Chrome becomes top computing device Browser, Beats net Explorer: StatCounter

Chrome Becomes Top Desktop Browser, Beats Internet Explorer: StatCounter

Google Chrome on Monday become crowned the pinnacle internet browser, officially finishing thelengthy reign of Microsoft net Explorer (IE).

NetMarketShare calculated the Chrome had forty one.7 percent of computer browser share in April, narrowly topping the forty one.4 percentage for IE. Mozilla’s Firefox browser became 0.33 with nine.7percent, in keeping with the marketplace tracker.

A 2d marketplace tracker, StatCounter, had given the title to Chrome 4 years ago and gave Google’ssoftware for browsing the net an excellent larger lead over IE in April.

A graph published on-line at netmarketshare.com showed a Chrome use fashion line rising while a line for IE sloped downward.

whilst it came to the usage of browser software program to get admission to the net from mobiledevices, Chrome commanded slightly greater than forty nine percent of the market, according toNetMarketShare.

The outcomes got here as Google faces regulatory scrutiny, mainly in Europe, over its dominant position ininternet existence and as Microsoft became pursuing a shift to commercial enterprise and cloud computingofferings.

Microsoft fielded new edge browser software synched to its cutting-edgeera home windows 10 operatingdevice and incorporating its Cortana digital assistant talents to win users.

Microsoft final month suggested a 25 percentage plunge in quarterly profits because the corporationnavigated away from its function as a software supplier to a offerings version.

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Tags: Apps, Google, Google Chrome, internet, Microsoft, Microsoft area

Mozilla Co-Founder’s Brave Browser to Pay Ad-Viewing Users in Bitcoin

 Mozilla Co-Founder's Brave Browser to Pay Ad-Viewing Users in Bitcoin

When Mozilla co-founder and former CEO Brendan Eich revealed the Brave Web browser back in January, the idea behind the browser was to block intrusive ads that slowed down the performance and the loading speed of a website. It also restricted the loading of other data collecting technologies such as analytics scripts and impression-tracking pixels. It would allow native, trackerless ads from publishers themselves, as well as non-intrusive safe optimised ads from Brave’s own ad network.

Last week, Eich detailed the company’s plan for a user-publisher-browser revenue sharing model for the Brave Ad Network, and the Bitcoin-based micro-payments system for users and publishers called the Brave Ledger. The move will see both users and publishers paid in Bitcoin for viewing and serving non-intrusive Brave Ad Network ads, and maintain Bitcoin-based Brave Wallets for payments. The company has released a developer specification of the Brave Ledger system for discussion, seeking to ensure a streamlined model that doesn’t present complexity to the user, while giving granularity and protecting privacy.

It’s all based on two basic states users can choose to be in – ad-replacement mode and ad-free mode. However, users can also specify certain sites that they want to view in ad-free mode, while viewing all remaining websites in ad-replacement mode.

While viewing sites in ad-replacement modes, users will be served ads on those sites where the browser detects an available non-intrusive ad slot from the Brave Ad Network. These ads are mapped to ‘a fixed set of general interest categories’, based on the user’s browsing history. ” No other information is disclosed and no unique or persistent identifiers are used,” Eich insists.

brave_privacy_settings_panel.jpgUsers, ad-matching partners, publishers, and browsers are then paid from the total revenue generated from the advertiser. Eich explains, “Once an ad campaign is reconciled and our advertising partners pay us, the total views from the ad-replacement users are aggregated into a weighted list for publishers. From the total payment, our ad-matching partner takes a share (15 percent), we take our share (15 percent), we reserve the user revenue share of the total payment (15 percent) for ad-replacement users, and the remaining amount is allocated to the publishers (e.g., 55 percent). The payment to each publisher is then calculated using the weighted-ratio method.”

In the ad-free mode, users can choose to pay sites they are visiting with the money accrued in their Brave Wallet from the ad-replacement mode, or with funds they add to this wallet. The Brave browser will include preferences panel that will allow users to decide how they want to support the top 10 sites they visit. “You might prefer to pay your top 10 sites equally, or you might prefer to exclude a particular site or two, and so on,” the company adds.

