Station combines all your messy web apps into a single app

Meet Station, a startup that was created by startup studio eFounders. Station has been working on the only work app you need. It combines all the services you need into a single window and handles notifications and documents better than a normal browser.

If you don’t spend your life in Word, Excel, PowerPoint or Outlook, chances are you spend most of your days in a web browser, navigating between countless of tabs. When you are working with five different Google Spreadsheets, a couple of Trello dashboards and a handful of other services, it gets harder to find what you’re looking for.

With Station, you can find the document you’re looking for more easily. Station is a Mac and Windows app. You then need to add all your accounts one by one. Station supports dozens of services, but the most popular ones are Gmail, Google Drive, Slack and Trello.

“We have 300 app integrations. We have a good user base with 2,500 people who use Station at least 4 days per week,” co-founder and CTO Alexandre Lacheze told me.

Each service has its own icon in the bar on the left. You can switch from one service to another just like you’d switch from one account to another in Slack. This app metaphor works quite well for document-based apps, such as Google Drive. When you click on the icon, Station shows you your most recent documents and you don’t get lost between multiple tabs.

By centralizing everything in one app, Station adds a couple of nifty features. For instance, there’s a universal search bar that lets you search for content across all your apps. Think about it as a sort of Spotlight for web apps.

Notifications also get their own tab. You can scan recent emails, Trello notifications and Slack messages in the same interface. And there’s also a focus mode that lets you silence notifications for a 15 minutes or an hour.

“We noticed high retention rates among marketing and sales teams,” co-founder and CEO Julien Berthomier told me. “It works well for operational, support and marketing profiles. The usual marketing person is going to use more than 20 different apps.”

While Station is free for now, the startup is working on a paid offering for teams. Companies will be able to subscribe to Station to build pre-configured profiles. If a company recruits new marketing persons, the marketing team will be able to share a Station template so that new employees have everything they need from day one.

Station is also a good way to get insights about who is using what. For instance, if a company pays for a service but nobody is using it, chances are you can cancel your corporate subscription. Let’s see if this will be enough to make companies pay for Station.

[“Source-techcrunch”]

This iOS 11 tip will help you organize your apps in seconds

  • iOS 11 has a bit of a secret that makes it much easier to organize applications.
  • It’s especially useful if you’re creating folders or moving multiple applications at once
  • We’ll walk you through how to manage apps in iOS 11 in this guide

iOS 11 is loaded with new features, but some of them are harder to find than others.

If you follow this guide, you’ll be able to organize your iOS apps more easily than ever before. It’s useful if you’ve ever felt the pain of trying to move apps one by one from folder to folder or screen to screen.

Here’s how to better manage your apps.

First, long press on an app that you’d like to move.

Select an app you'd like to move by long-holding the icon

Todd Haselton | CNBC
Select an app you’d like to move by long-holding the icon

You can do this by holding your finger on an application icon for just a few seconds. It’ll start jiggling and you’ll see an X pop up when it’s ready to be moved. Don’t let go, this is key. We’re going to group a bunch of apps together.

Begin selecting additional apps.

Begin selecting multiple apps by tapping them

Todd Haselton | CNBC
Begin selecting multiple apps by tapping them

Now, while still holding one finger on that first app, tap all the other apps you want to group with it. They’ll all start to gather under the first app you selected. Note the small number that appears which shows how many apps you’ve selected.

Move them where you’d like to place them.

Move the apps anywhere you like, such as into a folder.

Todd Haselton | CNBC
Move the apps anywhere you like, such as into a folder.

This simple grouping of applications allows you to take all of your health apps, for example, and quickly toss them into a folder. Previously, you’d need to select each app one by one.

That’s it!

Great job!

Todd Haselton | CNBC
Great job!

That’s all there is to it. It used to take a half hour or longer for me to organize everything and now it takes just seconds.

[“Source-cnbc”]

Getting Better Analytics And Insights From Your Collected Customer Data

Data collection and analytics are tightly coupled. The mistake we see made over and over again is that companies tend to focus their customer data collection efforts with a single objective (or a single program) in mind. This treats the data collected as a short-term objective, not as a long-term asset. Over time, this results in data islands that eventually “go dark” given that no one is managing customer data as part of an explicit long-term effort.

Have A Long-Term Data Strategy

When it comes to customer data, a long-term data collection strategy almost always proves critical for any advanced analytical work that leads to meaningful business outcomes that can optimize (i.e., simulation management, condition-based maintenance, predictive maintenance and digital twins). Trending analysis, predicting behavior and customer profiling all benefit from long-term data collection strategies. Companies that understand customers’ buying patterns over longer time frames stand to win key insights versus their competitors.

Customer data deserves a data-access-centric strategy to ensure that the data is treated as a reusable asset. This implies that the data should be available to the right people in the company when they need to repurpose it or mine it months or years later. If the data is not findable, threadable (tied to other data sets) or readily accessible, then it’s effectively dark, and its chances of being repurposed are low.

If you are storing your customer data like you store everything else, chances are much of the data you’ve collected from customers has already gone dark. The tendency is to focus on analytical outcomes without preparing the precondition required for the analytics to occur over a longer period of time. If a data strategy for customer information isn’t well-executed, then customer data will reflect the problem you already have in your data center — lots and lots of data sets that represent difficult-to-access data islands.

Thread Your Data

Sophisticated analytical efforts require advanced techniques such as data threading. Threading data across many silos of data is a challenging undertaking. Techniques deployed to achieve threading include (re)ingestion of data, aggregation, parsing, meta data enrichment and indexing. Data is often so extremely siloed that the most efficient first step is simply discovering data islands and recollecting them into an architecture that allows for advanced analytics. The good news is that data capture and storage technologies are relatively cheap, but finding data and then curating it properly does require significant investment.

Customer data needs to be curated and managed as an asset. As more data is collected, it needs to be aggregated with customer data collected during the previous year (or the last campaign, the last payables cycle, etc.).

For example, if a financial institution wants to understand if a customer is approaching a life-changing event such as marriage, having children or purchasing a home, then threading becomes important because it lets you piece together various customer data collection efforts into a single threaded digital dossier. The threaded customer digital dossier allows for different customer data (collected at different points in time) to be accessed for future analytics. It treats customer data as valuable, evergreen and interconnected. A data architecture that allows you to thread and incrementally expand the customer data set is an essential component to making more with your customer data. Advanced analytics, in turn, will allow you make better use of customer data that is properly curated through threading or other data access techniques.

Teamwork

Separating the customer data collection process from the data curation process from data analytics is not a recipe for success. Unfortunately, most companies treat these three activities independent of each other. As a result, customer data is underutilized, undervalued and is not curated as a long-term asset.

The best customer analytics happen when you intersect people who understand the customer data being collected with people who understand how to use and access the data over time. This means that customer data collection efforts need to be discussed in one room with data architecture folks, analytical/data science teams and traditional marketing/customer success teams, ensuring that all have an active voice at the table.

[“Source-forbes”]