Airtel Partners Intex, Offers Aqua Lions N1 at an Effective Price of Rs. 1,649

Airtel Partners Intex, Offers Aqua Lions N1 at an Effective Price of Rs. 1,649

HIGHLIGHTS

  • Intex Aqua Lions N1 was unveiled on Wednesday alongside the offer
  • Two older Intex smartphones were also brought under Airtel’s offer
  • Airtel previously partnered with Karbonn and Celkon

Airtel has partnered Intex to bring three of the domestic brand’s smartphones under its Mera Pehla Smartphone initiative, which offers cashback to sweeten the purchase and lock customers onto the operator’s network. Thus far, Airtel has partnered with Karbonn and Celkon, with Intex becoming the third manufacturer to join the telco’s initiative. With the announcement on Wednesday, Intex has also launched a new smartphone – Intex Aqua Lions N1- while bringing its previously launched Intex Aqua S3 and Intex Aqua A4 under the offer’s umbrella.

Let’s start with the offer, before coming to the specifications of the newly launched Intex Aqua Lions N1. As before, Airtel subscribers with an eligible Mera Pehla Smartphone will need to make recharges of any denominations but worth Rs. 3,000 in the first 18 months to receive a cashback of Rs. 500, and recharges worth another Rs. 3,000 in the second 18 month period to claim a cashback of Rs. 1,000 – bringing the total cashback to Rs. 1,500. Users can choose to avail the bundled Rs. 169 pack, which for eligible handsets has a 28-day validity, and offers unlimited calling (subject to fair usage policy) apart from 0.5GB high-speed data a day. The refunds will be credited to the user’s Airtel Payments Bank account.

Getting to the ‘effective prices’ of the Intex handsets under the Airtel Mera Pehla Smartphone offer, the telco says the Intex Aqua Lions N1 has an MRP of Rs. 3,799 but will be available at an MOP (something that Airtel is calling a down payment) of Rs. 3,149. When the Rs. 1,500 cashback is subtracted, the Aqua Lions N1’s effective price is said to be Rs. 1,649. In a similar fashion, the Intex Aqua A4 has an MRP of Rs. 4,999, but will be available at an MOP of Rs. 3,499, bring its effective price after cashback to Rs. 1,999. Finally, the Intex Aqua S3 is said to have an MRP of Rs. 6,649, an MOP of Rs. 5,879, and an effective price of Rs. 4,379 after cashbacks.

Getting to the specifications, the Intex A qua A4 was launched back in May, and you can check out its details in our previous coverage. Likewise, the Aqua S3 was launched in June.

As we mentioned, the Intex Aqua Lions N1 is a brand new smartphone running Android 7.0 Nougat, and it supports dual-SIM cards. It sports a 4-inch WVGA (480×800 pixels) display, and is powered by a 1.1GHz MediaTek processor coupled with 1GB of RAM. The smartphone bears a 2-megapixel rear camera and a 0.3-megapixel (VGA) front facing camera. It offers 8GB of inbuilt storage, expandable via microSD card (up to 128GB) with its own dedicated slot. Connectivity options include 4G VoLTE, Wi-Fi, Bluetooth, GPS, 3.5mm headphone jack, and Micro-USB.

A little background on the Airtel Mera Pehla smartphone initiative – the telecom operator launched the programme back in October in response to the Jio Phone that was marketed with a similar ‘effective price’ strategy. The launch was with the Karbonn A40 Indian, and the telco partnered the domestic brand again in November with the Karbonn A1 Indian and Karbonn A41 Power. In between, it also partnered Celkon for its Smart 4G smartphone.

Other telcos to follow the Jio Phone’s effective price model include Vodafone India with the Micromax Bharat-2 Ultra, and BSNL with the Micromax Bharat 1 feature phone. Vodafone late last month unveiled similar offers for the Micromax Bharat 2 Plus, Micromax Bharat 3, Micromax Bharat 4, and the Micromax Canvas 1.

Speaking on the launch, Ajai Puri, Chief Operating Officer (India and South Asia), Bharti Airtel said, “We are really pleased to see the continued positive response to our ‘Mera Pehla Smartphone’ initiative from customers as well as smartphone manufacturers. We are delighted to have Intex on board as a partner and their brand familiarity plus distribution reach will add to our affordable smartphone proposition and offer more choice to our customers. We look forward to working with them towards empowering every Indian with a 4G smartphone.”