Users can also transfer the Bitcoin money out of their wallets, but for that, they will have to verify their identity to comply with regulations. “If you choose to verify your identity, then you’ll need to demonstrate control of a phone number and an email address. Even so, there will be no way for Brave Software to correlate your browsing history with payments to your wallet,” Eich explains.

Publishers will also have to verify their wallets to get paid, and Eich warned the process will be more stringent than the user-facing one, and be proportional to the size of the publisher.

“One of the nice features of the ad-free model is that accounting is entirely transparent – everyone (users and publishers) can examine the BTC blockchain and see the transfers going to and from the Brave Software escrow accounts,” notes the company in a blog.

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Tags: Ad Blocking, Ad Network, Advertising, Apps, Brave, Brave Browser, Internet, Mozilla, Online Advertising
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Microsoft Edge Browser to Start Automatically Pausing Flash Content

Microsoft Edge Browser to Start Automatically Pausing Flash Content

Microsoft has announced that much like Apple, Google, and Mozilla, it too is wary of Flash. The company says that it will introduce changes to its new Web browser Edge alongside the Windows 10 Anniversary Update later this year to give users more control over Flash content. The company also noted that it doesn’t see Flash being a part of Edge in the future.

In a blog post, Edge team announced that, by default, the Web browser will pause Flash content such as advertisements and peripheral animations when a user visits such a Flash-rich webpage. The company says that there are plenty of Flash alternatives that a developer can use instead.

The company urges developers to move to “a future where Flash is no longer necessary as a default experience in Microsoft Edge.” The ultimate goal is to adopt newer standards such as RTC and Web Audio. In the coming months, the company says it will work on bringing more Flash control to users.

“Flash has been an integral part of the web for decades, enabling rich content and animations in browsers since before HTML5 was introduced. In modern browsers, Web standards pioneered byMicrosoft, Adobe, Google, Apple, Mozilla, and many others are now enabling sites to exceed those experiences without Flash and with improved performance and security,” the company wrote in a blog post.

Google made a similar announcement for Chrome last year. At the time, the company noted that Flash content was impacting battery and memory hog. “This transition to modern Web standards has benefited users and developers alike. Users experience improved battery life when sites use efficient web standards, lowering both memory and CPU demands. Developers benefit as they are able to create sites that work across all browsers and devices, including mobile devices where Flash may not be available.”

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Tags: Apple, Apps, Chrome, Edge, Firefox, Flash, Google, Microsoft, Microsoft Edge, Mozilla, Safari, Software,Web browser
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Opera Becomes First Major Browser Maker to Integrate Built-In Ad-Blocker

Opera Becomes First Major Browser Maker to Integrate Built-In Ad-Blocker

Opera, the pioneering Web browser developer, is introducing a new version of its desktop computer browser that incorporates ad-blocking features directly into the browser, promising faster page-loading times.

Faster loading Web pages, increased privacy and security and a less intrusive web browsing experience are behind the growing demand for ad-blockers. However, their growing popularity is cutting into the growth of online advertising sales.

“Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying,” an Opera spokeswoman said.

Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking, which helped users control an earlier generation of in-your-face ads and malware disguised as advertising.

The Norwegian company introduced its first computer web browser in 1995. With the rise of the smartphone, it shifted to focus on the mobile browser and advertising market, where it now derives the lion’s share of its revenue.

Opera said on Thursday it was introducing a version of its browser aimed at software developers and early adopters, but will eventually offer the feature in future browsers for both computers and phones.

The Oslo-based firm ranks a distant fifth behind more mainstream desktop computers browsers fromMicrosoft, Google, Firefox and Apple. The company counts 60 million active monthly desktop users worldwide.

The spokeswoman said Opera saw no contradiction in the fact it relies on advertising for a big chunk of its revenue while introducing ad-blocking control features in its products. Demand for ad-blocking would abate when less disruptive and more relevant and engaging advertising becomes the norm.

© Thomson Reuters 2016

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Tags: Ad Blocker, Ad Blocking, Apple, Apps, Chrome, Firefox, Google, Internet, Microsoft, Opera
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