Lotame Partners with Cint to Build Custom Insights Communities

Image result for Lotame Partners with Cint to Build Custom Insights CommunitiesNEW YORK, NY–(Marketwired – Jun 12, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended audience insights and additional revenue streams.

Lotame clients will be able use Cint’s technology to create panels of site visitors to conduct tailored research, directly accessible in the DMP for highly customized audience creation and data activation.

“Building on our research foundation of quality data sets combined with best in class technology and global reach, we are excited to partner with Lotame to assist with facilitating and powering more actionable, real-time research at scale,” said Morten Stand, CEO, Cint. “As we connect our technology’s capabilities, we are bringing big data together with deep, rich, self-declared data to make unique profiles more actionable. Through this integration, we will be providing a compelling, enriched offering for media buyers and publishers around audience insights, discovery and activation.”

Publishers invite their site visitors to register with Cint, who then become panelists that are included in a pool that is sold programmatically to market researchers. For every survey completed by a panelist, the panelist is compensated, and the publisher who drove that panelist’s registration also receives a share of revenue. Cint also collects additional demographic data on their panelists at registration, which is anonymized and fed back into the Lotame DMP, giving publishers both increased revenue per unique visitor but also increased demographic reporting on those visitors.

“Lotame is committed to bringing our clients actionable data. This partnership combines our data expertise with Cint’s rich, first-party profile data that can be immediately leveraged,” said Laura Lewellyn, Senior Director of Market Innovation, Lotame. “Our client base will be able to drive deeper insights based on visitors’ responses and increase monetization from their readership.”

Cint hosts 40 million registered consumer panelists worldwide, compliant with all market research industry standards, local data privacy laws and is ISO certified.

About Lotame
Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. Learn more at www.lotame.com.

About Cint
Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform is a fully transparent insights marketplace, brings together questions and answers from all around the world.

Reach over 40 million people consumers in 80+ countries, all sourced via 2,000+ different panels owned by publishers, local media outlets, market research agencies and non-profits.

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Acquisitions Accelerate as Tech Giants Seek to Build AI Smarts

Acquisitions Accelerate as Tech Giants Seek to Build AI Smarts

HIGHLIGHTS
Major tech companies are betting big on artificial intelligence
As a result, they are ending up in acquiring more AI startups than ever
Apple, Google, Uber, Ford etc., have acquired sizeable number of startups
A total of 34 artificial intelligence startups were acquired in the first quarter of this year, more than twice the amount of activity in the year-ago quarter, according to the research firm CB Insights.

Tech giants seeking to reinforce their leads in artificial intelligence or make up for lost ground have been the most aggressive buyers. Alphabet Inc’s Google has acquired 11 AI startups since 2012, the most of any firm, followed by Apple Inc, Facebook Inc and Intel Corp, respectively, according to CB Insights.

The companies declined to comment on their acquisition strategies. A spokesman for Apple did confirm the company’s recent purchase of Lattice Data, a startup that specialises in working with unstructured data.

The first quarter also saw one of the largest deals to date as Ford Motor Co invested $1 billion in Argo AI, founded by former executives on self-driving teams at Google and Uber Technologies Inc.

Startups are looking to go deep on applications of artificial intelligence to specific fields, such as health and retail, industry observers say, rather than compete directly with established companies.

“What you will see is very big players will build platform services, and startup communities will migrate more to applied intelligent apps,” said Matt McIlwain, managing director of Madrona Venture Group.

Healthcare startup Forward, for example, is using artificial intelligence to crunch data that can inform doctors’ recommendations.
“For people who really want to focus on core AI problems, it makes a lot of sense to be in bigger companies,” said Forward Chief Executive Officer Adrian Aoun, who previously worked at Google. “But for folks who really want to prove a new field, a new area, it makes more sense to be separate.”

Artificial intelligence companies that do remain independent field a steady stream of suitors: Matthew Zeiler, chief executive of Clarifai, which specialises in image and video recognition, said he has been approached about a dozen times by prospective acquirers since starting the company in late 2013.

Clarifai’s pitch to customers such as consumer goods company Unilever Plc and hotel search firm Trivago is bolstered by its narrow focus on artificial intelligence.

“(Google) literally competes with almost every company on the planet,” Zeiler said. “Are you going to trust them with being your partner for AI?”

Tech giants have been locked in a bidding war for academics specializing in artificial intelligence. Startups rarely have the capital to compete, but a company with a specialized mission can win over recruits, said Vic Gundotra, chief executive of AliveCor, which makes an AI-driven portable heart monitor.

“They say, ‘I want to come here and work on a project that might save my mother’s life,'” Gundotra said.

© Thomson Reuters 2017

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Tags: AI, AI Startups, Artificial Intelligence, Uber, Ford, Facebook, Apple, Alphabet, Startups, Apps, Science, Intel

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How to Build Your Own App Using Bizness Apps

How to Build Your Own App Using Bizness Apps

If you think that mobile apps are solely for the big brands like Bank of America or Walmart, you are wrong. Nowadays, both small and medium-sized businesses are following the app trend, understanding that an effective online selling strategy involves more than just having a website. And no, you don’t have to be a developer to own an app. A site such as Bizness Apps will help you create an app in a matter of minutes.