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Intex Aqua Lions N1

Intex Aqua Lions N1

  • KEY SPECS
  • NEWS

Display

4.00-inch

Processor

1.1GHz

Front Camera

0.3-megapixel

Resolution

480×800 pixels

RAM

1GB

OS

Android 7.0

Storage

8GB

Rear Camera

2-megapixel

Battery Capacity

1400mAh

Also See
  • Intex Aqua Lions 3G (Grey, 8GB) – OFFER
    Rs.4,210
  • Intex Aqua Lions 3G (Grey, 8GB)
    Rs.4,220
  • Intex Aqua Lions 4G (Black Grey, 8GB) – OFFER
    Rs.4,295

[“Source-gadgets.ndtv”]

Vodafone Launches Itel A20 Smartphone at an ‘Effective Price’ of Rs. 1,590

Vodafone Launches Itel A20 Smartphone at an 'Effective Price' of Rs. 1,590

HIGHLIGHTS

  • Itel A20 will come with a cashback offer worth Rs. 2,100
  • Customers need to stick to the handset for 36 months
  • The cashback will be available through M-Pesa

Vodafone India on Tuesday announced its partnership with China’s Transsion Group-owned Itel Mobile to launch the Itel A20 in the country with an effective price of as low as Rs. 1,590 – actually priced at Rs. 3,690. The subscriber opting the new launch will need to adhere to Vodafone network and the same handset for a period of three years. Previously, Vodafone India tied up with Micromax to offer a cashback worth Rs. 2,200 on its select Bharat and Canvas series 4G smartphones.

Similar to the terms for a customer opting for a 4G Micromax smartphone under the previous cashback offer, buyers picking up the Itel A20 will need to recharge their Vodafone accounts with at least Rs. 150 per month for 36 months. The recharge can be done either cumulatively or as a one-time recharge. At the end of the 18-month span, the customers will receive a cashback of Rs. 900. After another 18 months, Vodafone will offer the rest Rs. 1,200 in the form of a cashback. The cashbacks will be generated through the M-Pesa wallet and can be used to recharge, pay bills, transfer money, or withdraw cash. Eventually, Vodafone will get a chance to retain its subscriber base as well as push its subscribers to continue to use M-Pesa wallet for the next 36 months after purchasing the Itel A20.

The bundled offer for the Itel A20 will be available for Vodafone India subscribers until March 31, 2018.

The Android 7.0 Nougat-based Itel A20 runs Android 7.0 Nougat, and is powered by a 1.3GHz quad-core processor, coupled with 1GB RAM. It sports a 4-inch WVGA (480×800 pixels) display. The 4G VoLTE-enabled smartphone supports dual-SIM cards (Normal+Micro), packs a 1700mAh battery, and has 8GB of onboard storage that’s expandable via microSD card (up to 32GB). It bears a 2-megapixel rear camera with flash, and a 0.3-megapixel (VGA) front camera. Sensors on board include accelerometer, ambient light sensor, and proximity sensor. It will be available in Champagne Gold, Dark Blue, and Silver colour variants.

“We are delighted to partner with Itel to hand hold customers as they transition from feature phone to smartphone and provide a rich experience with Vodafone SuperNet 4G. We firmly believe, that affordable handsets along with pocket-friendly data prices will accelerate data adoption. The exciting cashback offers will make this digital journey a more affordable and enriching one for our customers,” said Avneesh Khosla, Associate Director – Consumer Business, Vodafone India, in a press statement.

Vodafone isn’t alone in the race of bringing smartphone bundling offers in India. Earlier this month, Bharti Airtel partnered with Intex to launch the Intex Aqua Lions N1 for an effective price of Rs. 1,649 under its Mera Pehla Smartphone initiative. BSNL also brought the Micromax Bharat 1 as a rival against Rs. 999 Jio Phone back in October. Further, Vodafone even partnered with Micromax last month to offer Rs. 2,200 cashback on the Micromax Bharat 2 Plus, Micromax Bharat 3, Micromax Bharat 4, and the Micromax Canvas 1.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Itel A20

Itel A20

  • KEY SPECS
  • NEWS

Display

4.00-inch

Processor

1.3GHz quad-core

Front Camera

0.3-megapixel

Resolution

480×800 pixels

RAM

1GB

OS

Android 7.0

Storage

8GB

Rear Camera

2-megapixel

Battery Capacity

1700mAh

Also See
  • Itel it5231(Blue) – OFFER
    Rs.1,420
  • Itel IT5231 (Champagne Gold) – OFFER
    Rs.1,490
  • Itel iT5233 (Grey) – OFFER
    Rs.1,785

[“Source-gadgets.ndtv”]

How MailOnline is building an insights business

MailOnline is joining the ranks of a growing number of publishers keen to deepen partnerships with brands and agencies by offering more strategic — and valuable — services. The publisher has started offering key clients access to its live on-site surveying tool, Pulse, to help them make more sense of its digital audience of 29 million monthly uniques in the U.K. (over half of the U.K.’s digital population), according to comScore.

In the last few months, MailOnline has run hundreds of reader surveys on topics like views on brands or current events. The publisher will soon make its real-time analytics available to clients so they can see which articles are trending. It will also profile specific reader groups, so clients can ask questions like, “When are people most likely to read about mortgages?” or “What content are mothers reading apart from content about babies?” before spending money on campaigns.

“We’re pivoting our business; we want to be seen as a strategy and insights resource to clients,” said Bedir Aydemir, product marketing and insight director at MailOnline. “The idea is that we’re adding value before the client has spent any money.”

