Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]

Does Camera Gear Matter? Hear What Five Photographers Think

Image result for Does Camera Gear Matter? Hear What Five Photographers ThinkIt’s the age old question in photography: how much does expensive photography gear matter for achieving great shots? In this 8-minute video, photographer Erik Wahlstrom puts the question to 5 photographers.

There’s no clear cut answer to the question, according to this group polled. Yes, the photographer behind the camera has massive creative input… but they couldn’t take a photo without a camera in the first place.

So yes, photography gear does make a difference, “just don’t expect it to replace a solid foundation in photography,” says Alan Brock.

“In a lot of situations gear does matter, but probably not as much as you would think,” says popular landscape photographer Thomas Heaton.

The photographers featured in the video conclude that gear does play an important part in what makes a good photo, but it is only one piece of the puzzle that needs to be considered.

“There is no lens or camera body that will transform a bad photographer into a good one,” concludes Wahlstrom. “So does gear matter? Yeah. 100% yes. Absolutely it does. Except, I guess, when it doesn’t?”

[“Source-petapixel”]

LSR’s ‘admin gazebo’ and five other things I love about my college

A welcome notice put up for LSR’s freshers by the mathematics department

On Wednesday, July 19, I was admitted to Lady Shri Ram College for Women for the BSc (Hons) mathematics programme. Though I attended the college orientation programme and the department orientation on July 20 and 21 and know I am in for the long haul (three years) here, those two days were enough for me to fall in love with a few things in my new college.

1.Tradition

The college orientation was held on July 20, with guest speakers including notable alumnae of LSR. Thereafter, students from each department headed towards various spots on campus to plant saplings as part of the LSR tradition. My mathematics department planted three saplings in the green space adjoining the admin office. It was officially our first exercise as a department.

The admin gazebo – Yes, that definitely looks like a cool spot to chill out in. (Sourced)

2.Cool hangouts

It was during the planting of the saplings that I saw the admin gazebo in front of the admin office. As the name suggests, the shaded sitting area looked like a potential centre for student activity.I knew right away that I’d be spending a lot of time here.

3.Lush green campus

It’s a lush green campus with trees standing tall against red brick buildings and shaded walkways leading to the college building. Even the view from our class corridor is breathtakingly beautiful. I have learnt that the gardeners are given due credit for their efforts.

Trees, manicured lawns add to the beauty of this campus. (Sourced)

4. Easy access to information

As I walked through the college halls, my seniors’ dedication and creativity was evident. The notice boards designed by various societies and departments were meticulously structured and packed with information. The mathematics department’s notice board had details of activities conducted all year round.

The colourful and nicely done up notice boards in LSR. (Sourced)

5.Friendly seniors

Our seniors ensured that we felt at ease despite our nerves. Exhilarating performances by various societies and helpful tips during department orientations were all part of the package. It wasn’t based purely on a sense of duty, but reflected our seniors’ genuine care and concern for us.

6.An enabling environment

Besides the admittedly excellent faculty and academic rigour, societies help in the all-round development of students. While the former fuels a student’s inquisitive streak, the latter equips her with skills ranging from engagement to management. By the end of it all, an ELSA (referred to students of LSR) is sure to have carved a niche for herself.

Through the course of my studies here I look forward to growing into someone more confident, knowledgeable and kind; someone who has the power to change her surroundings, for the better.

 

 

[“source-hindustantimes”]

Five Pieces of Gear That Are Always in My Photography Bag

Image result for Five Pieces of Gear That Are Always in My Photography Bag

With every job or concept we go to shoot, our gear that we take with us is constantly changing. We take our full lighting setup for a day in the studio then we turnaround and pack a separate bag to go shoot in the mountains for that perfect sunset. The gear we take with us is on a constantly turning roundabout between our bags and kits. Through all the madness there does seem to be a few items that are consistently put into every setup. It’s those pieces of gear that work in all scenarios that are invaluable to us and how we work. These are the five items that I won’t leave the house without regardless of what’s on the agenda.

External Battery

When you want to talk about a universally useful item for any photographer it’s hard to leave out an external battery. I don’t think you could find anyone today who hasn’t had a battery die on them at a bad time making their job harder. This gains even more importance if you have a camera that can be charged via USB like the Sony Alpha series of camera. Having this in my bag is great to hook my phone and camera to charge while going between locations in the city or on a hike I can use it to charge my headlamp to make sure I don’t get stranded in the dark. These come in a variety of different charge capacities and ports so make sure the get the one that suits you the best.

Peak Design Capture Pro

I have used this more than any other item in my kit and it has the battle scars to prove it. This is for the people that always want their cameras out of the bag and accessible at all times. Having this on your shoulder strap will ensure that you won’t miss those candid shots that happen for that spilt second. It also provides a secure attachment system to free up both of your hands and keep the camera safe. It uses an Arca Swiss tripod plate so it may not cater to everybody, but if you do decide to implement the Capture Pro I don’t see you being disappointed.

Camera Weather Protection

This one is pretty self-explanatory and it’s a piece of gear that usually goes unnoticed until you realize you don’t have it and need it. Everyone is going to find themselves in bad weather at one point or another and we all know that these shiny high tech cameras don’t go well with water. It could be as simple as keeping a spare grocery bag tucked away in a pocket or getting something specific like a camera sleeve but it could save your wallet in the long run.

Joby GorillaPod

The Joby Gorillapod is the Swiss army knife of camera tripods because it’s not great at anything but can do little bit of everything. Made popular by the vlogging community on YouTube it has since become a mainstay in my camera bag. I have used this in so many different situations from a main tripod on a hike, phone time lapses while shooting locations, putting a LED light up in a tree, and attaching it to my main tripod to hold the separate preamp when recording a video. It’s such a simple and intuitive design and you’ll never catch me anywhere without one.

The Classic Pocket Knife

Just like my great grandfather I will always have a sharp pocket knife on my bag or in my pocket. This is used multiple times a day no matter what I’m doing. From cutting gaff tape to opening those brand new boxes from your favorite camera store, everyone needs a solid pocket knife to take along with them. Along with the external battery this is gear that I’d have on me no matter what career I was involved in. Just be careful to remove them when going through airports or being aware of the state’s laws that you’re visiting as they may have specific restrictions on size, style, etc.

Everyone’s style and work will dictate which pieces of gear end up in their bag. You may use all of these already or have no use for any of them. These are just the pieces that suit what I do and over time these will constantly be evolving to what is continuing to better my workflow. Just find what works best for you and keep shooting!

[“Source-ndtv”]