Build Your Own App With Bizness Apps

Getting Started

Signing up is simple and easy. Once you have entered your basic details, you will be asked to choose an Industry that best describes your business. Choose wisely as Bizness Apps will pre-populate your app with features that best fit your selection. 

How to Build Your Own App Using Bizness Apps - Getting Started

Give Your App a Name

What name would you like you app to have on Apple and Google Play Stores? Word of advice: choose a name that viewers would quickly associate with your business.

How to Build Your Own App Using Bizness Apps - Name Your App

Choose a Template

Happy with your business name? If not, go back to the previous step and change it. However, if you are satisfied, now it’s time to choose a template for your app building. You can also choose to start from scratch. Nonetheless, using a template is much easier as it gives you a great starting point and you can completely customize it later. 

How to Build Your Own App Using Bizness Apps - Choose a Template

Add Features

Besides displaying your blog posts, Bizness Apps will also suggest additional features that will help you improve your customers’ experience.

How to Build Your Own App Using Bizness Apps - Add Features

 

Complete the Building and Designing

Once you are done with choosing your features you will be taken to you BiznessApps account backend for where you can, as they say, “put on your artist’s cap.” This stage allows you to choose your images, play with palettes and craft the perfect home screen. Click the “Build” tab to add important features such as the “Call Us” or the “Email Us” button. There are over 40 features to choose from.

How to Build Your Own App Using Bizness Apps - Finish Up

Send to App Stores

The next logical step after you are done with designing and building is to publish your app. You will be asked to fill in your basic information among other requirements. Click “Send to Store” button on the top-right corner of your screen. Bizness Apps takes care of the entire publishing process to iTunes and Google Play Store. You’ll never pay a penny until your app is published in the app stores. The Single App Plan that’s perfect for small businesses and non-profits costs $42 per month while the Reseller Plan costs $249 per month. All plans are billed annually.

How to Build Your Own App Using Bizness Apps - Send to App Stores

Bizness Apps offers a whole lot of case studies, webinars and tutorials on how you can use their platform to improve your sales. The platform is definitely ideal for all small business owners that want to create an app quickly and without having to learn how to code.

Business App Photo via Shutterstock

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How Creative Entrepreneurs are Using Patreon to Build Their Businesses

For creators and artists, being able to work on what you love for a living is the ultimate dream. One tool is making it a bit easier to connect these creators and artists with the fans who love their content, while making the dream a more attainable reality.

Founded in 2013 by artist Jack Conte, Patreon has spent the last three years helping creators and their fans work together to create new and exciting content. The name is a combination of two words: patron, or a person who provides financial support, and eon, used rhetorically, meaning an indefinite or long amount of time.

Like Kickstarter or Gofundme, Patreon’s platform gives your target market a chance to support  your efforts directly. Unlike these sites, Patreon is not a crowdfunding platform.  Visitors are not asked to invest in your project. Instead, Patreon allows fans to subscribe to premium content by donating a small amount of money per work, or by month. Patrons earn different rewards, depending on the size of their donation. The creator gets to decide what those are.

Also unlike Kickstarter, Patreon is a subscription service. So rather than ask supporters to donate once, users are asked to contribute a small amount on either a per work or per month basis. On average, each patron donates about $7 per creation. This allows creators a more steady means of income, and therefore a more reliable way to fund their work. Of course, as on other sites, Patreon takes a small fee out for the service; however, this doesn’t hinder some of the users from raking in thousands of dollars a month in subscriptions from their fans.

Patreon is quite popular among artists, YouTube video producers, and writers. Through the platform, fans can donate as little as a dollar a month in order to gain access to premium perks, exclusive content, and other rewards based on their subscription amount. Some artists are using Patreon to allow patrons to  view works early, provide prints of art, shootouts in videos and more. The platform is a tool to help creators get off the ground, and a way for fans to help support the content they enjoy.

One user, Shannon Maer, shared his experience using Patreon on his site recently. Maer is an artist who creates tutorials, paintings, cover art and more. Six months ago, he decided to join Patreon as a new way to reach out to his fans. He explains, “At the time I was looking into a better way to market and put my art to work for me. I had already generated a fair sized portfolio, but outside of sharing them on social media, I didn’t really have much of an outlet for them. I discovered Patreon through other likeminded artists, and it appeared to be everything that I could have asked for.”

Like any other social networking platform, the key is remaining engaged with your audience and providing them with the content they want. The reward and goal system make it much more interactive, letting people know what they’re funding and where their money will be invested. For many creators, this means spending long hours perfecting content in order to remain active and keep their audience happy.

As Maer puts it, “Like everyone else, I began my art page there with zero followers , and then began that journey of discovery. Learning what artwork to share, and how often, was only part of the challenge. I developed my social skills, and became more than just another artists sharing their pictures. I began to offer some genuine interaction with fans, everything from a pleasant greeting, to encouragement and counseling. Within a three year time period my audience has exceeded 75,000 followers.”

Patreon is an interesting combination.  Allowing artists to reach out to their audience in this way brings together the social aspect of a networking site and some of the financial perks of a crowdfunding platform. For those looking to get started using Patreon, it certainly offers a fresher option than eBay or another ecommerce platform as a way to market your creative output.

Image: Small Business Trends via Patreon

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