New Delhi: authorities is making ready to release a international marketing campaign to hard promoteIndia as appealing investment vacation spot for startups and has invited proposals from creative groups.
The marketing campaign might be released in international in addition to home markets across the media – print, electronic and social.
“The objective of the marketing campaign is to generate awareness about the investment possibilitiesand potentialities of the united states, startup action plan and to promote India as a favored investmentdestination for brand spanking new marketers with progressive commercial enterprise ideas,” stated a DIPP be aware inviting request for qualification-cum-request for inspiration.
The department of business coverage and promotion said it additionally intend to set up an interactive portal for this.
DIPP, which offers with foreign direct funding (FDI) and associated subjects, is beneath the trade andindustry Ministry.
through its foreign places media marketing campaign, the branch intends to mission and showcaseIndia as a favoured funding vacation spot, mainly for the brand new entrepreneurs bringingapproximately new services and products via innovation and designs, it stated.
“DIPP intends to launch its marketing campaign, portraying the strengths of and opportunities inside theIndian begin-up atmosphere and highlighting the modifications introduced via the implementation ofbegin-up motion Plan,” DIPP brought.
In January, high Minister Narendra Modi had unveiled a slew of incentives to enhance startup firms likeoffering a tax holiday and inspector raj-loose regime for three years, capital gains tax exemption and Rs 10,000 crore corpus to fund them. A self-certification scheme become also announced currently in respectof 9 labour and surroundings laws.
government has also announced a slew of tasks inside the budget for startups, consisting of 100 in keeping with cent tax exemption for 3 years and allocation of Rs 500 crore for SC/ST and womenmarketers, geared toward facilitating boom for those new companies.
DIPP stated it’s going to additionally undertake production of publicity and promotional material on aeveryday foundation, such as brochures, ready reckoners, leaflets and posters, so as to be circulated anddisbursed to potential buyers, enterprise media, embassies and excessive commissions.
“DIPP proposes to rent a creative business enterprise for designing and production of the specifiedcreative and exposure cloth and to offer a creative vision and method for taking forward the marketing campaign to make India a favoured funding vacation spot for startups based totally on innovativebusiness,” it delivered.
(This story has not been edited through NDTV personnel and is car-generated from a syndicated feed.)
story first published on: March 15, 2016 14:46 (IST)
Tags: Startups, foreign direct funding, branch of industrial coverage and promotion