Swift 7

The Swift 7 is 0.39-inches or 9.98mm thick (or thin), making it the first laptop thinner than a centimeter, and according to the company, the world’s thinnest laptop. At only 2.48 pounds it is also light, but Acer has added powerful components that business users now demand with their portable computing.

This laptop is a Windows 10 machine with a 13.3-inch Full HD IPS display that is powered by the latest Intel 7th-generation Core i5 processor, 8GB of RAM and 256GB of SSD storage. The system doesn’t have a fan, so it is a passively cooled design with an aluminum uni-body chassis.

Small Acer Laptops: The Swift 7

The Swift 7 has two USB-C 3.1 ports and a headphone jack with a battery that Acer says will give you nine hours of power by leveraging the new Intel chipset.

The wireless connectivity delivers 3X faster wireless speeds using a 2×2 802.11ac with MU-MIMO technology.

A feature that might seem odd is the very large touchpad. The company says it will give you more space to navigate with so you can scroll and click with improved accuracy.

Small Acer Laptops: The Swift 7 Has a Wide Precision Touchpad

The Swift 7 is going to be available first in China sometime in September, followed by the US and Europe in October for $999.99.

The Convertible Spin 7

Small Acer Laptops: The Convertible Spin 7

The Spin 7 is a two-in-one that is also slim, coming in at 0.43 inches (10.98mm) thin and weighing 2.6 pounds. It also runs on Windows 10 along with Continuum, an application that can detect the device that is being used and adjust accordingly to optimize the functionality. What this means for the business user is, when you switch from laptop to tablet, Continuum will modify the system so you can be more efficient.

The processor for the Spin 7 is more powerful, taking advantage of the Intel Core i7, but the RAM, storage and ports are the same as the Swift 7. As for the battery, you get one hour less at eight hours, which is still respectable considering the size of the display.

The biggest difference from the Swift is the 14-inch full HD IPS touchscreen that flips all the way back. This flexibility lets you use the Spin 7 in four different modes: laptop, stand, tent and tablet.

Small Acer Laptops: The Convertible Spin 7

The price for the Spin is higher, starting at $1,199 and with the same availability date in the US.

Value

The Swift 7 and Spin 7 are not the cheapest portable computers, but the market is proving business users are willing to pay for powerful devices that are highly portable and functional. Apple, Microsoft,  Samsung, Huawei and Xiaomi have similar products at very different price points. So if you are in the market for one of these computers, take your time and find out what your needs are, because you have many options.

Images: Acer

[“source-smallbiztrends”]

Acer Swift 7 and Spin 7 Seem Useful for Mobile Business — If You Don’t Mind the Price

The Small Acer Laptops, Swift 7 and Spin 7, Seem Useful for Mobile Business -- If You Don’t Mind the Price

When Apple launched the MacBook Air, it introduced a new level of portability in computing with a very slim form factor and functionality that got everyone’s attention. Although it has taken a while, Acer (TPE:2353) has one upped Apple with the announcement of its new laptop and a two-in-one, called the Swift 7 and Spin 7 respectively, at the IFA 2016 in Berlin.

The need for small and powerful portable computing is extremely important for business users, because remote work, collaboration and hosted services are all key for the way today’s workforce access digital technology. And the two computers by Acer are not only slim, but they also feature the latest Intel processors so you should be able to tackle even the most demanding applications without too much trouble.

A Look at the New Small Acer Laptops

The Swift 7

Small Acer Laptops: The Swift 7

The Swift 7 is 0.39-inches or 9.98mm thick (or thin), making it the first laptop thinner than a centimeter, and according to the company, the world’s thinnest laptop. At only 2.48 pounds it is also light, but Acer has added powerful components that business users now demand with their portable computing.

This laptop is a Windows 10 machine with a 13.3-inch Full HD IPS display that is powered by the latest Intel 7th-generation Core i5 processor, 8GB of RAM and 256GB of SSD storage. The system doesn’t have a fan, so it is a passively cooled design with an aluminum uni-body chassis.

Small Acer Laptops: The Swift 7

The Swift 7 has two USB-C 3.1 ports and a headphone jack with a battery that Acer says will give you nine hours of power by leveraging the new Intel chipset.

The wireless connectivity delivers 3X faster wireless speeds using a 2×2 802.11ac with MU-MIMO technology.

A feature that might seem odd is the very large touchpad. The company says it will give you more space to navigate with so you can scroll and click with improved accuracy.

Small Acer Laptops: The Swift 7 Has a Wide Precision Touchpad

The Swift 7 is going to be available first in China sometime in September, followed by the US and Europe in October for $999.99.

The Convertible Spin 7

Small Acer Laptops: The Convertible Spin 7

The Spin 7 is a two-in-one that is also slim, coming in at 0.43 inches (10.98mm) thin and weighing 2.6 pounds. It also runs on Windows 10 along with Continuum, an application that can detect the device that is being used and adjust accordingly to optimize the functionality. What this means for the business user is, when you switch from laptop to tablet, Continuum will modify the system so you can be more efficient.

The processor for the Spin 7 is more powerful, taking advantage of the Intel Core i7, but the RAM, storage and ports are the same as the Swift 7. As for the battery, you get one hour less at eight hours, which is still respectable considering the size of the display.

The biggest difference from the Swift is the 14-inch full HD IPS touchscreen that flips all the way back. This flexibility lets you use the Spin 7 in four different modes: laptop, stand, tent and tablet.

Small Acer Laptops: The Convertible Spin 7

The price for the Spin is higher, starting at $1,199 and with the same availability date in the US.

Value

The Swift 7 and Spin 7 are not the cheapest portable computers, but the market is proving business users are willing to pay for powerful devices that are highly portable and functional. Apple, Microsoft,  Samsung, Huawei and Xiaomi have similar products at very different price points. So if you are in the market for one of these computers, take your time and find out what your needs are, because you have many options.

Images: Acer

[“source-smallbiztrends”]