Facebook News Feed Tweaked to Show More Authentic, Timely Stories

Facebook News Feed Tweaked to Show More Authentic, Timely Stories

Facebook News Feed Tweaked to Show More Authentic, Timely Stories
In a bid to display more relevant stories on its News Feed, Facebook has rolled out fresh changes with new signals to “better identify and rank authentic content”.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

According to a report in The Next Web on Wednesday, Facebook’s new signals tap one of its core values – authentic communication – to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

To do this, “Facebook first attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.
If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebook is also trying to be faster at spotting authentic content and making it appear on the user’s News Feed. This update notes how universal signals change in real time.

ALSO SEEFacebook Mulling Over Ways to Curb Fake News

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added.

Tags: Facebook, Fake News, Social

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Facebook News Feed Revamped to Surface More Relevant Videos

Facebook News Feed Revamped to Surface More Relevant Videos

Facebook is changing the way it ranks videos that appear on the News Feed so that the videos which are more relevant to you surface on the screen.

With this new change, longer videos that people spend time watching may get a boost.

“We look at a range of signals when determining which videos to surface to you in the News Feed, including how long a video is watched, whether people choose to turn on sound, and if people open the video in full screen,” Facebook said in a blog post on Thursday.

One of the signals Facebook looks at is “percent completion” – the percent of each video you watch — to help them understand which videos you enjoyed.

If a user watches most or all of a video, it signals Facebook that the video was compelling for the user.

This may result in a slight increase in distribution of longer videos that people spend time watching on Facebook.

So the users who find longer videos engaging may be able to discover more of them in the News Feed.

It may also impact shorter videos as they may see a slight dip in their distribution.

However, there is no defined length of a video that defines a ‘long’ video.

ALSO SEEFacebook Tunes Trending Topics to Better Deliver News

“The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling,” Facebook said.

According to a report in TechCrunch, this change includes Facebook Live videos that were recorded earlier, and have now transitioned to regular videos.

“In addition, the algorithm will apply not just to those videos on the News Feed itself, but also in the Suggested Videos section which appears below the one you are currently viewing,” the report noted.

The change will be rolled out gradually over the next few weeks.

Tags: Facebook, News Feed, Facebook Videos, Facebook Update, Social, Apps
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Facebook Instant Games Launched; Lets You Play Games in Messenger, News Feed

Facebook Instant Games Launched; Lets You Play Games in Messenger, News Feed

HIGHLIGHTS
New games effort could be a step toward eventually monetising Messenger
Instant Games is launching in 30 countries with 17 titles available
Instant Games will allow users to invite others and share results, scores
Facebook on Tuesday unveiled “Instant Games” allowing users of the world’s biggest social network to play from its Messenger application or directly on their news feeds.

The new games effort could be a step toward eventually monetising Messenger, which now has more than one billion users.

“This new games experience allows people to easily discover, share, and play games without having to install new apps,” said Facebook product manager Alissa Ju in a blog post announcing the initiative.

Instant Games is launching in 30 countries with 17 titles available including “Pac-Man” from Bandai Namco, Taito’s “Space Invaders,” Zynga’s “Words with Friends” and King Digital’s “Shuffle Cats Mini.”

instant games launch titles Instant Games Titles

While Facebook has previously been home to “social” games like Zynga’s “FarmVille,” this effort aims at smartphone users and also works with Messenger, its fast-growing communications platform.
“The primary way that we expect people to be interacting with Instant Games is through Messenger, especially at first,” said Leo Olebe, director of global games partnerships at Facebook.

Olebe said the initiative is the first time games will be “a platform inside of Messenger” and the first time Facebook has directly put games on mobile devices.
The concept is similar to that of “Instant Articles,” which allows faster loading of news stories by hosting them on the powerful servers of Facebook instead of linking to a separate news site.

While Facebook ad revenues have been surging, the company has warned its ad growth is likely to slow, but Olebe nevertheless said there will be no immediate effort to draw revenue from the games.

instant games developer partners Instant Games Developers

“Right now it’s still early in the process, monetisation will come later down the road,” he said, adding that Facebook wants “to drive the engagement in the overall experience.”

Instant Games will allow users to invite others and share results and scores, but has controls to prevent people from getting overwhelmed with requests to play.

“The games are not designed to reward people for getting an increasing number of folks to play,” he said.

Tags: Facebook, Facebook Messenger, Instant Games, Messenger, Gaming, News Feed, Facebook Gaming, Social, Apps

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Facebook Tweaks News Feed to Prioritise ‘Informative’ Posts

Facebook Tweaks News Feed to Prioritise 'Informative' Posts

In a move to make your News Feed more informative, Facebook has tweaked its algorithm to bring news that’s relevant and of interest to you.

“Our goal with News Feed is to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest in their News Feeds,” said Facebook in a blog post on Friday.

According to Jie Xu, Research Scientist, Akos Lada, Data Scientist and Vibhi Kant, Product Manager at News Feed, when Facebook rank and make improvements to News Feed, it rely on a set of core values.

“These values – which we’ve been using for years – guide our thinking and help us keep the central experience of News Feed intact as it evolves,” they wrote.

To better understand how the social media giant can show people the most informative stories to them, it talks to people and ask them how it can improve what they see when they check Facebook.

“With the new update, we are creating a new ranking signal to predict what is most informative to you, so those stories appear higher in your feed,” Facebook said.

“First, we look at the stories that people tell us they find informative. People from our Feed Quality Programme look at each story in their feed and rank it on a scale of one to five – one being ‘really not informative’ and five being ‘really informative’,” it added.

The stories people rate as informative and really informative help create a new prediction about how informative Facebook thinks hey will find each story.

“We then combine this signal with how relevant the story might be to you personally a” taking into account things like your relationship with the person or publisher that posted, or what you choose to click on, comment on or share a” to best predict stories that you might personally find informative,” the post read.

Tags: Apps, Facebook, News Feed, Social

 

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