Digital advertising has been moving away from targeting based on broad demographic segments to more granular, interest-based targeting. Mail Advertising, the commercial division for Mail Newspapers and MailOnline within parent company DMG Media, is the driving force behind becoming an insight partner. According to SimilarWeb, over a third of MailOnline’s visitors come to it directly, making the publisher somewhat less vulnerable than others to the duopoly’s dominance. This also gives MailOnline a rich, enticing data set.

Speaking on stage at One Vizeum in London this week, Roland Agambar, CMO at parent company DMG Media said that the publisher has profiled 3.5 million of its readers. In this database, each customer has around 300 fields of data, including first-party data related to their viewing habits, engagement and transaction data — it sells everything from home goodsto travel cruises — enhanced with third-party data from partners like Netmums and Nectar. The publisher is close to having a single-customer view, and the business is starting to make use this database, said Agambar.

Database customers are separated into three segments depending on how valuable they are. MailOnline has a few thousand high-value customers, each of which spends about £4,000 ($5,400) a year with the publisher. It has a million customers in the low-value bucket. Messages are tailored to different levels accordingly; for instance, the publisher is in the process of understanding what message would nudge someone who visits the site infrequently to make a purchase or sign up to one of its newsletters.

Aydemir said MailOnline is starting to build what it calls a “next-best action engine,” which will automatically serve readers an action aimed to resonate best with them, whether that’s an ad from an ad client or an ad directing them to its property search service. “It might be serving them fewer ads, even though that’s counterintuitive,” he said, “but we want them to communicate with us more regularly.”

According to Aydemir, because MailOnline has scale, it offers guarantees of 1 million on-platform views for branded-content video, and it hasn’t had to buy traffic from social platforms or media distribution on other sites to match clients’ reach goals. Aydemir said clients are increasingly asking for more social distribution. This week in the U.S., it launched DailyMailTV, opening up another potential distribution channel for advertiser content.

Audience data is the backbone of any publisher, but using it for more commercial advantages is nascent, according to Dan Chapman, head of digital at Mediacom. “With a publisher’s understanding of their customers through analytics and research panels, they are in a great space to start stealing share in insight-driven creative concepting and production,” he said. A growing number of publishers are using this data commercially: Recently, ESI Media started delivering real-time article engagement data to advertising agencies.

MailOnline’s whole business is understanding the monetary value of customer data in ways that weren’t possible five years ago, said Agambar. One way this plays out is that Aydemir and memebers of his team now move around the company, collaborating with different departments to help them understand the value of customer data.

“We want to work in a partnership type of way with clients, but we need to be flexible,” said Dominic Williams, chief investment officer at Mail Advertising. “We’re a brand that still needs to evolve.”

[“Source-digiday”]

YouTube Unveils VR180 Format, Reveals Mobile Users Spend an Hour a Day on Average

YouTube Unveils VR180 Format, Reveals Mobile Users Spend an Hour a Day on Average

HIGHLIGHTS

  • YouTube’s VR180 video format to be supported by new cameras
  • Google working with YI, Lenovo, and LG for new camera
  • 1.5 billion logged in viewers visit YouTube every single month

YouTube CEO Susan Wojcicki at VidCon on Thursday announced an all-new video format VR180 that will make VR content creation slightly easier for creators. Google has also confirmed that the Daydream team is working with several manufacturers to build cameras from the ground up for VR180 video format.

The company says that the new VR180 video will ensure what’s in front of the user is high resolution, and “look great on desktop and on mobile.” YouTube’s main focus is to boost VR with the new video format as it can be seen on phones with regular 2D screens as well as VR headsets like Cardboard, Daydream, and other headsets which show images stereoscopically in 3D. The new video format will enable depth, where “near things look near, and far things appear far,” adds Wojcicki. Additionally, the VR180 format also supports live streaming videos.

Google has named some partners like YI, Lenovo, and LG who are working with the company to bring new cameras priced same as a regular point-and-shoot camera. Videos and live streams will be easy to upload to YouTube from these cameras. Google has revealed that the first cameras will hit shelves this winter. The new format is capable of delivering 3D video while capturing 180 degrees of vision.

Google has also opened a VR180 certification program for other manufacturers who want to join. Z Cam will be one of Google’s first partners under the program.

“We want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. That’s why I’m thrilled that YouTube and Daydream have worked together on a new format, VR180, and new cameras, which make it easy and affordable for anyone to make VR videos,” said Wojcicki.

Wojcicki also revealed that now, 1.5 billion logged in viewers visit YouTube every single month and on an average, viewers spent over an hour a day watching YouTube on mobile devices alone. YouTube also announced an all-new change to YouTube app which will in the coming weeks “dynamically adapt” to whatever size users choose to watch it in. YouTube last month teased the new redesign interface which will come with a Dark theme as well.

The company will soon let user share a video with friends right from YouTube app and this will be available to users in Latin America and the US in couple of weeks.

[“Source-gadgets.ndtv”]